Adega & Barbearia di menor

R. Belém, 11 - Chácara Sonho Azul, São Paulo - SP, 04962-300, Brazil Barber shop
Above Average
B

Industry median 77 Top 10% start at 91 2 points below median

How this score is calculated

What This Means

Adega & Barbearia di menor scores 75 of 100, a B grade, which the scale reads as above average. That is below the current median of 77 across audits run with this tool.

The strongest areas are Category Optimization at 93 of 100 and Review Rating at 92 of 100.

The weakest area is Review Volume at 50 of 100, which makes it the natural place to focus first.

Resolving the 3 quick wins below is worth 6 points on this scale, which would move the score to 81 of 100 and a B+ grade.

Quick Wins (The Fastest Fixes)

Add a phone number
Profile Completeness

Add a phone number. A visible phone number lets customers reach the business straight from search results and improves local visibility.

High impact, about 15 minutes, worth 25 category points
Only 1/3 NAP fields match between the website and GBP
Website & Online Presence

Only 1/3 NAP fields match between the website and GBP. Ensure the Name, Address, and Phone are identical everywhere.

High impact, about 15 minutes, worth 13 category points
Implement a review request strategy
Review Volume

Implement a review request strategy. Send follow-up emails or texts after each job or visit using the listing's Google review link: https://www.google.com/maps/place//data=!4m3!3m2!1s0x94ce4d037659a2df:0xaa60f483057c414a!12e1?g_mp=CiVnb29nbGUubWFwcy5wbGFjZXMudjEuUGxhY2VzLkdldFBsYWNlEAIYBCAA

High impact, about 45 minutes
What's Possible

These fixes lift the score to 81

This is what the fixes above are worth, added up. Each one carries the exact number of points it is currently costing this profile, weighted the same way the audit weights every category.

Score today 75
After these 3 wins 81

Aim for 90 or higher to earn the Excellence Award

GBPcentral issues a Gold Excellence Award to businesses scoring 90 or higher on this audit and meeting the full published criteria for their business category. Businesses scoring 95 or higher and meeting the stricter Platinum criteria may earn the Platinum tier. Working through this report's Quick Wins and Critical Issues is the fastest route there.

Critical Issues

Nothing critical. This profile clears the essentials. The category breakdown below shows where the remaining points are.

Google Policy Check

Google's Business Profile guidelines ask for the real-world business name in the name field, with services, locations, and marketing wording kept in the fields built for them. This matters because Google can suspend listings over name issues, and a suspension would take everything this report measures offline with it. This check reads the name as Google currently publishes it and does not affect the score above.

The business name follows Google's naming guidelines
No added keywords, services, locations, or promotional wording were detected in the published name.

Category Scores

Business Name
Present
Address
Complete
Phone Number
Missing
Website
Present
Business Hours
Set
Business Status
Operational
Editorial Summary
Not Available

What to do

  1. Add a phone number. A visible phone number lets customers reach the business straight from search results and improves local visibility.
Primary Category
Set
Additional Categories
Good
Category Specificity
Mixed
Photos Detected
8+
Status
Good
Industry Benchmark
10-20 typical for Beauty & Personal Care
Note
Google reports at most 10 photo references for a listing. A listing showing 10 may hold many more, so this category is scored within that limit and does not distinguish between them.

What to do

  1. Good photo coverage. Keep adding fresh photos regularly to show an active, well-maintained business.
Review Count
21
Status
Average
Industry Benchmark
15-60 average for Beauty & Personal Care

What to do

  1. The listing has 21 reviews, which is average for Beauty & Personal Care. Aim for 200+ to rank in the top tier.
  2. Implement a review request strategy. Send follow-up emails or texts after each job or visit using the listing's Google review link: https://www.google.com/maps/place//data=!4m3!3m2!1s0x94ce4d037659a2df:0xaa60f483057c414a!12e1?g_mp=CiVnb29nbGUubWFwcy5wbGFjZXMudjEuUGxhY2VzLkdldFBsYWNlEAIYBCAA
Average Rating
4.7
Based On
21 reviews
Status
Excellent
Reviews in Google Sample
5 of 21 total

Based on the up-to-five reviews Google returns for the listing, sorted by Google's relevance algorithm rather than by date. Themes and sentiment reflect that sample, not the full review history.

Hours Published
Yes
Coverage
Complete
Secondary Hours
Not Set
Holiday Hours
Not Visible
Note
Google's public data shows holiday hours only for the seven days after the audit, so they are reported here when visible and not scored.
Website URL
https://adega-barbearia-di-menor.lovable.app/
Reachable
Yes
SSL (HTTPS)
Secure
Server Response Time
233 ms
Note
Measured as time to first byte. Full page load including images, fonts, and scripts will be slower.
Mobile Responsive
Yes
Name Match (Website/GBP)
Match
Address Match (Website/GBP)
Mismatch
Phone Match (Website/GBP)
Mismatch
Schema.org Markup
Missing

What to do

  1. Only 1/3 NAP fields match between the website and GBP. Ensure the Name, Address, and Phone are identical everywhere.
  2. Add LocalBusiness Schema.org markup to the website. This helps Google connect the web presence to the GBP listing and improves local ranking signals.
Engaged Attributes
4 of 5 relevant
Active Attributes
Accessibility Options, Payment Options, Restroom
Indicated As Not Offered
Parking Options
Accessibility Features
Present

What to do

  1. This profile engages 4 of 5 attributes relevant to the business type. Setting the remaining 1 attribute gives Google a fuller picture: Reservations.

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Local Competitor Benchmark

How this profile compares with nearby businesses found for “Barber shop” at the time of this audit.

#10 Position in the category search
4.9 Competitor avg rating
35 Competitor avg reviews
37 Review gap to leader
Nearby competitors with their ratings and review counts
Business Rating Reviews Review volume compared
Adega & Barbearia di menor This business 4.7 21
O brabo Barber 4.8 53
Barbearia tamo junto 4.9 15
Life Style Barbershop 5.0 2
BARBEARIA CASA BRANCA 5.0 45
Barbearia StyleBlack 4.8 58

Key takeaways

  • Local competitors average 35 reviews at a 4.9 star rating.
  • The most-reviewed competitor has 58 reviews; this profile has 21 (a gap of 37).
  • The highest-rated competitor leads this profile by 0.3 stars.

Competitor data comes from public Google results for the category search above, captured when this audit ran. It does not affect the audit score.

Local Visibility Map

See where this business actually ranks in Google local results at 9 points around its location, using its own category as the search. One click, about half a minute.

This audit was generated on Sep 10, 2026. Google may hold newer data for this business now.

Go Further with GBPcentral

One platform for the work this report measures: posts, reviews, analytics, and profile health.

Most relevant for this profile
Review Management Tools

Review volume scored 50/100. Alerts and response tracking keep a request-and-respond routine going.

Post Scheduling & Automation

Scheduled posts keep the profile active week after week.

Performance Analytics

Views, clicks, calls, and direction requests over time.

Profile Health Monitoring

A live score that flags profile gaps as they appear.

Multi-Location Management

Every location managed from one dashboard.

Explore all features

Talk to a GBP Specialist

Want to go beyond the basics? Our team can review these audit results and identify advanced optimization opportunities specific to this business.

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About this report

Data source
Provided by Google
Generated
Sep 10, 2026 8:34 PM
Scoring engine
GBPcentral 4.4 How scores work

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