Red Thread Morjim
Industry median 80 Top 10% start at 92 4 points below median
How this score is calculatedWhat This Means
Red Thread Morjim scores 76 of 100, a B grade, which the scale reads as above average. That is below the current median of 80 across audits run with this tool.
The strongest areas are Photos & Visual Content at 100 of 100 and Review Volume at 100 of 100.
One category needs urgent attention: Business Hours Optimization at 0 of 100. Scores under 30 mark a gap significant enough to hold back the areas that are working.
Resolving the 3 quick wins below is worth 9 points on this scale, which would move the score to 85 of 100 and a A- grade.
Quick Wins (The Fastest Fixes)
Set the business hours. Incomplete hours reduce trust and can cost the listing customers.
The listing has 1 additional category. Consider adding 2 more to appear in more search results.
Only 2/3 NAP fields match between the website and GBP. Ensure the Name, Address, and Phone are identical everywhere.
These fixes lift the score to 85
This is what the fixes above are worth, added up. Each one carries the exact number of points it is currently costing this profile, weighted the same way the audit weights every category.
Aim for 90 or higher to earn the Excellence Award
GBPcentral issues a Gold Excellence Award to businesses scoring 90 or higher on this audit and meeting the full published criteria for their business category. Businesses scoring 95 or higher and meeting the stricter Platinum criteria may earn the Platinum tier. Working through this report's Quick Wins and Critical Issues is the fastest route there.
Critical Issues
Google Policy Check
Google's Business Profile guidelines ask for the real-world business name in the name field, with services, locations, and marketing wording kept in the fields built for them. This matters because Google can suspend listings over name issues, and a suspension would take everything this report measures offline with it. This check reads the name as Google currently publishes it and does not affect the score above.
Category Scores
- Business Name
- Present
- Address
- Complete
- Phone Number
- Present
- Website
- Present
- Business Hours
- Missing
- Business Status
- Operational
- Editorial Summary
- Present
What to do
- Set the business hours. Incomplete hours reduce trust and can cost the listing customers.
- Primary Category
- Set
- Additional Categories
- Partial
- Category Specificity
- Specific
What to do
- The listing has 1 additional category. Consider adding 2 more to appear in more search results.
- Photos Detected
- 10+
- Status
- Excellent
- Industry Benchmark
- 20-40 typical for Hotels & Hospitality
- Note
- Google reports at most 10 photo references for a listing. A listing showing 10 may hold many more, so this category is scored within that limit and does not distinguish between them.
What to do
- Google's public data reports at most 10 photos, so we cannot see the full library. Listings in Hotels & Hospitality typically carry 20 to 40 photos. Keep adding current photos across the exterior, interior, team, and what the business sells.
- Review Count
- 644
- Status
- Excellent
- Industry Benchmark
- 30-200 average for Hotels & Hospitality
- Average Rating
- 4.6
- Based On
- 644 reviews
- Status
- Excellent
- Reviews in Google Sample
- 5 of 644 total
- Google's Review Summary
- Guests mention this resort offers spacious, well-maintained rooms, including villas with private pools or jacuzzis, and direct access to a clean beach. They also highlight the delicious food, especially the breakfast, and the serene, aesthetic ambiance. Visitors consistently praise the staff for being warm, helpful, and providing excellent service. (Summarized with Gemini)
- Detailed Reviews in Sample (50+ words)
- 5
- Themes in Sample (Positive)
- amazing, excellent, great
Based on the up-to-five reviews Google returns for the listing, sorted by Google's relevance algorithm rather than by date. Themes and sentiment reflect that sample, not the full review history.
What to do
- Reviews in the Google sample highlight "amazing", "excellent", "great". Emphasize these strengths in the marketing.
- Regular Hours
- Missing
What to do
- Set the business hours for all 7 days. Even if closed, mark as "Closed" rather than leaving blank.
- Businesses without hours lose visibility in "open now" searches, which make up a significant portion of local queries.
- Website URL
- https://redthreadhotels.com/
- Reachable
- Yes
- SSL (HTTPS)
- Secure
- Server Response Time
- 748 ms
- Note
- Measured as time to first byte. Full page load including images, fonts, and scripts will be slower.
- Mobile Responsive
- Yes
- Name Match (Website/GBP)
- Match
- Address Match (Website/GBP)
- Mismatch
- Phone Match (Website/GBP)
- Match
- Schema.org Markup
- Missing
What to do
- Only 2/3 NAP fields match between the website and GBP. Ensure the Name, Address, and Phone are identical everywhere.
- Add LocalBusiness Schema.org markup to the website. This helps Google connect the web presence to the GBP listing and improves local ranking signals.
- Engaged Attributes
- 1 of 8 relevant
- Active Attributes
- Good for Children
What to do
- This profile engages 1 of 8 attributes relevant to the business type. Setting the remaining 7 attributes gives Google a fuller picture: Accessibility Options, Parking Options, Payment Options, Restroom, Good for Groups.
- Add accessibility information. Specifying wheelchair-accessible entrance, parking, restroom, or seating helps customers and signals to Google that the listing is well-maintained.
Add this badge to the business website
Local Competitor Benchmark
How this profile compares with nearby businesses found for “Hotel” at the time of this audit.
| Business | Rating | Reviews | Review volume compared |
|---|---|---|---|
| Red Thread Morjim This business | 4.6 | 644 | |
| Sibaya Beach Resort | 4.1 | 1,474 | |
| The Acacia Morjim Goa | 4.3 | 1,110 | |
| Holitel Hotels Arpora - Anjuna Goa | 4.8 | 1,505 | |
| White Wood Resort By Stone Wood Hotels | 4.4 | 2,201 | |
| Sandbanks Beach Villas, Morjim | 4.2 | 444 |
Key takeaways
- Local competitors average 1347 reviews at a 4.36 star rating.
- The most-reviewed competitor has 2201 reviews; this profile has 644 (a gap of 1557).
- This profile did not appear in the top local results for "Hotel".
- The highest-rated competitor leads this profile by 0.2 stars.
Competitor data comes from public Google results for the category search above, captured when this audit ran. It does not affect the audit score.
Local Visibility Map
See where this business actually ranks in Google local results at 9 points around its location, using its own category as the search. One click, about half a minute.
This audit was generated on Aug 21, 2026. Google may hold newer data for this business now.
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- Data source
- Provided by Google
- Generated
- Aug 21, 2026 7:23 AM
- Scoring engine
- GBPcentral 4.2 How scores work
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