Changelog

What's new in GBPcentral

Every update, improvement, and fix we ship. Follow along to see how GBPcentral gets better every week.

36
Releases
156
Updates shipped
4d ago
Last update
All New Improved Fixed
New AI

Recommendations Built on Your Live Google Profile

Action items, the health score, the AI profile audit, and AI visibility checks now read your live Google Business Profile, so every score and every recommendation reflects what is actually on your listing today.

  • Improved Action items are built from your live Google profile: suggestions reflect your actual posts, photos, and details, and resolve themselves once you fix things
  • Improved The health score measures photo freshness from your live media and no longer scores anything it cannot actually measure
  • Improved The AI profile audit shows its evidence: every score arrives with the facts behind it, per category, with clear targets
  • Improved AI visibility checks are grounded in real answer-engine responses and name the engine they checked, never a simulation
  • Improved Recommendations are ranked by priority across the whole platform, so the most important fixes always surface first
New Reviews

A Unified Reviews Hub and Quieter Notifications

AI review management now lives inside the reviews hub, so reading, replying, and automating happen in one place. Notifications and their preferences were rebuilt to be calmer and easier to scan.

  • Improved The AI review manager now lives inside the reviews hub: read, reply, and automate from one place
  • Improved Notifications and notification preferences were rebuilt to be calmer, clearer, and easier to scan
  • Improved A platform-wide design pass: quieter status indicators and cleaner, more consistent surfaces
New Marketing

A Clearer Report Voice and an Award Naming Standard

Audit reports now read in a neutral, professional voice, recommendations appear only where they genuinely help, and the Excellence Award applies a published naming standard with a clear effective date.

  • Improved Public audit reports now read in a neutral, professional voice throughout
  • Improved Recommendations appear only where they genuinely help, ordered by what moves your score most
  • New The Excellence Award now applies a published naming standard with a clear effective date, so award holders know exactly where they stand
  • Improved The audit landing page was redesigned with a true preview of every scored category Try the free audit

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New Posts

A Rebuilt Post Composer, Location Groups, and a Calmer Dashboard

The post creation page was overhauled end to end, saved location groups let you publish to the same set of locations in one step, and the dashboard was reorganized around what needs your attention.

  • Improved The post creation page was rebuilt end to end, with clearer scheduling, better offer and event handling, and a smoother publish flow
  • New Saved location groups: publish to the same set of locations in one step instead of picking them one by one every time
  • Improved The dashboard home page was reorganized around what actually needs your attention
  • Improved Grouped sidebar navigation and a consistent brand presence across the app
  • Improved A full mobile layout pass across the posting flow
Platform

A First-Class PDF Report, Visibility Map, and Open Benchmark

Audit reports gained a downloadable PDF with an executive narrative, a local visibility map, and an anonymous benchmark that shows how your score compares with businesses like yours.

  • New Download your audit as a polished PDF that opens with a plain-language executive summary of where you stand
  • New A local visibility map shows how your business appears across the area around you, not just at your own address
  • New An anonymous benchmark compares your score against businesses like yours, so a 72 means something concrete
  • Improved Section navigation on the report makes long audits easy to move through
  • Improved Benchmarks always reflect the most recent audit of every business, never a stale one
  • Improved Rank tracking results come back faster
Platform

Connected Audits, a Re-Audit Loop, and Agency Tools

Link your Google account for an audit that sees beyond public data, re-run your audit after making fixes so your public report reflects your best current state, and manage audits across a whole client portfolio.

  • New Connected audits: link your Google account and your audit can measure what a public-only audit cannot see Run an audit
  • New The re-audit loop: run a fresh audit after making improvements and your public report reflects your best current state
  • New Agency tools for running and tracking audits across an entire client portfolio
  • Improved One unified grade scale across every audit surface, so the same score always reads the same way
  • Improved Award integrity: each business can hold one live Excellence Award, and eligibility is verified before any award is issued
Platform

A Rebalanced GBP Score and a Published Methodology

Your website now counts for more of your overall GBP score, and the methodology page publishes every category weight, how the three signal groups divide the score, and what a public audit cannot see. Existing reports were rescored, so some scores moved.

  • Improved Category weights rebalanced so your website counts for more of your overall score See how scoring works
  • New Every category weight is now published, along with how your profile, your reviews and your website divide the score between them
  • New A new section sets out what a public audit cannot see, including the limits on how many photos and reviews are available to it
  • Improved Existing reports were rescored under the new weights, so some scores moved by a few points for methodology reasons rather than anything on your profile
  • Improved The projected score now shows what each recommended fix is actually worth instead of an estimate
  • Improved Reports now say when review themes were drawn from a translated review rather than the original wording
  • Improved Photo guidance now compares your listing against the typical range for your business category
Platform

An Editorial Blog, Sharper Post Images, and Steadier Google Connections

The blog became a true editorial publication with refreshed guides, generated post images got a visible quality lift, and the platform now rides out temporary Google service interruptions gracefully.

  • New The blog is now a full editorial publication with author pages and a comprehensive Google Business Profile guide Read the blog
  • Improved Generated post images look markedly sharper and more true to your content
  • Improved When Google services have a temporary interruption, review syncing and profile connections now recover on their own instead of surfacing errors
  • Improved The media library is more dependable, and every image upload is properly checked and sized
  • Improved Ongoing investment in customer safeguards and platform trust behind the scenes
Billing

Updated Plan Limits for Every Tier

Each self-serve plan now includes a clearly defined number of connected business profiles: Starter includes 1, Professional 3, and Agency 20. Prices did not change.

  • Improved Starter now includes 1 connected business profile, Professional includes 3, and Agency includes 20, with prices unchanged Compare plans
  • Improved The pricing page spells out exactly what each plan includes so there are no surprises at checkout
Platform

Enterprise Audit and Strategy for Managed Services

Done-for-you customers now start with a deep, structured audit of their Google Business Profile and a written strategy built from it, so every engagement begins with evidence.

  • New Every managed services engagement now opens with an in-depth audit of your Google Business Profile
  • New A written strategy is built directly from your audit findings, so the plan for your profile is grounded in evidence rather than guesswork
  • Improved A smoother workflow for the specialists managing your profile day to day
Marketing

Faster Marketing Pages and a Sharper Message

The public site now loads faster and says more clearly what GBPcentral is built for: winning local search. The homepage, features, and pricing pages were all refreshed.

  • Improved Marketing pages load noticeably faster, with far less standing between you and the first paint of the page
  • Improved The homepage now leads with what GBPcentral is built for: winning local search
  • Improved The features and pricing pages were refreshed with a unified design and clearer plan comparisons See plans
  • Fixed The pricing page stays available even while a plan is being updated behind the scenes
Marketing

Certified GBPs Directory and Claim Your Certificate

Explore the public directory of certified businesses, and claim your own certificate to showcase your award.

  • New New public Certified GBPs directory showcasing award-winning businesses Browse the directory
  • New Claim your certificate to manage and showcase your Excellence Award
  • Improved Share your certificate in one tap from your phone

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