Trail West - A Young Life Camp
Industry median 77 Top 10% start at 91 4 points above median
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81/100 puts this business ahead of most local businesses. Share this report on social or with the team behind it so customers see the work.
What This Means
Trail West - A Young Life Camp scores 81 of 100, a B+ grade, which the scale reads as good. That is above the current median of 77 across audits run with this tool.
The strongest areas are Photos & Visual Content at 100 of 100 and Review Rating at 100 of 100.
The weakest area is Website & Online Presence at 44 of 100, which makes it the natural place to focus first.
Resolving the 3 quick wins below is worth 4 points on this scale, which would move the score to 85 of 100 and a A- grade.
Quick Wins (The Fastest Fixes)
Only 1/3 NAP fields match between the website and GBP. Ensure the Name, Address, and Phone are identical everywhere.
Implement a review request strategy. Send follow-up emails or texts after each job or visit with a direct link to the listing's Google review page.
The website does not use HTTPS. This is a critical trust signal for both Google and customers. Get an SSL certificate.
These fixes lift the score to 85
This is what the fixes above are worth, added up. Each one carries the exact number of points it is currently costing this profile, weighted the same way the audit weights every category.
This business is 9 points away from the Gold Excellence Award
The GBPcentral Gold Excellence Award is awarded to businesses scoring 90 or higher on this audit and meeting the full published criteria for their category. Businesses scoring 95 or higher and meeting the stricter Platinum criteria may earn the Platinum tier. The Quick Wins above are the fastest route to closing the gap.
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Watching this profile
Critical Issues
Google Policy Check
Google's Business Profile guidelines ask for the real-world business name in the name field, with services, locations, and marketing wording kept in the fields built for them. This matters because Google can suspend listings over name issues, and a suspension would take everything this report measures offline with it. This check reads the name as Google currently publishes it and does not affect the score above.
This check is automated and conservative, and only Google can rule on a name with authority. If the wording above is the business's consistently used real-world name on signage and branding, it may comply as written.
Category Scores
- Business Name
- Present
- Address
- Complete
- Phone Number
- Present
- Website
- Present
- Business Hours
- Set
- Business Status
- Operational
- Editorial Summary
- Not Available
- Primary Category
- Set
- Additional Categories
- Partial
- Category Specificity
- Specific
What to do
- The listing has 2 additional categories. Consider adding 1 more to appear in more search results.
- Photos Detected
- 10+
- Status
- Excellent
- Industry Benchmark
- 5-10 typical for Education
- Note
- Google reports at most 10 photo references for a listing. A listing showing 10 may hold many more, so this category is scored within that limit and does not distinguish between them.
- Review Count
- 131
- Status
- Good
- Industry Benchmark
- 10-50 average for Education
What to do
- Good review count (131). Keep building momentum. Even 1 new review per week adds up fast.
- Implement a review request strategy. Send follow-up emails or texts after each job or visit with a direct link to the listing's Google review page.
- Average Rating
- 4.9
- Based On
- 131 reviews
- Status
- Excellent
- Reviews in Google Sample
- 5 of 131 total
- Detailed Reviews in Sample (50+ words)
- 3
- Themes in Sample (Positive)
- great, wonderful, best
Based on the up-to-five reviews Google returns for the listing, sorted by Google's relevance algorithm rather than by date. Themes and sentiment reflect that sample, not the full review history.
What to do
- Reviews in the Google sample highlight "great", "wonderful", "best". Emphasize these strengths in the marketing.
- Hours Published
- Yes
- Coverage
- Complete
- Secondary Hours
- Not Set
- Holiday Hours
- Not Visible
- Note
- Google's public data shows holiday hours only for the seven days after the audit, so they are reported here when visible and not scored.
- Website URL
- http://trailwest.younglife.org/
- Reachable
- Yes
- SSL (HTTPS)
- Missing
- Server Response Time
- 770 ms
- Note
- Measured as time to first byte. Full page load including images, fonts, and scripts will be slower.
- Mobile Responsive
- Yes
- Name Match (Website/GBP)
- Match
- Address Match (Website/GBP)
- Mismatch
- Phone Match (Website/GBP)
- Mismatch
- Schema.org Markup
- Missing
What to do
- The website does not use HTTPS. This is a critical trust signal for both Google and customers. Get an SSL certificate.
- Only 1/3 NAP fields match between the website and GBP. Ensure the Name, Address, and Phone are identical everywhere.
- Add LocalBusiness Schema.org markup to the website. This helps Google connect the web presence to the GBP listing and improves local ranking signals.
- Engaged Attributes
- 2 of 5 relevant
- Active Attributes
- Accessibility Options
- Indicated As Not Offered
- Payment Options
- Accessibility Features
- Present
What to do
- This profile engages 2 of 5 attributes relevant to the business type. Setting the remaining 3 attributes gives Google a fuller picture: Parking Options, Restroom, Good for Children.
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Local Visibility Map
See where this business actually ranks in Google local results at 9 points around its location, using its own category as the search. One click, about half a minute.
This audit was generated on May 14, 2026. Google may hold newer data for this business now.
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Website presence scored 44/100. Track how customers move from this profile to the website and see each fix pay off.
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- Data source
- Provided by Google
- Generated
- May 14, 2026 2:57 AM
- Scoring engine
- GBPcentral 4.4 How scores work
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