Books are Awesome
Industry median 79 Top 10% start at 91 7 points above median
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86/100 puts this business ahead of most local businesses. Share this report on social or with the team behind it so customers see the work.
What This Means
Books are Awesome scores 86 of 100, a A- grade, which the scale reads as very good. That is above the current median of 79 across audits run with this tool.
The strongest areas are Photos & Visual Content at 100 of 100 and Review Rating at 100 of 100.
The weakest area is Website & Online Presence at 65 of 100, which makes it the natural place to focus first.
Resolving the 3 quick wins below is worth 7 points on this scale, which would move the score to 93 of 100 and a A grade.
Quick Wins (The Fastest Fixes)
The listing has 1 additional category. Consider adding 2 more to appear in more search results.
Use more specific categories instead of generic ones. For example, "Italian Restaurant" ranks better than just "Restaurant".
Only 2/3 NAP fields match between the website and GBP. Ensure the Name, Address, and Phone are identical everywhere.
These fixes lift the score to 93
This is what the fixes above are worth, added up. Each one carries the exact number of points it is currently costing this profile, weighted the same way the audit weights every category.
This business is 4 points away from the Gold Excellence Award
The GBPcentral Gold Excellence Award is awarded to businesses scoring 90 or higher on this audit and meeting the full published criteria for their category. Businesses scoring 95 or higher and meeting the stricter Platinum criteria may earn the Platinum tier. The Quick Wins above are the fastest route to closing the gap.
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Watching this profile
Critical Issues
Nothing critical. This profile clears the essentials. The category breakdown below shows where the remaining points are.
Google Policy Check
Google's Business Profile guidelines ask for the real-world business name in the name field, with services, locations, and marketing wording kept in the fields built for them. This matters because Google can suspend listings over name issues, and a suspension would take everything this report measures offline with it. This check reads the name as Google currently publishes it and does not affect the score above.
Category Scores
- Business Name
- Present
- Address
- Complete
- Phone Number
- Present
- Website
- Present
- Business Hours
- Set
- Business Status
- Operational
- Editorial Summary
- Not Available
- Primary Category
- Set
- Additional Categories
- Partial
- Category Specificity
- Generic
What to do
- The listing has 1 additional category. Consider adding 2 more to appear in more search results.
- Use more specific categories instead of generic ones. For example, "Italian Restaurant" ranks better than just "Restaurant".
- Photos Detected
- 10+
- Status
- Excellent
- Industry Benchmark
- 10-15 typical for Retail
- Note
- Google reports at most 10 photo references for a listing. A listing showing 10 may hold many more, so this category is scored within that limit and does not distinguish between them.
What to do
- Google's public data reports at most 10 photos, so we cannot see the full library. Listings in Retail typically carry 10 to 15 photos. Keep adding current photos across the exterior, interior, team, and what the business sells.
- Review Count
- 171
- Status
- Excellent
- Industry Benchmark
- 10-50 average for Retail
- Average Rating
- 4.9
- Based On
- 171 reviews
- Status
- Excellent
- Reviews in Google Sample
- 5 of 171 total
- Google's Review Summary
- People say this bookstore offers a great selection of books, including new releases, signed copies, and deluxe editions, and has a well-organized layout. They also highlight the cozy and inviting atmosphere, with comfortable chairs for browsing. Visitors appreciate the friendly, helpful staff and the engaging book clubs and community events. (Summarized with Gemini)
- Detailed Reviews in Sample (50+ words)
- 4
- Themes in Sample (Positive)
- awesome, great, love
Based on the up-to-five reviews Google returns for the listing, sorted by Google's relevance algorithm rather than by date. Themes and sentiment reflect that sample, not the full review history.
What to do
- Reviews in the Google sample highlight "awesome", "great", "love". Emphasize these strengths in the marketing.
- Hours Published
- Yes
- Coverage
- Complete
- Secondary Hours
- Not Set
- Active Management
- Standard
What to do
- Set special hours for upcoming holidays or documented exceptions to the normal schedule. This is a visible signal to Google that the listing is actively managed.
- Website URL
- https://www.booksareawesome.org/
- Reachable
- Yes
- SSL (HTTPS)
- Secure
- Server Response Time
- 668 ms
- Note
- Measured as time to first byte. Full page load including images, fonts, and scripts will be slower.
- Mobile Responsive
- Yes
- Name Match (Website/GBP)
- Match
- Address Match (Website/GBP)
- Mismatch
- Phone Match (Website/GBP)
- Match
- Schema.org Markup
- Missing
What to do
- Only 2/3 NAP fields match between the website and GBP. Ensure the Name, Address, and Phone are identical everywhere.
- Add LocalBusiness Schema.org markup to the website. This helps Google connect the web presence to the GBP listing and improves local ranking signals.
- Engaged Attributes
- 4 of 6 relevant
- Active Attributes
- Accessibility Options, Parking Options, Payment Options, Curbside Pickup
- Accessibility Features
- Present
What to do
- This profile engages 4 of 6 attributes relevant to the business type. Setting the remaining 2 attributes gives Google a fuller picture: Delivery, Restroom.
Add this badge to the business website
Local Competitor Benchmark
How this profile compares with nearby businesses found for “Book store” at the time of this audit.
| Business | Rating | Reviews | Review volume compared |
|---|---|---|---|
| Books are Awesome This business | 4.9 | 171 | |
| 2nd & Charles | 4.5 | 2,532 | |
| Barnes & Noble | 4.5 | 1,886 | |
| Poor Richard's Book Shoppe | 4.7 | 75 | |
| Hall of Justice Comics and Collectibles | 4.8 | 537 | |
| Eliza's Lattes & Literature | 5.0 | 19 |
Key takeaways
- Local competitors average 1010 reviews at a 4.7 star rating.
- The most-reviewed competitor has 2532 reviews; this profile has 171 (a gap of 2361).
- The highest-rated competitor leads this profile by 0.1 stars.
Competitor data comes from public Google results for the category search above, captured when this audit ran. It does not affect the audit score.
Local Visibility Map
See where this business actually ranks in Google local results at 9 points around its location, using its own category as the search. One click, about half a minute.
This audit was generated on Aug 2, 2026. Google may hold newer data for this business now.
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Go Further with GBPcentral
One platform for the work this report measures: posts, reviews, analytics, and profile health.
Website presence scored 65/100. Track how customers move from this profile to the website and see each fix pay off.
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Scheduled posts keep the profile active week after week.
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Talk to a GBP Specialist
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- Data source
- Provided by Google
- Generated
- Aug 2, 2026 3:42 AM
- Scoring engine
- GBPcentral 4.2 How scores work
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