Free GBP Audit Tool

Free Google Business Profile (GBP) Audit

Get your GBP score in seconds. See how your business listing stacks up with a comprehensive, actionable audit. No signup required.

Business search and profile data from Google Maps.

  • No signup required
  • No credit card
  • Instant Results

385 Audits Run Since March 26, 2026

Analyzing your Google Business Profile...

Checking 9 categories including reviews, photos, website, and business hours.

Report Preview

What your GBP audit report looks like

A clean, actionable snapshot. Your score, the fastest wins, and a category breakdown you can share with your team.

The full report also includes an executive summary, a projected score, a competitor benchmark, a local visibility map, and a PDF download.

Preview only. Your audit will use your actual business data.

Three Steps

How the GBP audit works

From business name to full report in under a minute.

1
Search
Type your business name and select from the results.
2
Instant Audit
We analyze 9 categories against industry benchmarks.
3
Get Results
Receive a detailed score with actionable recommendations.
9 Categories

What the GBP audit checks

The nine categories behind every score, each benchmarked against businesses in your industry.

Profile Completeness Name, address, phone, website, hours, and business status.
Category Optimization Primary and secondary categories matched to your business type.
Photos & Visual Content Photo presence benchmarked against your industry.
Review Volume Review count compared to industry averages for your category.
Review Rating Average star rating scored against ranking thresholds.
Review Sentiment & Quality Positive and negative themes detected across your reviews.
Business Hours Optimization Coverage across all 7 days plus special and holiday hours.
Website & Online Presence SSL, speed, mobile readiness, NAP consistency, and schema markup.
Attributes & Services Accessibility, parking, payment options, and service details.
See how each category is scored Get the full audit checklist
Local Search Facts

Local search moves money

The case for keeping your Google Business Profile in top shape, in four numbers.

46%

of all Google searches carry local intent.

HubSpot research summary, based on Google search data.

2.7x

more likely customers are to see a complete profile as reputable.

Google Business Profile Help.

42%

more direction requests go to profiles with photos.

Google Business Profile Help.

88%

of consumers trust online reviews as much as personal recommendations.

BrightLocal Local Consumer Review Survey 2024.

Why It Matters

Why audit your Google Business Profile?

Your Google Business Profile (formerly Google My Business) is often the first thing a customer sees when they search for your business. An incomplete or poorly optimized listing means fewer calls, fewer visits, and lost revenue to competitors who show up above you in local search results.

70% more likely to visit: that is how much a complete Business Profile changes customer behavior, according to Google's own research. Google Business Profile Help.

Google ranks local businesses on three factors: relevance, distance, and prominence. You cannot control distance, but you can directly influence relevance and prominence by keeping your profile complete, accurate, and active. A regular audit identifies the specific gaps that are holding your listing back.

Our audit scores your profile across 9 categories, benchmarks each one against businesses in your industry, and gives you a prioritized list of what to fix first.

50% more likely to consider purchasing from a business whose profile is complete, in the same Google research. Google Business Profile Help.
FAQ

Frequently asked GBP audit questions

Straight answers about how the audit works and what your score means.

A Google Business Profile audit is a systematic review of your business listing on Google. It evaluates your profile across key areas like completeness, reviews, photos, categories, business hours, and website presence, then scores each area against industry benchmarks so you know exactly what to fix.
Yes. Google renamed Google My Business to Google Business Profile in 2022. Our audit tool works with the current Google Business Profile platform and evaluates all the same listing data that was previously managed through Google My Business.
A score of 80 or above (grade B+ or higher) indicates a well-optimized profile. Scores between 60 and 79 mean there are clear opportunities for improvement. Below 60 suggests significant gaps that are likely hurting your local search visibility. Across all audits run with this tool, the median score is currently 82 and the top 10 percent of profiles score 92 or higher.
Once a month is a good cadence. That gives you enough time to implement the recommendations from your last audit and see meaningful changes in your score. You can re-run your audit whenever you have made changes, and each run is saved so you can track your score history over time.
Google uses three main factors for local rankings: relevance (how well your profile matches the search), distance (how close you are to the searcher), and prominence (how well-known your business is). Our audit evaluates the signals you can control, including profile completeness, category accuracy, review volume and quality, photo content, and website presence.
Yes, completely free with no signup required. Enter your business name and you will get a full audit report with scores across 9 categories and specific recommendations for improvement. You can download the report as a PDF by providing your email.
Start with the Quick Wins section of your audit report. These are the changes that take the least effort but have the biggest impact, like adding missing business hours, uploading photos, or completing your business categories. Then work through the category-by-category recommendations. Your report shows the exact number of points each quick win is worth for your specific listing, so you can see your projected score before you start.
The audit itself typically finishes in under a minute. You type your business name, pick it from the dropdown, and we generate your score and recommendations while you wait. There is no signup and nothing to install.
Yes. Each location is a separate Google Business Profile, so you run one audit per location. This lets you see which locations are under-optimized and prioritize the ones that will move the needle fastest.
Yes. The tool works on any verified Google Business Profile, including competitors. Many teams use it to benchmark their listing against the top three results in their local pack and identify gaps to close.
The most common reasons are an unverified listing, a suspended profile, missing or inconsistent business information, or a category that does not match the searcher's intent. Running an audit tells you which of these apply and what to fix first.
Go to google.com/business, search for your business, and click Claim. Google will ask you to verify ownership by postcard, phone, email, or video depending on your business type. Once verified, you can edit your profile and the audit recommendations will be actionable.
Review volume matters most in comparison to direct competitors. As a rule of thumb, aim for at least as many reviews as the top three businesses ranking for your primary keyword, and maintain a steady cadence of fresh reviews rather than a one-time burst.
No. The audit only reads publicly available profile data through the Google Places API. It does not modify your profile, sign you in, or leave any trace on your listing.
Related Reading

Four articles to help you turn the audit recommendations into real ranking gains.

10 Google Business Profile mistakes costing you customers

The biggest self-inflicted wounds on local listings and how to undo them.

Read article

Local SEO in 2026: the ranking factors that actually move the needle

Skip the noise. The signals that matter for the local pack this year.

Read article

The complete guide to Google Business Profile management in 2026

A practical playbook for setting up, optimizing, and maintaining your profile.

Read article

7 GBP photo tips that increase customer engagement

Specific photo patterns that lift clicks, calls, and direction requests.

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