Shaw's Coffee Ltd.
Industry median 77 Top 10% start at 91 14 points above median
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91/100 puts this business ahead of most local businesses. Share this report on social or with the team behind it so customers see the work.
What This Means
Shaw's Coffee Ltd. scores 91 of 100, a A grade, which the scale reads as excellent. That is above the current median of 77 across audits run with this tool.
The strongest areas are Photos & Visual Content at 100 of 100 and Review Volume at 100 of 100.
The weakest area is Website & Online Presence at 72 of 100, which makes it the natural place to focus first.
Resolving the 2 quick wins below is worth 4 points on this scale, which would move the score to 95 of 100 and a A+ grade.
Quick Wins (The Fastest Fixes)
The website loads securely over HTTPS, but the website field on the Google Business Profile still points at the http:// address. Update it to the https:// address so customers and Google are sent straight to the secure version.
Add LocalBusiness Schema.org markup to the website. This helps Google connect the web presence to the GBP listing and improves local ranking signals.
These fixes lift the score to 95
This is what the fixes above are worth, added up. Each one carries the exact number of points it is currently costing this profile, weighted the same way the audit weights every category.
This business holds the 2026 Gold Excellence Award
The award is active through December 31, 2026. The public certificate page can be shared at any time.
Critical Issues
Nothing critical. This profile clears the essentials. The category breakdown below shows where the remaining points are.
Google Policy Check
Google's Business Profile guidelines ask for the real-world business name in the name field, with services, locations, and marketing wording kept in the fields built for them. This matters because Google can suspend listings over name issues, and a suspension would take everything this report measures offline with it. This check reads the name as Google currently publishes it and does not affect the score above.
Category Scores
- Business Name
- Present
- Address
- Complete
- Phone Number
- Present
- Website
- Present
- Business Hours
- Set
- Business Status
- Operational
- Editorial Summary
- Present
- Primary Category
- Set
- Additional Categories
- Good
- Category Specificity
- Mixed
- Photos Detected
- 10+
- Status
- Excellent
- Industry Benchmark
- 10-20 typical for Restaurants & Food
- Note
- Google reports at most 10 photo references for a listing. A listing showing 10 may hold many more, so this category is scored within that limit and does not distinguish between them.
What to do
- Google's public data reports at most 10 photos, so we cannot see the full library. Listings in Restaurants & Food typically carry 10 to 20 photos. Keep adding current photos across the exterior, interior, team, and what the business sells.
- Review Count
- 628
- Status
- Excellent
- Industry Benchmark
- 20-100 average for Restaurants & Food
- Average Rating
- 4.6
- Based On
- 628 reviews
- Status
- Excellent
- Reviews in Google Sample
- 5 of 628 total
- Google's Review Summary
- People say this coffee shop offers delicious coffee, including popular seasonal flights, and a variety of tasty pastries and treats. They also highlight the cozy and welcoming atmosphere, with ample seating and a unique vault area. Guests mention the swift and friendly service from the staff. (Summarized with Gemini)
- Detailed Reviews in Sample (50+ words)
- 3
- Themes in Sample (Positive)
- great, love, excellent
- Themes in Sample (Negative)
- cold, disappointed
Based on the up-to-five reviews Google returns for the listing, sorted by Google's relevance algorithm rather than by date. Themes and sentiment reflect that sample, not the full review history.
What to do
- Reviews in the Google sample highlight "great", "love", "excellent". Emphasize these strengths in the marketing.
- Reviews in the Google sample mention "cold", "disappointed". Address these issues operationally to improve the rating.
- Hours Published
- Yes
- Coverage
- Complete
- Secondary Hours
- Not Set
- Holiday Hours
- Not Visible
- Note
- Google's public data shows holiday hours only for the seven days after the audit, so they are reported here when visible and not scored.
- Website URL
- http://shawscoffee.com/
- Reachable
- Yes
- SSL (HTTPS)
- Secure
- Profile Website URL
- Insecure Scheme
- Server Response Time
- 818 ms
- Note
- Measured as time to first byte. Full page load including images, fonts, and scripts will be slower.
- Mobile Responsive
- Yes
- Name Match (Website/GBP)
- Match
- Address Match (Website/GBP)
- Match
- Phone Match (Website/GBP)
- Match
- Schema.org Markup
- Missing
What to do
- The website loads securely over HTTPS, but the website field on the Google Business Profile still points at the http:// address. Update it to the https:// address so customers and Google are sent straight to the secure version.
- Add LocalBusiness Schema.org markup to the website. This helps Google connect the web presence to the GBP listing and improves local ranking signals.
- Engaged Attributes
- 18 of 20 relevant
- Active Attributes
- Accessibility Options, Parking Options, Payment Options, Dine-in, Takeout, Breakfast, Lunch, Outdoor Seating
- Indicated As Not Offered
- Delivery, Curbside Pickup, Reservations, Dinner, Beer, Wine, Live Music, Children's Menu
- Accessibility Features
- Present
What to do
- This profile engages 18 of 20 attributes relevant to the business type. Setting the remaining 2 attributes gives Google a fuller picture: Vegetarian Options, Good for Children.
Add this badge to the business website
Local Competitor Benchmark
How this profile compares with nearby businesses found for “Coffee shop” at the time of this audit.
| Business | Rating | Reviews | Review volume compared |
|---|---|---|---|
| Shaw's Coffee Ltd. This business | 4.6 | 628 | |
| Café Dolce | 4.8 | 378 | |
| Comet Coffee | 4.6 | 99 | |
| MountainHouse Cafe | 4.8 | 263 | |
| La Finca Coffee | 4.6 | 245 | |
| Comet Coffee | 4.7 | 859 |
Key takeaways
- Local competitors average 369 reviews at a 4.7 star rating.
- The most-reviewed competitor has 859 reviews; this profile has 628 (a gap of 231).
- The highest-rated competitor leads this profile by 0.2 stars.
Competitor data comes from public Google results for the category search above, captured when this audit ran. It does not affect the audit score.
Local Visibility Map
See where this business actually ranks in Google local results at 9 points around its location, using its own category as the search. One click, about half a minute.
This audit was generated on Sep 13, 2026. Google may hold newer data for this business now.
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- Data source
- Provided by Google
- Generated
- Sep 13, 2026 5:14 PM
- Scoring engine
- GBPcentral 4.4 How scores work
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