Colonial Donuts
Industry median 78 Top 10% start at 91 7 points below median
How this score is calculatedWhat This Means
Colonial Donuts scores 71 of 100, a B- grade, which the scale reads as decent. That is below the current median of 78 across audits run with this tool.
The strongest areas are Photos & Visual Content at 100 of 100 and Review Volume at 100 of 100.
One category needs urgent attention: Website & Online Presence at 0 of 100. Scores under 30 mark a gap significant enough to hold back the areas that are working.
Resolving the 3 quick wins below is worth 4 points on this scale, which would move the score to 75 of 100 and a B grade.
Quick Wins (The Fastest Fixes)
Add a website URL. This is the #1 conversion path from Google.
Reviews in the Google sample highlight "friendly", "great", "incredible". Emphasize these strengths in the marketing.
These fixes lift the score to 75
This is what the fixes above are worth, added up. Each one carries the exact number of points it is currently costing this profile, weighted the same way the audit weights every category.
Aim for 90 or higher to earn the Excellence Award
GBPcentral issues a Gold Excellence Award to businesses scoring 90 or higher on this audit and meeting the full published criteria for their business category. Businesses scoring 95 or higher and meeting the stricter Platinum criteria may earn the Platinum tier. Working through this report's Quick Wins and Critical Issues is the fastest route there.
Critical Issues
Google Policy Check
Google's Business Profile guidelines ask for the real-world business name in the name field, with services, locations, and marketing wording kept in the fields built for them. This matters because Google can suspend listings over name issues, and a suspension would take everything this report measures offline with it. This check reads the name as Google currently publishes it and does not affect the score above.
Category Scores
- Business Name
- Present
- Address
- Complete
- Phone Number
- Present
- Website
- Missing
- Business Hours
- Set
- Business Status
- Operational
- Editorial Summary
- Not Available
What to do
- Add a website URL. This is the #1 conversion path from Google.
- Primary Category
- Set
- Additional Categories
- Good
- Category Specificity
- Mixed
- Photos Detected
- 10+
- Status
- Excellent
- Industry Benchmark
- 10-20 typical for Restaurants & Food
- Note
- Google reports at most 10 photo references for a listing. A listing showing 10 may hold many more, so this category is scored within that limit and does not distinguish between them.
What to do
- Google's public data reports at most 10 photos, so we cannot see the full library. Listings in Restaurants & Food typically carry 10 to 20 photos. Keep adding current photos across the exterior, interior, team, and what the business sells.
- Review Count
- 1121
- Status
- Excellent
- Industry Benchmark
- 20-100 average for Restaurants & Food
- Average Rating
- 4.5
- Based On
- 1121 reviews
- Status
- Very Good
What to do
- A rating of 4.5 is solid. Focus on delivering consistently great experiences to push above 4.5.
- Reviews in Google Sample
- 5 of 1121 total
- Google's Review Summary
- People say this donut shop offers a huge selection of flavorful donuts. They highlight the fast service. They also like the unusual selection. (Summarized with Gemini)
- Detailed Reviews in Sample (50+ words)
- 3
- Themes in Sample (Positive)
- friendly, great, incredible
Based on the up-to-five reviews Google returns for the listing, sorted by Google's relevance algorithm rather than by date. Themes and sentiment reflect that sample, not the full review history.
What to do
- Reviews in the Google sample highlight "friendly", "great", "incredible". Emphasize these strengths in the marketing.
- Hours Published
- Yes
- Coverage
- Complete
- Schedule
- Open 24 hours, all week
- Secondary Hours
- Not Set
- Active Management
- Standard
What to do
- Set special hours for upcoming holidays or documented exceptions to the normal schedule. This is a visible signal to Google that the listing is actively managed.
- Website
- Missing
What to do
- No website is linked to the GBP listing. A website is critical for credibility and conversion.
- Add a website URL to the Google Business Profile to give customers a way to learn more about the business.
- Engaged Attributes
- 8 of 20 relevant
- Active Attributes
- Accessibility Options, Parking Options, Payment Options, Takeout, Breakfast, Good for Children
- Indicated As Not Offered
- Delivery, Outdoor Seating
- Accessibility Features
- Present
What to do
- This profile engages 8 of 20 attributes relevant to the business type. Setting the remaining 12 attributes gives Google a fuller picture: Dine-in, Curbside Pickup, Reservations, Lunch, Dinner.
Add this badge to the business website
Local Competitor Benchmark
How this profile compares with nearby businesses found for “Donut shop” at the time of this audit.
| Business | Rating | Reviews | Review volume compared |
|---|---|---|---|
| Colonial Donuts This business | 4.5 | 1,121 | |
| Arizmendi Bakery (Lakeshore) | 4.8 | 1,857 | |
| Lee's Donuts | 4.3 | 66 | |
| 7 Stars Donut | 4.1 | 194 | |
| Hometown Food & Grocery | 4.2 | 140 | |
| KingPin Donuts | 4.1 | 279 |
Key takeaways
- Local competitors average 507 reviews at a 4.3 star rating.
- The most-reviewed competitor has 1857 reviews; this profile has 1121 (a gap of 736).
- The highest-rated competitor leads this profile by 0.3 stars.
Competitor data comes from public Google results for the category search above, captured when this audit ran. It does not affect the audit score.
Local Visibility Map
See where this business actually ranks in Google local results at 9 points around its location, using its own category as the search. One click, about half a minute.
This audit was generated on Aug 3, 2026. Google may hold newer data for this business now.
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- Data source
- Provided by Google
- Generated
- Aug 3, 2026 1:14 AM
- Scoring engine
- GBPcentral 4.2 How scores work
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