Okuma Papelaria | Santa Bárbara D'Oeste, SP
Industry median 77 Top 10% start at 91 3 points below median
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What This Means
Okuma Papelaria | Santa Bárbara D'Oeste, SP scores 74 of 100, a B- grade, which the scale reads as decent. That is below the current median of 77 across audits run with this tool.
The strongest areas are Photos & Visual Content at 100 of 100 and Review Rating at 100 of 100.
One category needs urgent attention: Review Volume at 20 of 100. Scores under 30 mark a gap significant enough to hold back the areas that are working.
Resolving the 3 quick wins below is worth 7 points on this scale, which would move the score to 81 of 100 and a B+ grade.
Quick Wins (The Fastest Fixes)
The primary category 'Store' is quite generic. Consider a more specific category that better describes the business to rank for more relevant searches.
The listing has 2 additional categories. Consider adding 1 more to appear in more search results.
Use more specific categories instead of generic ones. For example, "Italian Restaurant" ranks better than just "Restaurant".
These fixes lift the score to 81
This is what the fixes above are worth, added up. Each one carries the exact number of points it is currently costing this profile, weighted the same way the audit weights every category.
Aim for 90 or higher to earn the Excellence Award
GBPcentral issues a Gold Excellence Award to businesses scoring 90 or higher on this audit and meeting the full published criteria for their business category. Businesses scoring 95 or higher and meeting the stricter Platinum criteria may earn the Platinum tier. Working through this report's Quick Wins and Critical Issues is the fastest route there.
Critical Issues
Google Policy Check
Google's Business Profile guidelines ask for the real-world business name in the name field, with services, locations, and marketing wording kept in the fields built for them. This matters because Google can suspend listings over name issues, and a suspension would take everything this report measures offline with it. This check reads the name as Google currently publishes it and does not affect the score above.
This check is automated and conservative, and only Google can rule on a name with authority. If the wording above is the business's consistently used real-world name on signage and branding, it may comply as written.
Category Scores
- Business Name
- Present
- Address
- Complete
- Phone Number
- Present
- Website
- Present
- Business Hours
- Set
- Business Status
- Operational
- Editorial Summary
- Not Available
- Primary Category
- Set
- Additional Categories
- Partial
- Category Specificity
- Generic
What to do
- The primary category 'Store' is quite generic. Consider a more specific category that better describes the business to rank for more relevant searches.
- The listing has 2 additional categories. Consider adding 1 more to appear in more search results.
- Use more specific categories instead of generic ones. For example, "Italian Restaurant" ranks better than just "Restaurant".
- Photos Detected
- 10+
- Status
- Excellent
- Industry Benchmark
- 10-15 typical for Retail
- Note
- Google reports at most 10 photo references for a listing. A listing showing 10 may hold many more, so this category is scored within that limit and does not distinguish between them.
What to do
- Google's public data reports at most 10 photos, so we cannot see the full library. Listings in Retail typically carry 10 to 15 photos. Keep adding current photos across the exterior, interior, team, and what the business sells.
- Review Count
- 7
- Status
- Poor
- Industry Benchmark
- 10-50 average for Retail
What to do
- The listing has 7 reviews, which is below the usual range for Retail. At least 10 are needed to be competitive.
- Implement a review request strategy. Send follow-up emails or texts after each job or visit using the listing's Google review link: https://www.google.com/maps/place//data=!4m3!3m2!1s0x94c89b3b308227cf:0xe7afee9d502a5db2!12e1?g_mp=CiVnb29nbGUubWFwcy5wbGFjZXMudjEuUGxhY2VzLkdldFBsYWNlEAIYBCAA
- Average Rating
- 5.0
- Based On
- 7 reviews
- Status
- Excellent
- Reviews in Google Sample
- 5 of 7 total
Based on the up-to-five reviews Google returns for the listing, sorted by Google's relevance algorithm rather than by date. Themes and sentiment reflect that sample, not the full review history.
- Hours Published
- Yes
- Coverage
- Complete
- Secondary Hours
- Not Set
- Holiday Hours
- Not Visible
- Note
- Google's public data shows holiday hours only for the seven days after the audit, so they are reported here when visible and not scored.
- Website URL
- https://www.instagram.com/okumapapelaria/
- Reachable
- Yes
- SSL (HTTPS)
- Secure
- Server Response Time
- 110 ms
- Note
- Measured as time to first byte. Full page load including images, fonts, and scripts will be slower.
- Mobile Responsive
- Not Assessed
- NAP Consistency
- Not Assessed
- Schema.org Markup
- Not Assessed
- Note
- The site returned an access-restricted response to our audit, so mobile-friendliness, contact-info consistency, and structured data could not be assessed. They were excluded from this category rather than counted against the score.
What to do
- The website returned an access-restricted response to our audit tool, so some checks could not be completed. Allowing reputable audit tools to reach the site lets these checks run.
- Engaged Attributes
- 2 of 6 relevant
- Active Attributes
- Accessibility Options, Payment Options
- Accessibility Features
- Present
What to do
- This profile engages 2 of 6 attributes relevant to the business type. Setting the remaining 4 attributes gives Google a fuller picture: Parking Options, Delivery, Curbside Pickup, Restroom.
Add this badge to the business website
Local Competitor Benchmark
How this profile compares with nearby businesses found for “Store” at the time of this audit.
| Business | Rating | Reviews | Review volume compared |
|---|---|---|---|
| Okuma Papelaria | Santa Bárbara D'Oeste, SP This business | 5.0 | 7 | |
| C & A Fashions - Tivoli Shopping | 4.2 | 2,775 | |
| Havan Santa Bárbara D'Oeste | 4.4 | 9,118 | |
| Lojas Aki Tem Bem Barato Americana (Iacanga) | 4.4 | 930 | |
| Supermercado Modelo | 4.3 | 164 | |
| Samsung Experience Store Tivoli Shopping | 4.5 | 231 |
Key takeaways
- Local competitors average 2644 reviews at a 4.36 star rating.
- The most-reviewed competitor has 9118 reviews; this profile has 7 (a gap of 9111).
- This profile did not appear in the top local results for "Store".
Competitor data comes from public Google results for the category search above, captured when this audit ran. It does not affect the audit score.
Local Visibility Map
See where this business actually ranks in Google local results at 9 points around its location, using its own category as the search. One click, about half a minute.
This audit was generated on Sep 30, 2026. Google may hold newer data for this business now.
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Views, clicks, calls, and direction requests over time.
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- Data source
- Provided by Google
- Generated
- Sep 30, 2026 7:58 PM
- Scoring engine
- GBPcentral 4.4 How scores work
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