Kumon Fortaleza-Bezerra De Menezes/Ce
Industry median 77 Top 10% start at 91 4 points below median
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What This Means
Kumon Fortaleza-Bezerra De Menezes/Ce scores 73 of 100, a B- grade, which the scale reads as decent. That is below the current median of 77 across audits run with this tool.
The strongest areas are Review Rating at 100 of 100 and Website & Online Presence at 100 of 100.
The weakest area is Category Optimization at 35 of 100, which makes it the natural place to focus first.
Resolving the 3 quick wins below is worth 11 points on this scale, which would move the score to 84 of 100 and a B+ grade.
Quick Wins (The Fastest Fixes)
Set a primary business category. This is one of the most important ranking factors.
The listing has 2 additional categories. Consider adding 1 more to appear in more search results.
Implement a review request strategy. Send follow-up emails or texts after each job or visit using the listing's Google review link: https://www.google.com/maps/place//data=!4m3!3m2!1s0x7c749793f54ef63:0xb5280ae2b7019962!12e1?g_mp=CiVnb29nbGUubWFwcy5wbGFjZXMudjEuUGxhY2VzLkdldFBsYWNlEAIYBCAA
These fixes lift the score to 84
This is what the fixes above are worth, added up. Each one carries the exact number of points it is currently costing this profile, weighted the same way the audit weights every category.
Aim for 90 or higher to earn the Excellence Award
GBPcentral issues a Gold Excellence Award to businesses scoring 90 or higher on this audit and meeting the full published criteria for their business category. Businesses scoring 95 or higher and meeting the stricter Platinum criteria may earn the Platinum tier. Working through this report's Quick Wins and Critical Issues is the fastest route there.
Critical Issues
Nothing critical. This profile clears the essentials. The category breakdown below shows where the remaining points are.
Google Policy Check
Google's Business Profile guidelines ask for the real-world business name in the name field, with services, locations, and marketing wording kept in the fields built for them. This matters because Google can suspend listings over name issues, and a suspension would take everything this report measures offline with it. This check reads the name as Google currently publishes it and does not affect the score above.
This check is automated and conservative, and only Google can rule on a name with authority. If the wording above is the business's consistently used real-world name on signage and branding, it may comply as written.
Category Scores
- Business Name
- Present
- Address
- Complete
- Phone Number
- Present
- Website
- Present
- Business Hours
- Set
- Business Status
- Operational
- Editorial Summary
- Not Available
- Primary Category
- Missing
- Additional Categories
- Partial
- Category Specificity
- Specific
What to do
- Set a primary business category. This is one of the most important ranking factors.
- The listing has 2 additional categories. Consider adding 1 more to appear in more search results.
- Photos Detected
- 4+
- Status
- Average
- Industry Benchmark
- 8-15 typical for General Business
- Category Note
- We do not have photo benchmarks for this business type yet, so this compares against general averages.
- Note
- Google reports at most 10 photo references for a listing. A listing showing 10 may hold many more, so this category is scored within that limit and does not distinguish between them.
What to do
- Photo coverage is reasonable. Consider adding more photos across different categories (exterior, interior, team, products) to strengthen the listing.
- Review Count
- 16
- Status
- Average
- Industry Benchmark
- 10-50 average for General Business
- Note
- We don't have category-specific benchmarks for this business type yet, so this compares against general averages.
What to do
- The listing has 16 reviews, which is average for General Business. Aim for 150+ to rank in the top tier.
- Implement a review request strategy. Send follow-up emails or texts after each job or visit using the listing's Google review link: https://www.google.com/maps/place//data=!4m3!3m2!1s0x7c749793f54ef63:0xb5280ae2b7019962!12e1?g_mp=CiVnb29nbGUubWFwcy5wbGFjZXMudjEuUGxhY2VzLkdldFBsYWNlEAIYBCAA
- Average Rating
- 5.0
- Based On
- 16 reviews
- Status
- Excellent
- Reviews in Google Sample
- 5 of 16 total
Based on the up-to-five reviews Google returns for the listing, sorted by Google's relevance algorithm rather than by date. Themes and sentiment reflect that sample, not the full review history.
- Hours Published
- Yes
- Coverage
- Complete
- Secondary Hours
- Not Set
- Holiday Hours
- Not Visible
- Note
- Google's public data shows holiday hours only for the seven days after the audit, so they are reported here when visible and not scored.
- Website URL
- https://www.kumon.com.br/ce/fortaleza-bezerra-de-menezes-1/
- Reachable
- Yes
- SSL (HTTPS)
- Secure
- Server Response Time
- 23 ms
- Note
- Measured as time to first byte. Full page load including images, fonts, and scripts will be slower.
- Mobile Responsive
- Not Assessed
- NAP Consistency
- Not Assessed
- Schema.org Markup
- Not Assessed
- Note
- The site returned an access-restricted response to our audit, so mobile-friendliness, contact-info consistency, and structured data could not be assessed. They were excluded from this category rather than counted against the score.
What to do
- The website returned an access-restricted response to our audit tool, so some checks could not be completed. Allowing reputable audit tools to reach the site lets these checks run.
- Engaged Attributes
- 1 of 3 relevant
- Active Attributes
- Accessibility Options
- Accessibility Features
- Present
What to do
- This profile engages 1 of 3 attributes relevant to the business type. Setting the remaining 2 attributes gives Google a fuller picture: Parking Options, Payment Options.
Add this badge to the business website
Local Competitor Benchmark
How this profile compares with nearby businesses found for “School” at the time of this audit.
| Business | Rating | Reviews | Review volume compared |
|---|---|---|---|
| Kumon Fortaleza-Bezerra De Menezes/Ce This business | 5.0 | 16 | |
| Aprender Mais - Reforço Escolar e Preparatório Colégios Militares | 5.0 | 82 | |
| ESCOLA ESPAÇO VIDA | 5.0 | 13 | |
| Municipal School Gustavo Barroso | N/A | N/A | |
| Seven Educação Bezerra de Menezes - Cursos Técnicos e Profissionalizantes em Informática e Administração | 4.9 | 8 | |
| Instituto Mix de Profissões Bezerra de Menezes | 4.6 | 246 |
Key takeaways
- Local competitors average 87 reviews at a 4.88 star rating.
- The most-reviewed competitor has 246 reviews; this profile has 16 (a gap of 230).
Competitor data comes from public Google results for the category search above, captured when this audit ran. It does not affect the audit score.
Local Visibility Map
See where this business actually ranks in Google local results at 9 points around its location, using its own category as the search. One click, about half a minute.
This audit was generated on Sep 28, 2026. Google may hold newer data for this business now.
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Category Optimization scored 35/100 and is pulling the overall score down. GBPcentral gives you the tools to fix it.
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Go Further with GBPcentral
One platform for the work this report measures: posts, reviews, analytics, and profile health.
Review volume scored 50/100. Alerts and response tracking keep a request-and-respond routine going.
Scheduled posts keep the profile active week after week.
Views, clicks, calls, and direction requests over time.
A live score that flags profile gaps as they appear.
Every location managed from one dashboard.
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- Data source
- Provided by Google
- Generated
- Sep 28, 2026 8:35 PM
- Scoring engine
- GBPcentral 4.4 How scores work
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