Slate Medspa

Slate Medspa, 165 Rte 4, Paramus, NJ 07652, USA Spa
Visit website +1 201-712-0222 View on Google Maps
Above Average
B

Industry median 82 Top 10% start at 91 4 points below median

How your score is calculated
Audit Another Embed Badge

Quick Wins (Do These First)

Set your business hours
Profile Completeness
High Impact About 15 minutes
Your listing shows as temporarily closed
Profile Completeness
High Impact About 15 minutes
You have 1 additional category
Category Optimization
High Impact About 15 minutes
What's Possible

Fix these and your score lifts to 87

This is what the fixes above are worth, added up. Each one carries the exact number of points it is currently costing you, weighted the same way the audit weights every category.

Where you are now 78
After these 3 wins 87
+9 points Based on what each fix is worth in the audit. Your live score also moves with your reviews and your website.

Aim for 90 or higher to earn the Excellence Award

GBPcentral issues a Gold Excellence Award to businesses scoring 90 or higher on this audit and meeting the full published criteria for their business category. Businesses scoring 95 or higher and meeting the stricter Platinum criteria may earn the Platinum tier. Work through the Critical Issues and Quick Wins above to raise your score.

Program methodology Certified businesses

Critical Issues

Category Scores

Business Name Present
Address Complete
Phone Number Present
Website Present
Business Hours Missing
Business Status Temporarily Closed
Editorial Summary Not Available
  • Set your business hours. Incomplete hours reduce trust and may cause you to lose customers.
  • Your listing shows as temporarily closed. Update this as soon as you reopen.
Primary Category Set
Additional Categories Partial
Category Specificity Generic
  • You have 1 additional category. Consider adding 2 more to appear in more search results.
  • Use more specific categories instead of generic ones. For example, "Italian Restaurant" ranks better than just "Restaurant".
Photos Detected 10+
Status Excellent
Industry Benchmark 5-10 typical for Medical & Wellness Specialties
Note Google reports at most 10 photo references for a listing. A listing showing 10 may hold many more, so this category is scored within that limit and does not distinguish between them.
Review Count 283
Status Excellent
Industry Benchmark 10-40 average for Medical & Wellness Specialties
Average Rating 4.4
Based On 283 reviews
Status Very Good
  • Your rating of 4.4 is solid. Focus on delivering consistently great experiences to push above 4.5.
Reviews in Google Sample 5 of 283 total
Detailed Reviews in Sample (50+ words) 5
Themes in Sample (Positive) great, amazing, love

Based on the up-to-five reviews Google returns for the listing, sorted by Google's relevance algorithm rather than by date. Themes and sentiment reflect that sample, not your full review history.

  • Reviews in your Google sample highlight "great", "amazing", "love". Emphasize these strengths in your marketing.
Regular Hours Missing
  • Set your business hours for all 7 days. Even if closed, mark as "Closed" rather than leaving blank.
  • Businesses without hours lose visibility in "open now" searches, which make up a significant portion of local queries.
Website URL https://slatemedspa.com/
Reachable Yes
SSL (HTTPS) Secure
Server Response Time 142 ms
Note Measured as time to first byte. Full page load including images, fonts, and scripts will be slower.
Mobile Responsive Yes
Name Match (Website/GBP) Match
Address Match (Website/GBP) Mismatch
Phone Match (Website/GBP) Match
Schema.org Markup Present
Schema Detail Partial
  • Only 2/3 NAP fields match between your website and GBP. Ensure your Name, Address, and Phone are identical everywhere.
  • Your Schema.org markup is present but missing key details (address and telephone). Add a complete address and telephone property so search engines can reconcile the structured data with your GBP listing.
Engaged Attributes 4 of 5 relevant
Active Attributes Accessibility Options, Payment Options, Restroom
Indicated As Not Offered Good for Children
Accessibility Features Present
  • You're engaged on 4 of 5 attributes relevant to your business type. Setting the remaining 1 attribute gives Google a fuller picture: Parking Options.

Go Further with GBPcentral

Available with GBPcentral
Review Management Tools
Your review score is strong. GBPcentral helps you maintain it with response tracking and review alerts so nothing slips through the cracks.
Improve This Score
Post Scheduling & Automation
Your profile completeness scored 68/100. Regular posting signals an active business to Google and helps fill gaps in your listing.
Available with GBPcentral
Performance Analytics
Track views, clicks, calls, and direction requests over time. See exactly how customers find and interact with your listing.
Most relevant for you Improve This Score
Multi-Location Management
Your category optimization scored 65/100. GBPcentral makes it easy to keep categories, attributes, and business details accurate across every location.

Talk to a GBP Specialist

Want to go beyond the basics? Our team can review your audit results and identify advanced optimization opportunities specific to your industry.

Book a Free Consultation

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This audit was generated on Apr 22, 2026. Google may hold newer data for this business now.

About this report

Data source
Provided by Google
Generated
Apr 22, 2026 2:55 AM
Scoring engine
GBPcentral 4.0 How scores work

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