Lucena barbearia
Industry median 77 Top 10% start at 91 4 points below median
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What This Means
Lucena barbearia scores 73 of 100, a B- grade, which the scale reads as decent. That is below the current median of 77 across audits run with this tool.
The strongest areas are Photos & Visual Content at 100 of 100 and Review Rating at 100 of 100.
One category needs urgent attention: Review Volume at 20 of 100. Scores under 30 mark a gap significant enough to hold back the areas that are working.
Resolving the 3 quick wins below is worth 7 points on this scale, which would move the score to 80 of 100 and a B+ grade.
Quick Wins (The Fastest Fixes)
Use more specific categories instead of generic ones. For example, "Italian Restaurant" ranks better than just "Restaurant".
The business name on the website doesn't match the GBP listing ('Lucena barbearia'). Consistent NAP (Name, Address, Phone) is critical for local SEO.
Only 0/3 NAP fields match between the website and GBP. Ensure the Name, Address, and Phone are identical everywhere.
These fixes lift the score to 80
This is what the fixes above are worth, added up. Each one carries the exact number of points it is currently costing this profile, weighted the same way the audit weights every category.
Aim for 90 or higher to earn the Excellence Award
GBPcentral issues a Gold Excellence Award to businesses scoring 90 or higher on this audit and meeting the full published criteria for their business category. Businesses scoring 95 or higher and meeting the stricter Platinum criteria may earn the Platinum tier. Working through this report's Quick Wins and Critical Issues is the fastest route there.
Critical Issues
Google Policy Check
Google's Business Profile guidelines ask for the real-world business name in the name field, with services, locations, and marketing wording kept in the fields built for them. This matters because Google can suspend listings over name issues, and a suspension would take everything this report measures offline with it. This check reads the name as Google currently publishes it and does not affect the score above.
Category Scores
- Business Name
- Present
- Address
- Complete
- Phone Number
- Present
- Website
- Present
- Business Hours
- Set
- Business Status
- Operational
- Editorial Summary
- Not Available
- Primary Category
- Set
- Additional Categories
- Good
- Category Specificity
- Generic
What to do
- Use more specific categories instead of generic ones. For example, "Italian Restaurant" ranks better than just "Restaurant".
- Photos Detected
- 10+
- Status
- Excellent
- Industry Benchmark
- 10-20 typical for Beauty & Personal Care
- Note
- Google reports at most 10 photo references for a listing. A listing showing 10 may hold many more, so this category is scored within that limit and does not distinguish between them.
What to do
- Google's public data reports at most 10 photos, so we cannot see the full library. Listings in Beauty & Personal Care typically carry 10 to 20 photos. Keep adding current photos across the exterior, interior, team, and what the business sells.
- Review Count
- 8
- Status
- Poor
- Industry Benchmark
- 15-60 average for Beauty & Personal Care
What to do
- The listing has 8 reviews, which is below the usual range for Beauty & Personal Care. At least 15 are needed to be competitive.
- Implement a review request strategy. Send follow-up emails or texts after each job or visit using the listing's Google review link: https://www.google.com/maps/place//data=!4m3!3m2!1s0x94c89d8c5f1af0d7:0x1511bea6605ed886!12e1?g_mp=CiVnb29nbGUubWFwcy5wbGFjZXMudjEuUGxhY2VzLkdldFBsYWNlEAIYBCAA
- Average Rating
- 5.0
- Based On
- 8 reviews
- Status
- Excellent
- Reviews in Google Sample
- 5 of 8 total
Based on the up-to-five reviews Google returns for the listing, sorted by Google's relevance algorithm rather than by date. Themes and sentiment reflect that sample, not the full review history.
- Hours Published
- Yes
- Coverage
- Complete
- Secondary Hours
- Set
- Holiday Hours
- Not Visible
- Note
- Google's public data shows holiday hours only for the seven days after the audit, so they are reported here when visible and not scored.
- Website URL
- https://colavo.link/uBaFWcM
- Reachable
- Yes
- SSL (HTTPS)
- Secure
- Server Response Time
- 33 ms
- Note
- Measured as time to first byte. Full page load including images, fonts, and scripts will be slower.
- Mobile Responsive
- No
- Name Match (Website/GBP)
- Mismatch
- Address Match (Website/GBP)
- Mismatch
- Phone Match (Website/GBP)
- Mismatch
- Schema.org Markup
- Missing
What to do
- The website doesn't appear to be mobile-responsive. The majority of local searches happen on mobile devices, and Google prioritizes mobile-friendly sites.
- The business name on the website doesn't match the GBP listing ('Lucena barbearia'). Consistent NAP (Name, Address, Phone) is critical for local SEO.
- Only 0/3 NAP fields match between the website and GBP. Ensure the Name, Address, and Phone are identical everywhere.
- Add LocalBusiness Schema.org markup to the website. This helps Google connect the web presence to the GBP listing and improves local ranking signals.
- Engaged Attributes
- 4 of 5 relevant
- Active Attributes
- Accessibility Options, Parking Options, Payment Options, Restroom
- Accessibility Features
- Present
What to do
- This profile engages 4 of 5 attributes relevant to the business type. Setting the remaining 1 attribute gives Google a fuller picture: Reservations.
Add this badge to the business website
Local Competitor Benchmark
How this profile compares with nearby businesses found for “Barber shop” at the time of this audit.
| Business | Rating | Reviews | Review volume compared |
|---|---|---|---|
| Lucena barbearia This business | 5.0 | 8 | |
| Refinatuz | 5.0 | 73 | |
| Barbearia Lima | 5.0 | 30 | |
| Barbearia VL | 5.0 | 25 | |
| MATHEUS BARBER SHOP | 5.0 | 18 | |
| Bela Barba Barbearia | 4.9 | 55 |
Key takeaways
- Local competitors average 40 reviews at a 4.98 star rating.
- The most-reviewed competitor has 73 reviews; this profile has 8 (a gap of 65).
- This profile did not appear in the top local results for "Barber shop".
Competitor data comes from public Google results for the category search above, captured when this audit ran. It does not affect the audit score.
Local Visibility Map
See where this business actually ranks in Google local results at 9 points around its location, using its own category as the search. One click, about half a minute.
This audit was generated on Sep 25, 2026. Google may hold newer data for this business now.
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Review volume scored 20/100. Alerts and response tracking keep a request-and-respond routine going.
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Views, clicks, calls, and direction requests over time.
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- Data source
- Provided by Google
- Generated
- Sep 25, 2026 6:19 PM
- Scoring engine
- GBPcentral 4.4 How scores work
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