Changelog

What's new in GBPcentral

Every update, improvement, and fix we ship. Follow along to see how GBPcentral gets better every week.

53
Releases
218
Updates shipped
6d ago
Last update
All New Improved Fixed
AI

AI Images That Include Your Words

Ask for words in your image and they appear, rendered cleanly and legibly. Every generated image now arrives high quality at the ideal size for Google posts, with nothing to configure: describe what you want and generate.

  • New Request words in your image, in quotes or plain language, and they are rendered on the image exactly as you asked, clean and legible
  • Improved Every generated image is high quality at the ideal size for Google posts; describe the image and generate, with nothing to configure
  • Improved The image tab is simpler, with a hint that teaches the quoting pattern as you type
Platform

Emails Rebuilt for Every Inbox

Every email the platform sends was rebuilt to render correctly in every major mail client, including Outlook, with consistent branding and plain-text versions of the most important messages. Review alerts are now measured, and the homepage got a polish pass.

  • Improved Every email renders correctly in every major mail client, including Outlook, on desktop and mobile
  • Improved Consistent brand presentation across all emails, with white-label branding preserved wherever it applies
  • Improved The most important emails now include a plain-text version, so they read well in every inbox and deliver dependably
  • Fixed Connecting a profile with a long review history no longer sends an alert for every historical review; alerts are reserved for genuinely new reviews
  • Improved The homepage was refined for smoother, fully keyboard-accessible browsing, and every section stays readable even with JavaScript turned off
Posts

A Refined Post Composer with Design-Matched Controls

Every dropdown, date, and time control in the post composer now matches the platform design, with full keyboard support and searchable lists. Call buttons publish reliably, and every button uses Google's exact wording.

  • Improved Every dropdown, date, and time picker in the post composer now matches the platform design, with full keyboard support, type-ahead, and searchable long lists
  • Fixed Posts with a Call now button publish reliably; the button dials your Business Profile phone number, so no link is required
  • Fixed Post buttons use Google's exact wording everywhere, so the button you choose is the button customers see on Google
  • Improved The template picker was rebuilt into a cleaner card layout that applies a template in one click

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Billing

Plans and Billing That Match Reality

Every public claim about plans, trials, and billing now matches exactly how the platform behaves. Team seat allowances are clearly defined per plan, and subscription records stay accurately aligned with your true billing state.

  • Improved Every public claim about plans, trials, and billing was reviewed and now matches exactly how the platform behaves Compare plans
  • Improved Team seat allowances are clearly defined per plan and respected at invite time, with a seat meter on the members page
  • Improved Invoices, payment records, and subscription status stay accurately in sync with your payment provider
  • Improved A daily reconciliation keeps every subscription record aligned with its true billing state
Platform

White-Label Rebuilt, with Automatic SSL for Custom Domains

The white-label experience for agencies was rebuilt end to end. Verified custom domains now receive SSL certificates automatically, your branding applies consistently everywhere it should, and this changelog gained live search.

  • Improved The white-label settings, domain, and verification pages were rebuilt with drag and drop logo uploads, an in-page color picker, and clear status reporting
  • New Verified custom domains are served over HTTPS with SSL certificates that are issued and renewed automatically
  • Fixed Emails sent on your behalf now carry your branding every time, including scheduled and background messages
  • Fixed Domain verification reports accurate results and recovers cleanly when a domain is changed or reset
  • New This changelog is now searchable: filter releases live by keyword, category, and year Try the search
AI

Recommendations Built on Your Live Google Profile

Action items, the health score, the AI profile audit, and AI visibility checks now read your live Google Business Profile, so every score and every recommendation reflects what is actually on your listing today.

  • Improved Action items are built from your live Google profile: suggestions reflect your actual posts, photos, and details, and resolve themselves once you fix things
  • Improved The health score measures photo freshness from your live media and no longer scores anything it cannot actually measure
  • Improved The AI profile audit shows its evidence: every score arrives with the facts behind it, per category, with clear targets
  • Improved AI visibility checks are grounded in real answer-engine responses and name the engine they checked, never a simulation
  • Improved Recommendations are ranked by priority across the whole platform, so the most important fixes always surface first
Reviews

A Unified Reviews Hub and Quieter Notifications

AI review management now lives inside the reviews hub, so reading, replying, and automating happen in one place. Notifications and their preferences were rebuilt to be calmer and easier to scan.

  • Improved The AI review manager now lives inside the reviews hub: read, reply, and automate from one place
  • Improved Notifications and notification preferences were rebuilt to be calmer, clearer, and easier to scan
  • Improved A platform-wide design pass: quieter status indicators and cleaner, more consistent surfaces
Marketing

A Clearer Report Voice and an Award Naming Standard

Audit reports now read in a neutral, professional voice, recommendations appear only where they genuinely help, and the Excellence Award applies a published naming standard with a clear effective date.

  • Improved Public audit reports now read in a neutral, professional voice throughout
  • Improved Recommendations appear only where they genuinely help, ordered by what moves your score most
  • New The Excellence Award now applies a published naming standard with a clear effective date, so award holders know exactly where they stand
  • Improved The audit landing page was redesigned with a true preview of every scored category Try the free audit
Posts

A Rebuilt Post Composer, Location Groups, and a Calmer Dashboard

The post creation page was overhauled end to end, saved location groups let you publish to the same set of locations in one step, and the dashboard was reorganized around what needs your attention.

  • Improved The post creation page was rebuilt end to end, with clearer scheduling, better offer and event handling, and a smoother publish flow
  • New Saved location groups: publish to the same set of locations in one step instead of picking them one by one every time
  • Improved The dashboard home page was reorganized around what actually needs your attention
  • Improved Grouped sidebar navigation and a consistent brand presence across the app
  • Improved A full mobile layout pass across the posting flow
Platform

A First-Class PDF Report, Visibility Map, and Open Benchmark

Audit reports gained a downloadable PDF with an executive narrative, a local visibility map, and an anonymous benchmark that shows how your score compares with businesses like yours.

  • New Download your audit as a polished PDF that opens with a plain-language executive summary of where you stand
  • New A local visibility map shows how your business appears across the area around you, not just at your own address
  • New An anonymous benchmark compares your score against businesses like yours, so a 72 means something concrete
  • Improved Section navigation on the report makes long audits easy to move through
  • Improved Benchmarks always reflect the most recent audit of every business, never a stale one
  • Improved Rank tracking results come back faster
Platform

Connected Audits, a Re-Audit Loop, and Agency Tools

Link your Google account for an audit that sees beyond public data, re-run your audit after making fixes so your public report reflects your best current state, and manage audits across a whole client portfolio.

  • New Connected audits: link your Google account and your audit can measure what a public-only audit cannot see Run an audit
  • New The re-audit loop: run a fresh audit after making improvements and your public report reflects your best current state
  • New Agency tools for running and tracking audits across an entire client portfolio
  • Improved One unified grade scale across every audit surface, so the same score always reads the same way
  • Improved Award integrity: each business can hold one live Excellence Award, and eligibility is verified before any award is issued
Platform

A Rebalanced GBP Score and a Published Methodology

Your website now counts for more of your overall GBP score, and the methodology page publishes every category weight, how the three signal groups divide the score, and what a public audit cannot see. Existing reports were rescored, so some scores moved.

  • Improved Category weights rebalanced so your website counts for more of your overall score See how scoring works
  • New Every category weight is now published, along with how your profile, your reviews and your website divide the score between them
  • New A new section sets out what a public audit cannot see, including the limits on how many photos and reviews are available to it
  • Improved Existing reports were rescored under the new weights, so some scores moved by a few points for methodology reasons rather than anything on your profile
  • Improved The projected score now shows what each recommended fix is actually worth instead of an estimate
  • Improved Reports now say when review themes were drawn from a translated review rather than the original wording
  • Improved Photo guidance now compares your listing against the typical range for your business category

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