Get your GBP score in seconds. See how your business listing stacks up with a comprehensive, actionable audit. No signup required.
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0 Businesses Audited Since March 27, 2026
Analyzing your Google Business Profile...
Checking 9 categories including reviews, photos, website, and business hours.
What We Check
Profile CompletenessName, address, phone, website, hours, and business status.
Category OptimizationPrimary and secondary categories matched to your business type.
Photos & VisualsPhoto presence benchmarked against your industry.
Review VolumeReview count compared to industry averages for your category.
Review RatingAverage star rating scored against ranking thresholds.
Review SentimentPositive and negative themes detected across your reviews.
Business HoursCoverage across all 7 days plus special and holiday hours.
Website PresenceSSL, speed, mobile readiness, NAP consistency, and schema markup.
Attributes & ServicesAccessibility, parking, payment options, and service details.
Local SEO ReadinessOverall optimization score with a letter grade from A+ to F.
Why Audit Your Google Business Profile?
Your Google Business Profile (formerly Google My Business) is often the first thing customers see when they search for your business. An incomplete or poorly optimized listing means fewer calls, fewer visits, and lost revenue to competitors who show up above you in local search results.
Google ranks local businesses based on three factors: relevance, distance, and prominence. You cannot control distance, but you can directly influence relevance and prominence by keeping your profile complete, accurate, and active. A regular audit identifies the specific gaps that are holding your listing back.
Our audit scores your profile across 9 categories, benchmarks each one against businesses in your industry, and gives you a prioritized list of what to fix first. Most businesses improve their score by 15 to 25 points within 30 days of their first audit just by addressing the quick wins.
How It Works
1
Search
Type your business name and select from the results.
2
Instant Audit
We analyze 9 categories against industry benchmarks.
3
Get Results
Receive a detailed score with actionable recommendations.
Frequently Asked Questions
A Google Business Profile audit is a systematic review of your business listing on Google. It evaluates your profile across key areas like completeness, reviews, photos, categories, business hours, and website presence, then scores each area against industry benchmarks so you know exactly what to fix.
Yes. Google renamed Google My Business to Google Business Profile in 2022. Our audit tool works with the current Google Business Profile platform and evaluates all the same listing data that was previously managed through Google My Business.
A score of 80 or above (grade B+ or higher) indicates a well-optimized profile. Scores between 60 and 79 mean there are clear opportunities for improvement. Below 60 suggests significant gaps that are likely hurting your local search visibility. Most businesses score between 45 and 70 on their first audit.
Once a month is a good cadence. That gives you enough time to implement the recommendations from your last audit and see meaningful changes in your score. Our tool refreshes your data every 30 days so you can track your progress over time.
Google uses three main factors for local rankings: relevance (how well your profile matches the search), distance (how close you are to the searcher), and prominence (how well-known your business is). Our audit evaluates the signals you can control, including profile completeness, category accuracy, review volume and quality, photo content, and website presence.
Yes, completely free with no signup required. Enter your business name and you will get a full audit report with scores across 9 categories and specific recommendations for improvement. You can download the report as a PDF by providing your email.
Start with the Quick Wins section of your audit report. These are the changes that take the least effort but have the biggest impact, like adding missing business hours, uploading photos, or completing your business categories. Then work through the category-by-category recommendations. Most businesses can improve their score by 15 to 25 points within 30 days.