Keshav Fashions | Bridal Lehenga & Saree Store Chandni Chowk | Best Lehenga Shop In Delhi

1940/46, 1st floor, katra shahanshai, opposite Bank of India, Old Delhi, Chandni Chowk, New Delhi, Delhi, 110006, India Clothing store
Above Average
B

Industry median 80 Top 10% start at 92 4 points below median

How this score is calculated

What This Means

Keshav Fashions | Bridal Lehenga & Saree Store Chandni Chowk | Best Lehenga Shop In Delhi scores 76 of 100, a B grade, which the scale reads as above average. That is below the current median of 80 across audits run with this tool.

The strongest areas are Photos & Visual Content at 100 of 100 and Review Rating at 100 of 100.

One category needs urgent attention: Website & Online Presence at 0 of 100. Scores under 30 mark a gap significant enough to hold back the areas that are working.

Resolving the 3 quick wins below is worth 6 points on this scale, which would move the score to 82 of 100 and a B+ grade.

Quick Wins (The Fastest Fixes)

Add a website URL
Profile Completeness

Add a website URL. This is the #1 conversion path from Google.

High impact, about 15 minutes, worth 25 category points
The listing has 2 additional categories
Category Optimization

The listing has 2 additional categories. Consider adding 1 more to appear in more search results.

High impact, about 15 minutes, worth 10 category points
Add a website URL to the Google Business Profile to give customers a way to learn more about the business
Website & Online Presence
High impact, about 15 minutes
What's Possible

These fixes lift the score to 82

This is what the fixes above are worth, added up. Each one carries the exact number of points it is currently costing this profile, weighted the same way the audit weights every category.

Score today 76
After these 3 wins 82

Aim for 90 or higher to earn the Excellence Award

GBPcentral issues a Gold Excellence Award to businesses scoring 90 or higher on this audit and meeting the full published criteria for their business category. Businesses scoring 95 or higher and meeting the stricter Platinum criteria may earn the Platinum tier. Working through this report's Quick Wins and Critical Issues is the fastest route there.

Critical Issues

Google Policy Check

Google's Business Profile guidelines ask for the real-world business name in the name field, with services, locations, and marketing wording kept in the fields built for them. This matters because Google can suspend listings over name issues, and a suspension would take everything this report measures offline with it. This check reads the name as Google currently publishes it and does not affect the score above.

A heads-up worth acting on
The business name appears to include wording Google's guidelines ask to keep out of the name field. Nothing on this report is reduced because of it, but a name flag is one of the few issues that can put the whole listing at risk rather than a few points. Trimming the name to the real-world brand protects the strong profile this report measures.
Separator characters in the business name
Detected: Keshav Fashions | Bridal Lehenga & Saree Store Chandni Chowk | Best Lehenga Shop In Delhi
Remove the separator characters and everything after them. Google requires the name field to hold only the real-world business name; keywords added behind separators are a common cause of listing suspension.
Promotional claims in the business name
Detected: Best Lehenga Shop In Delhi
Remove promotional wording such as "best" from the business name unless it is part of the consistently used real-world brand. Google's naming guidelines exclude marketing claims, and listings that carry them risk suspension.
Extra descriptive text in the business name
Detected: Bridal Lehenga & Saree Store Chandni Chowk; Best Lehenga Shop In Delhi
Confirm this wording is part of the real-world business name as used on signage and branding. Descriptive text added only to the Google listing conflicts with Google's naming guidelines.
Unusually long business name
Detected: Keshav Fashions | Bridal Lehenga & Saree Store Chandni Chowk | Best Lehenga Shop In Delhi
Review whether everything in the name is part of the real-world brand. Names this long usually carry added keywords or descriptions that belong in other profile fields.

This check is automated and conservative, and only Google can rule on a name with authority. If the wording above is the business's consistently used real-world name on signage and branding, it may comply as written.

Category Scores

Business Name
Present
Address
Complete
Phone Number
Present
Website
Missing
Business Hours
Set
Business Status
Operational
Editorial Summary
Not Available

What to do

  1. Add a website URL. This is the #1 conversion path from Google.
Primary Category
Set
Additional Categories
Partial
Category Specificity
Mixed

What to do

  1. The listing has 2 additional categories. Consider adding 1 more to appear in more search results.
Photos Detected
10+
Status
Excellent
Industry Benchmark
10-15 typical for Retail
Note
Google reports at most 10 photo references for a listing. A listing showing 10 may hold many more, so this category is scored within that limit and does not distinguish between them.

What to do

  1. Google's public data reports at most 10 photos, so we cannot see the full library. Listings in Retail typically carry 10 to 15 photos. Keep adding current photos across the exterior, interior, team, and what the business sells.
Review Count
1510
Status
Excellent
Industry Benchmark
10-50 average for Retail
Average Rating
4.8
Based On
1510 reviews
Status
Excellent
Reviews in Google Sample
5 of 1510 total
Google's Review Summary
People say this store offers a wide variety of beautiful sarees and lehengas with premium quality and trendy designs, available at affordable prices. They also highlight the excellent customer service, with staff being very helpful, patient, and cooperative, often assisting through video calls for online purchases. Visitors appreciate the quick and efficient delivery, along with the staff's polite and professional demeanor. (Summarized with Gemini)
Detailed Reviews in Sample (50+ words)
5
Themes in Sample (Positive)
wonderful, excellent, highly recommend

Based on the up-to-five reviews Google returns for the listing, sorted by Google's relevance algorithm rather than by date. Themes and sentiment reflect that sample, not the full review history.

What to do

  1. Reviews in the Google sample highlight "wonderful", "excellent", "highly recommend". Emphasize these strengths in the marketing.
Hours Published
Yes
Coverage
Complete
Secondary Hours
Set
Active Management
Standard

What to do

  1. Set special hours for upcoming holidays or documented exceptions to the normal schedule. This is a visible signal to Google that the listing is actively managed.
Website
Missing

What to do

  1. No website is linked to the GBP listing. A website is critical for credibility and conversion.
  2. Add a website URL to the Google Business Profile to give customers a way to learn more about the business.
Engaged Attributes
6 of 6 relevant
Active Attributes
Payment Options, Delivery, Curbside Pickup, Restroom
Indicated As Not Offered
Accessibility Options, Parking Options

What to do

  1. Accessibility information is on file but indicates no wheelchair-accessible features. If any are available, update the listing, because accessibility features are a strong local-search signal.

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Local Competitor Benchmark

How this profile compares with nearby businesses found for “Clothing store” at the time of this audit.

20+ Position in the category search
4.6 Competitor avg rating
705 Competitor avg reviews
634 Review gap to leader
Nearby competitors with their ratings and review counts
Business Rating Reviews Review volume compared
Keshav Fashions | Bridal Lehenga & Saree Store Chandni Chowk | Best Lehenga Shop In Delhi This business 4.8 1,510
Planet Fashion 4.1 199
Clothes 'N' More 4.8 279
The Shop 4.6 176
Modern Bahu 4.8 727
DC Fashion - Karol Bagh 4.8 2,144

Key takeaways

  • Local competitors average 705 reviews at a 4.62 star rating.
  • The most-reviewed competitor has 2144 reviews; this profile has 1510 (a gap of 634).
  • This profile did not appear in the top local results for "Clothing store".

Competitor data comes from public Google results for the category search above, captured when this audit ran. It does not affect the audit score.

Local Visibility Map

See where this business actually ranks in Google local results at 9 points around its location, using its own category as the search. One click, about half a minute.

This audit was generated on Aug 12, 2026. Google may hold newer data for this business now.

Go Further with GBPcentral

One platform for the work this report measures: posts, reviews, analytics, and profile health.

Most relevant for this profile
Performance Analytics

Website presence scored 0/100. Track how customers move from this profile to the website and see each fix pay off.

Review Management Tools

Review alerts, response tracking, and sentiment in one place.

Post Scheduling & Automation

Scheduled posts keep the profile active week after week.

Profile Health Monitoring

A live score that flags profile gaps as they appear.

Multi-Location Management

Every location managed from one dashboard.

Explore all features

Talk to a GBP Specialist

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About this report

Data source
Provided by Google
Generated
Aug 12, 2026 6:08 AM
Scoring engine
GBPcentral 4.2 How scores work

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