Sparks Steak House
Industry median 80 Top 10% start at 92 9 points above median
How this score is calculated89/100 puts this business ahead of most local businesses. Share this report on social or with the team behind it so customers see the work.
What This Means
Sparks Steak House scores 89 of 100, a A- grade, which the scale reads as very good. That is above the current median of 80 across audits run with this tool.
The strongest areas are Photos & Visual Content at 100 of 100 and Review Volume at 100 of 100.
The weakest area is Website & Online Presence at 70 of 100, which makes it the natural place to focus first.
Resolving the 3 quick wins below is worth 4 points on this scale, which would move the score to 93 of 100 and a A grade.
Quick Wins (The Fastest Fixes)
The listing has 2 additional categories. Consider adding 1 more to appear in more search results.
Set special hours for upcoming holidays or documented exceptions to the normal schedule. This is a visible signal to Google that the listing is actively managed.
A rating of 4.5 is solid. Focus on delivering consistently great experiences to push above 4.5.
These fixes lift the score to 93
This is what the fixes above are worth, added up. Each one carries the exact number of points it is currently costing this profile, weighted the same way the audit weights every category.
This business is under review for the Gold Excellence Award
A qualifying audit of this profile entered it into review for the Gold tier. This report does not change that review, and eligibility is confirmed against the audit data again before any certificate is issued. Once our team approves it, the certificate is published to the public registry.
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Critical Issues
Nothing critical. This profile clears the essentials. The category breakdown below shows where the remaining points are.
Google Policy Check
Google's Business Profile guidelines ask for the real-world business name in the name field, with services, locations, and marketing wording kept in the fields built for them. This matters because Google can suspend listings over name issues, and a suspension would take everything this report measures offline with it. This check reads the name as Google currently publishes it and does not affect the score above.
Category Scores
- Business Name
- Present
- Address
- Complete
- Phone Number
- Present
- Website
- Present
- Business Hours
- Set
- Business Status
- Operational
- Editorial Summary
- Present
- Primary Category
- Set
- Additional Categories
- Partial
- Category Specificity
- Mixed
What to do
- The listing has 2 additional categories. Consider adding 1 more to appear in more search results.
- Photos Detected
- 10+
- Status
- Excellent
- Industry Benchmark
- 10-20 typical for Restaurants & Food
- Note
- Google reports at most 10 photo references for a listing. A listing showing 10 may hold many more, so this category is scored within that limit and does not distinguish between them.
What to do
- Google's public data reports at most 10 photos, so we cannot see the full library. Listings in Restaurants & Food typically carry 10 to 20 photos. Keep adding current photos across the exterior, interior, team, and what the business sells.
- Review Count
- 2583
- Status
- Excellent
- Industry Benchmark
- 20-100 average for Restaurants & Food
- Average Rating
- 4.5
- Based On
- 2583 reviews
- Status
- Very Good
What to do
- A rating of 4.5 is solid. Focus on delivering consistently great experiences to push above 4.5.
- Reviews in Google Sample
- 5 of 2583 total
- Google's Review Summary
- Diners say this steakhouse offers exceptional, perfectly cooked steaks, with many highlighting the filet mignon and sirloin, alongside delicious sides and an extensive wine list. They also appreciate the classic, old-school New York atmosphere, which feels elegant and welcoming. Guests consistently mention the attentive, professional, and warm staff, who provide excellent service. (Summarized with Gemini)
- Detailed Reviews in Sample (50+ words)
- 5
- Themes in Sample (Positive)
- perfect, excellent, great
Based on the up-to-five reviews Google returns for the listing, sorted by Google's relevance algorithm rather than by date. Themes and sentiment reflect that sample, not the full review history.
What to do
- Reviews in the Google sample highlight "perfect", "excellent", "great". Emphasize these strengths in the marketing.
- Hours Published
- Yes
- Coverage
- Complete
- Secondary Hours
- Set
- Active Management
- Standard
What to do
- Set special hours for upcoming holidays or documented exceptions to the normal schedule. This is a visible signal to Google that the listing is actively managed.
- Website URL
- https://sparkssteakhouse.com/
- Reachable
- Yes
- SSL (HTTPS)
- Secure
- Server Response Time
- 2.2 s
- Note
- Measured as time to first byte. Full page load including images, fonts, and scripts will be slower.
- Mobile Responsive
- Yes
- Name Match (Website/GBP)
- Match
- Address Match (Website/GBP)
- Match
- Phone Match (Website/GBP)
- Match
- Schema.org Markup
- Present
- Schema Detail
- Partial
What to do
- The server's response time is 2.2 s. This is too slow. Investigate slow database queries, enable server-side caching, and consider a CDN to reduce time to first byte.
- The Schema.org markup is present but missing key details (address and telephone). Add a complete address and telephone property so search engines can reconcile the structured data with the GBP listing.
- Engaged Attributes
- 20 of 20 relevant
- Active Attributes
- Accessibility Options, Parking Options, Payment Options, Delivery, Dine-in, Takeout, Curbside Pickup, Reservations
- Indicated As Not Offered
- Breakfast, Vegetarian Options, Outdoor Seating, Live Music, Children's Menu
- Accessibility Features
- Present
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Local Competitor Benchmark
How this profile compares with nearby businesses found for “Steak house” at the time of this audit.
| Business | Rating | Reviews | Review volume compared |
|---|---|---|---|
| Sparks Steak House This business | 4.5 | 2,583 | |
| STK Steakhouse | 4.8 | 38,225 | |
| Smith & Wollensky | 4.4 | 4,748 | |
| Gallagher’s Steakhouse NYC | 4.6 | 9,761 | |
| Empire Steak House Times Square | 4.9 | 8,654 | |
| Del Frisco's Double Eagle Steakhouse | 4.5 | 5,957 |
Key takeaways
- Local competitors average 13469 reviews at a 4.64 star rating.
- The most-reviewed competitor has 38225 reviews; this profile has 2583 (a gap of 35642).
- This profile did not appear in the top local results for "Steak house".
- The highest-rated competitor leads this profile by 0.4 stars.
Competitor data comes from public Google results for the category search above, captured when this audit ran. It does not affect the audit score.
Local Visibility Map
See where this business actually ranks in Google local results at 9 points around its location, using its own category as the search. One click, about half a minute.
Score History
Since the previous audit on Jul 31, 2026
No overall changeNo category scores moved between these two audits.
- Aug 15, 2026 89/100 A- This report
- Jul 31, 2026 89/100 A- View report Compare
- Jun 16, 2026 89/100 A- View report Compare
This audit was generated on Aug 15, 2026. Google may hold newer data for this business now.
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- Data source
- Provided by Google
- Generated
- Aug 15, 2026 1:55 AM
- Scoring engine
- GBPcentral 4.2 How scores work
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