The Hazelnut Factory - Hazratganj

DRM Northern Railway Office, 44-46-50, opposite Northern, Hazratganj, Lucknow, Uttar Pradesh 226001, India Cafe
Excellent
A

Industry median 77 Top 10% start at 91 13 points above median

How this score is calculated
Score worth sharing

90/100 puts this business ahead of most local businesses. Share this report on social or with the team behind it so customers see the work.

What This Means

The Hazelnut Factory - Hazratganj scores 90 of 100, a A grade, which the scale reads as excellent. That is above the current median of 77 across audits run with this tool.

The strongest areas are Photos & Visual Content at 100 of 100 and Review Volume at 100 of 100.

The weakest area is Website & Online Presence at 77 of 100, which makes it the natural place to focus first.

Resolving the 3 quick wins below is worth 4 points on this scale, which would move the score to 94 of 100 and a A grade.

Quick Wins (The Fastest Fixes)

Only 1/3 NAP fields match between the website and GBP
Website & Online Presence

Only 1/3 NAP fields match between the website and GBP. Ensure the Name, Address, and Phone are identical everywhere.

High impact, about 15 minutes, worth 13 category points
The Schema
Website & Online Presence

The Schema.org markup includes full NAP details but the name, address, or phone does not match the GBP listing. Align the structured data with the GBP record so search engines can reconcile them.

Medium impact, about 15 minutes, worth 10 category points
Reviews in the Google sample highlight "wonderful", "great", "quality"
Review Sentiment & Quality

Reviews in the Google sample highlight "wonderful", "great", "quality". Emphasize these strengths in the marketing.

Medium impact, about 15 minutes
What's Possible

These fixes lift the score to 94

This is what the fixes above are worth, added up. Each one carries the exact number of points it is currently costing this profile, weighted the same way the audit weights every category.

Score today 90
After these 3 wins 94

This business is close to the Excellence Award

The score clears the threshold. The Excellence Award also considers the following, measured against published criteria for this business category:

  • Google rating of at least 4.5 (currently 4.4)
  • A business name that carries only the real-world brand, with no added keywords, services, or descriptors

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Critical Issues

Nothing critical. This profile clears the essentials. The category breakdown below shows where the remaining points are.

Google Policy Check

Google's Business Profile guidelines ask for the real-world business name in the name field, with services, locations, and marketing wording kept in the fields built for them. This matters because Google can suspend listings over name issues, and a suspension would take everything this report measures offline with it. This check reads the name as Google currently publishes it and does not affect the score above.

Location descriptor appended to the business name
Detected: Hazratganj
Confirm the location wording is part of the consistently used real-world branding for this location. Chains commonly and legitimately include one; a location added only for search reach conflicts with Google's guidelines.

This check is automated and conservative, and only Google can rule on a name with authority. If the wording above is the business's consistently used real-world name on signage and branding, it may comply as written.

Category Scores

Business Name
Present
Address
Complete
Phone Number
Present
Website
Present
Business Hours
Set
Business Status
Operational
Editorial Summary
Not Available
Primary Category
Set
Additional Categories
Good
Category Specificity
Mixed
Photos Detected
10+
Status
Excellent
Industry Benchmark
10-20 typical for Restaurants & Food
Note
Google reports at most 10 photo references for a listing. A listing showing 10 may hold many more, so this category is scored within that limit and does not distinguish between them.

What to do

  1. Google's public data reports at most 10 photos, so we cannot see the full library. Listings in Restaurants & Food typically carry 10 to 20 photos. Keep adding current photos across the exterior, interior, team, and what the business sells.
Review Count
2883
Status
Excellent
Industry Benchmark
20-100 average for Restaurants & Food
Average Rating
4.4
Based On
2883 reviews
Status
Very Good

What to do

  1. A rating of 4.4 is solid. Focus on delivering consistently great experiences to push above 4.5.
Reviews in Google Sample
5 of 2883 total
Google's Review Summary
People say this cafe offers delicious coffee, a wide variety of fresh pastries, cakes, and other tasty treats, including Italian pasta and pizza. They also highlight the pleasant ambiance and excellent service from the polite and professional staff. Some reviews mention the service can be slow and inefficient. (Summarized with Gemini)
Detailed Reviews in Sample (50+ words)
4
Themes in Sample (Positive)
wonderful, great, quality
Themes in Sample (Negative)
cold, slow, dirty

Based on the up-to-five reviews Google returns for the listing, sorted by Google's relevance algorithm rather than by date. Themes and sentiment reflect that sample, not the full review history.

What to do

  1. Reviews in the Google sample highlight "wonderful", "great", "quality". Emphasize these strengths in the marketing.
  2. Reviews in the Google sample mention "cold", "slow", "dirty". Address these issues operationally to improve the rating.
Hours Published
Yes
Coverage
Complete
Secondary Hours
Not Set
Holiday Hours
Not Visible
Note
Google's public data shows holiday hours only for the seven days after the audit, so they are reported here when visible and not scored.
Website URL
https://thehazelnutfactory.com/
Reachable
Yes
SSL (HTTPS)
Secure
Server Response Time
71 ms
Note
Measured as time to first byte. Full page load including images, fonts, and scripts will be slower.
Mobile Responsive
Yes
Name Match (Website/GBP)
Match
Address Match (Website/GBP)
Mismatch
Phone Match (Website/GBP)
Mismatch
Schema.org Markup
Present
Schema Matches GBP
Mismatch

What to do

  1. Only 1/3 NAP fields match between the website and GBP. Ensure the Name, Address, and Phone are identical everywhere.
  2. The Schema.org markup includes full NAP details but the name, address, or phone does not match the GBP listing. Align the structured data with the GBP record so search engines can reconcile them.
Engaged Attributes
18 of 20 relevant
Active Attributes
Payment Options, Delivery, Dine-in, Takeout, Reservations, Breakfast, Lunch, Dinner
Indicated As Not Offered
Accessibility Options, Beer, Wine, Live Music

What to do

  1. This profile engages 18 of 20 attributes relevant to the business type. Setting the remaining 2 attributes gives Google a fuller picture: Parking Options, Curbside Pickup.
  2. Accessibility information is on file but indicates no wheelchair-accessible features. If any are available, update the listing, because accessibility features are a strong local-search signal.

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Local Competitor Benchmark

How this profile compares with nearby businesses found for “Cafe” at the time of this audit.

20+ Position in the category search
4.7 Competitor avg rating
745 Competitor avg reviews
640 Review gap to leader
Nearby competitors with their ratings and review counts
Business Rating Reviews Review volume compared
The Hazelnut Factory - Hazratganj This business 4.4 2,883
Kissa cafe 5.0 23
Caffeine culture 4.8 105
Cafe Dayspring 4.5 13
The Peddler’s Cafe 4.5 3,523
FARSHA CAFE & DINE IN 4.7 62

Key takeaways

  • Local competitors average 745 reviews at a 4.7 star rating.
  • The most-reviewed competitor has 3523 reviews; this profile has 2883 (a gap of 640).
  • This profile did not appear in the top local results for "Cafe".
  • The highest-rated competitor leads this profile by 0.6 stars.

Competitor data comes from public Google results for the category search above, captured when this audit ran. It does not affect the audit score.

Local Visibility Map

See where this business actually ranks in Google local results at 9 points around its location, using its own category as the search. One click, about half a minute.

This audit was generated on Sep 23, 2026. Google may hold newer data for this business now.

Go Further with GBPcentral

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Profile Health Monitoring

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About this report

Data source
Provided by Google
Generated
Sep 23, 2026 6:42 PM
Scoring engine
GBPcentral 4.4 How scores work

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