Estética Bella Chic
Industry median 80 Top 10% start at 92 5 points below median
How this score is calculatedWhat This Means
Estética Bella Chic scores 75 of 100, a B grade, which the scale reads as above average. That is below the current median of 80 across audits run with this tool.
The strongest areas are Photos & Visual Content at 100 of 100 and Review Rating at 100 of 100.
The weakest area is Attributes & Services at 40 of 100, which makes it the natural place to focus first.
Resolving the 3 quick wins below is worth 4 points on this scale, which would move the score to 79 of 100 and a B grade.
Quick Wins (The Fastest Fixes)
The business name on the website doesn't match the GBP listing ('Estética Bella Chic'). Consistent NAP (Name, Address, Phone) is critical for local SEO.
Only 0/3 NAP fields match between the website and GBP. Ensure the Name, Address, and Phone are identical everywhere.
Implement a review request strategy. Send follow-up emails or texts after each job or visit using the listing's Google review link: https://www.google.com/maps/place//data=!4m3!3m2!1s0x96634391a9736331:0x15497170e3b77df1!12e1?g_mp=CiVnb29nbGUubWFwcy5wbGFjZXMudjEuUGxhY2VzLkdldFBsYWNlEAIYBCAA
These fixes lift the score to 79
This is what the fixes above are worth, added up. Each one carries the exact number of points it is currently costing this profile, weighted the same way the audit weights every category.
Aim for 90 or higher to earn the Excellence Award
GBPcentral issues a Gold Excellence Award to businesses scoring 90 or higher on this audit and meeting the full published criteria for their business category. Businesses scoring 95 or higher and meeting the stricter Platinum criteria may earn the Platinum tier. Working through this report's Quick Wins and Critical Issues is the fastest route there.
Critical Issues
Nothing critical. This profile clears the essentials. The category breakdown below shows where the remaining points are.
Google Policy Check
Google's Business Profile guidelines ask for the real-world business name in the name field, with services, locations, and marketing wording kept in the fields built for them. This matters because Google can suspend listings over name issues, and a suspension would take everything this report measures offline with it. This check reads the name as Google currently publishes it and does not affect the score above.
Category Scores
- Business Name
- Present
- Address
- Complete
- Phone Number
- Present
- Website
- Present
- Business Hours
- Set
- Business Status
- Operational
- Editorial Summary
- Not Available
- Primary Category
- Set
- Additional Categories
- Good
- Category Specificity
- Mixed
- Photos Detected
- 10+
- Status
- Excellent
- Industry Benchmark
- 10-20 typical for Beauty & Personal Care
- Note
- Google reports at most 10 photo references for a listing. A listing showing 10 may hold many more, so this category is scored within that limit and does not distinguish between them.
What to do
- Google's public data reports at most 10 photos, so we cannot see the full library. Listings in Beauty & Personal Care typically carry 10 to 20 photos. Keep adding current photos across the exterior, interior, team, and what the business sells.
- Review Count
- 19
- Status
- Average
- Industry Benchmark
- 15-60 average for Beauty & Personal Care
What to do
- The listing has 19 reviews, which is average for Beauty & Personal Care. Aim for 200+ to rank in the top tier.
- Implement a review request strategy. Send follow-up emails or texts after each job or visit using the listing's Google review link: https://www.google.com/maps/place//data=!4m3!3m2!1s0x96634391a9736331:0x15497170e3b77df1!12e1?g_mp=CiVnb29nbGUubWFwcy5wbGFjZXMudjEuUGxhY2VzLkdldFBsYWNlEAIYBCAA
- Average Rating
- 5.0
- Based On
- 19 reviews
- Status
- Excellent
- Reviews in Google Sample
- 5 of 19 total
- Detailed Reviews in Sample (50+ words)
- 1
- Translated Reviews in Sample
- Some reviews were written in Spanish and read here in Google's English translation. Themes reflect the translation, not the original wording.
- Themes in Sample (Positive)
- excellent, professional, wonderful
Based on the up-to-five reviews Google returns for the listing, sorted by Google's relevance algorithm rather than by date. Themes and sentiment reflect that sample, not the full review history.
What to do
- Reviews in the Google sample highlight "excellent", "professional", "wonderful". Emphasize these strengths in the marketing.
- Hours Published
- Yes
- Coverage
- Complete
- Secondary Hours
- Not Set
- Active Management
- Standard
What to do
- Set special hours for upcoming holidays or documented exceptions to the normal schedule. This is a visible signal to Google that the listing is actively managed.
- Website URL
- http://esteticabellachic.com/
- Reachable
- Yes
- SSL (HTTPS)
- Secure
- Profile Website URL
- Insecure Scheme
- Server Response Time
- 103 ms
- Note
- Measured as time to first byte. Full page load including images, fonts, and scripts will be slower.
- Mobile Responsive
- No
- Name Match (Website/GBP)
- Mismatch
- Address Match (Website/GBP)
- Mismatch
- Phone Match (Website/GBP)
- Mismatch
- Schema.org Markup
- Missing
What to do
- The website loads securely over HTTPS, but the website field on the Google Business Profile still points at the http:// address. Update it to the https:// address so customers and Google are sent straight to the secure version.
- The website doesn't appear to be mobile-responsive. The majority of local searches happen on mobile devices, and Google prioritizes mobile-friendly sites.
- The business name on the website doesn't match the GBP listing ('Estética Bella Chic'). Consistent NAP (Name, Address, Phone) is critical for local SEO.
- Only 0/3 NAP fields match between the website and GBP. Ensure the Name, Address, and Phone are identical everywhere.
- Add LocalBusiness Schema.org markup to the website. This helps Google connect the web presence to the GBP listing and improves local ranking signals.
- Engaged Attributes
- 1 of 5 relevant
- Active Attributes
- Payment Options
What to do
- This profile engages 1 of 5 attributes relevant to the business type. Setting the remaining 4 attributes gives Google a fuller picture: Accessibility Options, Parking Options, Restroom, Reservations.
- Add accessibility information. Specifying wheelchair-accessible entrance, parking, restroom, or seating helps customers and signals to Google that the listing is well-maintained.
Add this badge to the business website
Local Competitor Benchmark
How this profile compares with nearby businesses found for “Beautician” at the time of this audit.
| Business | Rating | Reviews | Review volume compared |
|---|---|---|---|
| Estética Bella Chic This business | 5.0 | 19 | |
| Capry Estética y Belleza Unisex | N/A | N/A | |
| Beauty Lounge A&O | 5.0 | 1 | |
| Vanidosas Spa Yexis | 5.0 | 20 | |
| Estética Bianca Padilla ("Fidem Beauty") | 4.8 | 61 | |
| Hugo Bravo by Stetic Cline | 5.0 | 11 |
Key takeaways
- Local competitors average 23 reviews at a 4.95 star rating.
- The most-reviewed competitor has 61 reviews; this profile has 19 (a gap of 42).
Competitor data comes from public Google results for the category search above, captured when this audit ran. It does not affect the audit score.
Local Visibility Map
See where this business actually ranks in Google local results at 9 points around its location, using its own category as the search. One click, about half a minute.
This audit was generated on Aug 12, 2026. Google may hold newer data for this business now.
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- Data source
- Provided by Google
- Generated
- Aug 12, 2026 11:14 PM
- Scoring engine
- GBPcentral 4.2 How scores work
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