Space Club Dumbo
Industry median 78 Top 10% start at 91 4 points below median
How this score is calculatedWhat This Means
Space Club Dumbo scores 74 of 100, a B- grade, which the scale reads as decent. That is below the current median of 78 across audits run with this tool.
The strongest areas are Photos & Visual Content at 100 of 100 and Review Sentiment & Quality at 100 of 100.
The weakest area is Attributes & Services at 30 of 100, which makes it the natural place to focus first.
Resolving the 3 quick wins below is worth 8 points on this scale, which would move the score to 82 of 100 and a B+ grade.
Quick Wins (The Fastest Fixes)
The listing has 1 additional category. Consider adding 2 more to appear in more search results.
The business name on the website doesn't match the GBP listing ('Space Club Dumbo'). Consistent NAP (Name, Address, Phone) is critical for local SEO.
Only 0/3 NAP fields match between the website and GBP. Ensure the Name, Address, and Phone are identical everywhere.
These fixes lift the score to 82
This is what the fixes above are worth, added up. Each one carries the exact number of points it is currently costing this profile, weighted the same way the audit weights every category.
Aim for 90 or higher to earn the Excellence Award
GBPcentral issues a Gold Excellence Award to businesses scoring 90 or higher on this audit and meeting the full published criteria for their business category. Businesses scoring 95 or higher and meeting the stricter Platinum criteria may earn the Platinum tier. Working through this report's Quick Wins and Critical Issues is the fastest route there.
Critical Issues
Nothing critical. This profile clears the essentials. The category breakdown below shows where the remaining points are.
Google Policy Check
Google's Business Profile guidelines ask for the real-world business name in the name field, with services, locations, and marketing wording kept in the fields built for them. This matters because Google can suspend listings over name issues, and a suspension would take everything this report measures offline with it. This check reads the name as Google currently publishes it and does not affect the score above.
Category Scores
- Business Name
- Present
- Address
- Complete
- Phone Number
- Present
- Website
- Present
- Business Hours
- Set
- Business Status
- Operational
- Editorial Summary
- Not Available
- Primary Category
- Set
- Additional Categories
- Partial
- Category Specificity
- Specific
What to do
- The listing has 1 additional category. Consider adding 2 more to appear in more search results.
- Photos Detected
- 10+
- Status
- Excellent
- Industry Benchmark
- 20-40 typical for Entertainment & Attractions
- Note
- Google reports at most 10 photo references for a listing. A listing showing 10 may hold many more, so this category is scored within that limit and does not distinguish between them.
What to do
- Google's public data reports at most 10 photos, so we cannot see the full library. Listings in Entertainment & Attractions typically carry 20 to 40 photos. Keep adding current photos across the exterior, interior, team, and what the business sells.
- Review Count
- 90
- Status
- Average
- Industry Benchmark
- 50-200 average for Entertainment & Attractions
What to do
- The listing has 90 reviews, which is average for Entertainment & Attractions. Aim for 500+ to rank in the top tier.
- Implement a review request strategy. Send follow-up emails or texts after each job or visit using the listing's Google review link: https://www.google.com/maps/place//data=!4m3!3m2!1s0x89c25b007047d927:0xa2be81ec17cc5476!12e1?g_mp=CiVnb29nbGUubWFwcy5wbGFjZXMudjEuUGxhY2VzLkdldFBsYWNlEAIYBCAA
- Average Rating
- 4.6
- Based On
- 90 reviews
- Status
- Excellent
- Reviews in Google Sample
- 5 of 90 total
- Google's Review Summary
- People say this indoor play space offers unique attractions and a wide variety of engaging activities, including multi-level slides, obstacle courses, and a large magnetic tile pool. They also highlight the clean, modern, and thoughtfully designed environment, which appeals to both children and adults. Visitors appreciate the friendly, attentive staff and the fun, welcoming atmosphere. (Summarized with Gemini)
- Detailed Reviews in Sample (50+ words)
- 4
- Themes in Sample (Positive)
- love, great, wonderful
Based on the up-to-five reviews Google returns for the listing, sorted by Google's relevance algorithm rather than by date. Themes and sentiment reflect that sample, not the full review history.
What to do
- Reviews in the Google sample highlight "love", "great", "wonderful". Emphasize these strengths in the marketing.
- Hours Published
- Yes
- Coverage
- Complete
- Secondary Hours
- Not Set
- Active Management
- Standard
What to do
- Set special hours for upcoming holidays or documented exceptions to the normal schedule. This is a visible signal to Google that the listing is actively managed.
- Website URL
- http://spaceclub.com/
- Reachable
- Yes
- SSL (HTTPS)
- Secure
- Profile Website URL
- Insecure Scheme
- Server Response Time
- 172 ms
- Note
- Measured as time to first byte. Full page load including images, fonts, and scripts will be slower.
- Mobile Responsive
- Yes
- Name Match (Website/GBP)
- Mismatch
- Address Match (Website/GBP)
- Mismatch
- Phone Match (Website/GBP)
- Mismatch
- Schema.org Markup
- Missing
What to do
- The website loads securely over HTTPS, but the website field on the Google Business Profile still points at the http:// address. Update it to the https:// address so customers and Google are sent straight to the secure version.
- The business name on the website doesn't match the GBP listing ('Space Club Dumbo'). Consistent NAP (Name, Address, Phone) is critical for local SEO.
- Only 0/3 NAP fields match between the website and GBP. Ensure the Name, Address, and Phone are identical everywhere.
- Add LocalBusiness Schema.org markup to the website. This helps Google connect the web presence to the GBP listing and improves local ranking signals.
- Engaged Attributes
- 1 of 7 relevant
- Active Attributes
- Payment Options
What to do
- This profile engages 1 of 7 attributes relevant to the business type. Setting the remaining 6 attributes gives Google a fuller picture: Accessibility Options, Parking Options, Restroom, Good for Children, Good for Groups.
- Add accessibility information. Specifying wheelchair-accessible entrance, parking, restroom, or seating helps customers and signals to Google that the listing is well-maintained.
Add this badge to the business website
Local Competitor Benchmark
How this profile compares with nearby businesses found for “Indoor playground” at the time of this audit.
| Business | Rating | Reviews | Review volume compared |
|---|---|---|---|
| Space Club Dumbo This business | 4.6 | 90 | |
| Kids Point Indoor Playground Brooklyn | 4.8 | 151 | |
| Catch Air Queens | 4.9 | 2,277 | |
| Area 53 - Adventure Park | 4.5 | 4,303 | |
| Jersey Jungle Indoor Playground | 4.5 | 62 | |
| Kids Empire North Bergen | 4.9 | 277 |
Key takeaways
- Local competitors average 1414 reviews at a 4.72 star rating.
- The most-reviewed competitor has 4303 reviews; this profile has 90 (a gap of 4213).
- The highest-rated competitor leads this profile by 0.3 stars.
Competitor data comes from public Google results for the category search above, captured when this audit ran. It does not affect the audit score.
Local Visibility Map
See where this business actually ranks in Google local results at 9 points around its location, using its own category as the search. One click, about half a minute.
Score History
Since the previous audit on Jun 16, 2026
+4 points- Website & Online Presence 40 to 55 +15
- Review Rating 82 to 92 +10
- Aug 1, 2026 74/100 B- This report
- Jun 16, 2026 70/100 B- View report Compare
This audit was generated on Aug 1, 2026. Google may hold newer data for this business now.
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Review volume scored 50/100. Alerts and response tracking keep a request-and-respond routine going.
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Views, clicks, calls, and direction requests over time.
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- Data source
- Provided by Google
- Generated
- Aug 1, 2026 9:35 AM
- Scoring engine
- GBPcentral 4.2 How scores work
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