The Hazelnut Factory - Phoenix Palassio
Industry median 77 Top 10% start at 91 Right at the median
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What This Means
The Hazelnut Factory - Phoenix Palassio scores 77 of 100, a B grade, which the scale reads as above average. That matches the current median of 77 across audits run with this tool.
The strongest areas are Photos & Visual Content at 100 of 100 and Review Volume at 100 of 100.
The weakest area is Website & Online Presence at 35 of 100, which makes it the natural place to focus first.
Resolving the 3 quick wins below is worth 7 points on this scale, which would move the score to 84 of 100 and a B+ grade.
Quick Wins (The Fastest Fixes)
The listing has 1 additional category. Consider adding 2 more to appear in more search results.
Use more specific categories instead of generic ones. For example, "Italian Restaurant" ranks better than just "Restaurant".
The business name on the website doesn't match the GBP listing ('The Hazelnut Factory - Phoenix Palassio'). Consistent NAP (Name, Address, Phone) is critical for local SEO.
These fixes lift the score to 84
This is what the fixes above are worth, added up. Each one carries the exact number of points it is currently costing this profile, weighted the same way the audit weights every category.
Aim for 90 or higher to earn the Excellence Award
GBPcentral issues a Gold Excellence Award to businesses scoring 90 or higher on this audit and meeting the full published criteria for their business category. Businesses scoring 95 or higher and meeting the stricter Platinum criteria may earn the Platinum tier. Working through this report's Quick Wins and Critical Issues is the fastest route there.
Critical Issues
Nothing critical. This profile clears the essentials. The category breakdown below shows where the remaining points are.
Google Policy Check
Google's Business Profile guidelines ask for the real-world business name in the name field, with services, locations, and marketing wording kept in the fields built for them. This matters because Google can suspend listings over name issues, and a suspension would take everything this report measures offline with it. This check reads the name as Google currently publishes it and does not affect the score above.
This check is automated and conservative, and only Google can rule on a name with authority. If the wording above is the business's consistently used real-world name on signage and branding, it may comply as written.
Category Scores
- Business Name
- Present
- Address
- Complete
- Phone Number
- Present
- Website
- Present
- Business Hours
- Set
- Business Status
- Operational
- Editorial Summary
- Not Available
- Primary Category
- Set
- Additional Categories
- Partial
- Category Specificity
- Generic
What to do
- The listing has 1 additional category. Consider adding 2 more to appear in more search results.
- Use more specific categories instead of generic ones. For example, "Italian Restaurant" ranks better than just "Restaurant".
- Photos Detected
- 10+
- Status
- Excellent
- Industry Benchmark
- 10-20 typical for Restaurants & Food
- Note
- Google reports at most 10 photo references for a listing. A listing showing 10 may hold many more, so this category is scored within that limit and does not distinguish between them.
What to do
- Google's public data reports at most 10 photos, so we cannot see the full library. Listings in Restaurants & Food typically carry 10 to 20 photos. Keep adding current photos across the exterior, interior, team, and what the business sells.
- Review Count
- 433
- Status
- Excellent
- Industry Benchmark
- 20-100 average for Restaurants & Food
- Average Rating
- 4.3
- Based On
- 433 reviews
- Status
- Very Good
What to do
- A rating of 4.3 is solid. Focus on delivering consistently great experiences to push above 4.5.
- Reviews in Google Sample
- 5 of 433 total
- Detailed Reviews in Sample (50+ words)
- 2
- Themes in Sample (Positive)
- best, wonderful, love
- Themes in Sample (Negative)
- cold, horrible
Based on the up-to-five reviews Google returns for the listing, sorted by Google's relevance algorithm rather than by date. Themes and sentiment reflect that sample, not the full review history.
What to do
- Reviews in the Google sample highlight "best", "wonderful", "love". Emphasize these strengths in the marketing.
- Reviews in the Google sample mention "cold", "horrible". Address these issues operationally to improve the rating.
- Hours Published
- Yes
- Coverage
- Complete
- Secondary Hours
- Not Set
- Holiday Hours
- Not Visible
- Note
- Google's public data shows holiday hours only for the seven days after the audit, so they are reported here when visible and not scored.
- Website URL
- https://www.phoenixpalassio.com/dine/The-Hazelnut-Factory/326
- Reachable
- Yes
- SSL (HTTPS)
- Invalid Cert
- Server Response Time
- 36 ms
- Note
- Measured as time to first byte. Full page load including images, fonts, and scripts will be slower.
- Mobile Responsive
- No
- Name Match (Website/GBP)
- Mismatch
- Address Match (Website/GBP)
- Mismatch
- Phone Match (Website/GBP)
- Mismatch
- Schema.org Markup
- Missing
What to do
- The website uses HTTPS but the SSL certificate is invalid (expired, self-signed, wrong hostname, or a broken chain of trust). Browsers will show a security warning. Renew or correct the certificate.
- The website doesn't appear to be mobile-responsive. The majority of local searches happen on mobile devices, and Google prioritizes mobile-friendly sites.
- The business name on the website doesn't match the GBP listing ('The Hazelnut Factory - Phoenix Palassio'). Consistent NAP (Name, Address, Phone) is critical for local SEO.
- Only 0/3 NAP fields match between the website and GBP. Ensure the Name, Address, and Phone are identical everywhere.
- Add LocalBusiness Schema.org markup to the website. This helps Google connect the web presence to the GBP listing and improves local ranking signals.
- Engaged Attributes
- 15 of 20 relevant
- Active Attributes
- Accessibility Options, Parking Options, Payment Options, Delivery, Dine-in, Takeout, Reservations, Breakfast
- Indicated As Not Offered
- Beer, Wine
- Accessibility Features
- Present
What to do
- This profile engages 15 of 20 attributes relevant to the business type. Setting the remaining 5 attributes gives Google a fuller picture: Curbside Pickup, Dinner, Vegetarian Options, Outdoor Seating, Live Music.
Add this badge to the business website
Local Competitor Benchmark
How this profile compares with nearby businesses found for “Cafe” at the time of this audit.
| Business | Rating | Reviews | Review volume compared |
|---|---|---|---|
| The Hazelnut Factory - Phoenix Palassio This business | 4.3 | 433 | |
| The JULIET cafe | 5.0 | 47 | |
| The Peddler’s Cafe | 4.5 | 3,523 | |
| Kissa cafe | 5.0 | 23 | |
| The Cherry Tree Cafe | 4.4 | 8,494 | |
| Cafe Repertwahr | 4.2 | 4,046 |
Key takeaways
- Local competitors average 3227 reviews at a 4.62 star rating.
- The most-reviewed competitor has 8494 reviews; this profile has 433 (a gap of 8061).
- This profile did not appear in the top local results for "Cafe".
- The highest-rated competitor leads this profile by 0.7 stars.
Competitor data comes from public Google results for the category search above, captured when this audit ran. It does not affect the audit score.
Local Visibility Map
See where this business actually ranks in Google local results at 9 points around its location, using its own category as the search. One click, about half a minute.
This audit was generated on Sep 23, 2026. Google may hold newer data for this business now.
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- Data source
- Provided by Google
- Generated
- Sep 23, 2026 7:19 PM
- Scoring engine
- GBPcentral 4.4 How scores work
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