RoofTop at Exchange Place
Industry median 77 Top 10% start at 90 16 points above median
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93/100 puts this business ahead of most local businesses. Share this report on social or with the team behind it so customers see the work.
What This Means
RoofTop at Exchange Place scores 93 of 100, a A grade, which the scale reads as excellent. That is above the current median of 77 across audits run with this tool.
The strongest areas are Photos & Visual Content at 100 of 100 and Review Volume at 100 of 100.
The weakest area is Review Rating at 68 of 100, which makes it the natural place to focus first.
Resolving the 3 quick wins below is worth 3 points on this scale, which would move the score to 96 of 100 and a A+ grade.
Quick Wins (The Fastest Fixes)
Reviews in the Google sample highlight "great", "best", "love". Emphasize these strengths in the marketing.
A rating of 4.1 is solid. Focus on delivering consistently great experiences to push above 4.5.
Reviews in the Google sample mention "slow". Address these issues operationally to improve the rating.
These fixes lift the score to 96
This is what the fixes above are worth, added up. Each one carries the exact number of points it is currently costing this profile, weighted the same way the audit weights every category.
This business is close to the Excellence Award
The score clears the threshold. The Excellence Award also considers the following, measured against published criteria for this business category:
- Google rating of at least 4.5 (currently 4.1)
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Critical Issues
Nothing critical. This profile clears the essentials. The category breakdown below shows where the remaining points are.
Google Policy Check
Google's Business Profile guidelines ask for the real-world business name in the name field, with services, locations, and marketing wording kept in the fields built for them. This matters because Google can suspend listings over name issues, and a suspension would take everything this report measures offline with it. This check reads the name as Google currently publishes it and does not affect the score above.
Category Scores
- Business Name
- Present
- Address
- Complete
- Phone Number
- Present
- Website
- Present
- Business Hours
- Set
- Business Status
- Operational
- Editorial Summary
- Present
- Primary Category
- Set
- Additional Categories
- Good
- Category Specificity
- Mixed
- Photos Detected
- 10+
- Status
- Excellent
- Industry Benchmark
- 10-20 typical for Restaurants & Food
- Note
- Google reports at most 10 photo references for a listing. A listing showing 10 may hold many more, so this category is scored within that limit and does not distinguish between them.
What to do
- Google's public data reports at most 10 photos, so we cannot see the full library. Listings in Restaurants & Food typically carry 10 to 20 photos. Keep adding current photos across the exterior, interior, team, and what the business sells.
- Review Count
- 3655
- Status
- Excellent
- Industry Benchmark
- 20-100 average for Restaurants & Food
- Average Rating
- 4.1
- Based On
- 3655 reviews
- Status
- Good
What to do
- A rating of 4.1 is solid. Focus on delivering consistently great experiences to push above 4.5.
- Reviews in Google Sample
- 5 of 3655 total
- Google's Review Summary
- People say this rooftop offers breathtaking views of the NYC skyline and Hudson River, along with delicious drinks and a lively atmosphere. They also highlight the attentive staff and the convenient parking validation. Some reviews mention the service can be slow. (Summarized with Gemini)
- Detailed Reviews in Sample (50+ words)
- 5
- Themes in Sample (Positive)
- great, best, love
- Themes in Sample (Negative)
- slow
Based on the up-to-five reviews Google returns for the listing, sorted by Google's relevance algorithm rather than by date. Themes and sentiment reflect that sample, not the full review history.
What to do
- Reviews in the Google sample highlight "great", "best", "love". Emphasize these strengths in the marketing.
- Reviews in the Google sample mention "slow". Address these issues operationally to improve the rating.
- Hours Published
- Yes
- Coverage
- Complete
- Secondary Hours
- Not Set
- Holiday Hours
- Not Visible
- Note
- Google's public data shows holiday hours only for the seven days after the audit, so they are reported here when visible and not scored.
- Website URL
- http://rooftopxp.com/
- Reachable
- Yes
- SSL (HTTPS)
- Secure
- Profile Website URL
- Insecure Scheme
- Server Response Time
- 104 ms
- Note
- Measured as time to first byte. Full page load including images, fonts, and scripts will be slower.
- Mobile Responsive
- Yes
- Name Match (Website/GBP)
- Match
- Address Match (Website/GBP)
- Match
- Phone Match (Website/GBP)
- Match
- Schema.org Markup
- Present
- Schema Matches GBP
- Match
What to do
- The website loads securely over HTTPS, but the website field on the Google Business Profile still points at the http:// address. Update it to the https:// address so customers and Google are sent straight to the secure version.
- Engaged Attributes
- 20 of 20 relevant
- Active Attributes
- Accessibility Options, Parking Options, Payment Options, Dine-in, Takeout, Reservations, Lunch, Dinner
- Indicated As Not Offered
- Delivery, Curbside Pickup, Breakfast, Live Music, Good for Children, Children's Menu
- Accessibility Features
- Present
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Local Competitor Benchmark
How this profile compares with nearby businesses found for “American restaurant” at the time of this audit.
| Business | Rating | Reviews | Review volume compared |
|---|---|---|---|
| RoofTop at Exchange Place This business | 4.1 | 3,655 | |
| Hudson & Co. | 4.3 | 2,701 | |
| Fire and Oak | 4.4 | 2,093 | |
| White Star Warren St | 4.4 | 999 | |
| Bubby's | 4.4 | 8,990 | |
| City Diner | 4.3 | 3,264 |
Key takeaways
- Local competitors average 3609 reviews at a 4.36 star rating.
- The most-reviewed competitor has 8990 reviews; this profile has 3655 (a gap of 5335).
- This profile did not appear in the top local results for "American restaurant".
- The highest-rated competitor leads this profile by 0.3 stars.
Competitor data comes from public Google results for the category search above, captured when this audit ran. It does not affect the audit score.
Local Visibility Map
See where this business actually ranks in Google local results at 9 points around its location, using its own category as the search. One click, about half a minute.
This audit was generated on Sep 19, 2026. Google may hold newer data for this business now.
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Go Further with GBPcentral
One platform for the work this report measures: posts, reviews, analytics, and profile health.
Review rating scored 68/100. Response tracking and alerts drive the steady work that lifts it.
Scheduled posts keep the profile active week after week.
Views, clicks, calls, and direction requests over time.
A live score that flags profile gaps as they appear.
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- Data source
- Provided by Google
- Generated
- Sep 19, 2026 4:48 PM
- Scoring engine
- GBPcentral 4.4 How scores work
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