Vevi Glow Natural Women's Salon & Bridal Studio | Cosmetics shop

41, S Usman Road, near Police Quarters Road, opposite to Raju Hospital, T Nagar, T. Nagar, Chennai, Tamil Nadu 600017, India Beauty salon
Very Good
A-

Industry median 77 Top 10% start at 91 12 points above median

How this score is calculated
Score worth sharing

89/100 puts this business ahead of most local businesses. Share this report on social or with the team behind it so customers see the work.

What This Means

Vevi Glow Natural Women's Salon & Bridal Studio | Cosmetics shop scores 89 of 100, a A- grade, which the scale reads as very good. That is above the current median of 77 across audits run with this tool.

The strongest areas are Photos & Visual Content at 100 of 100 and Review Rating at 100 of 100.

The weakest area is Website & Online Presence at 62 of 100, which makes it the natural place to focus first.

Resolving the 3 quick wins below is worth 3 points on this scale, which would move the score to 92 of 100 and a A grade.

Quick Wins (The Fastest Fixes)

The business name on the website doesn't match the GBP listing ('Vevi Glow Natural Women's Salon & Bridal Studio | Cosmetics shop')
Website & Online Presence

The business name on the website doesn't match the GBP listing ('Vevi Glow Natural Women's Salon & Bridal Studio | Cosmetics shop'). Consistent NAP (Name, Address, Phone) is critical for local SEO.

High impact, about 15 minutes, worth 6 category points
Only 1/3 NAP fields match between the website and GBP
Website & Online Presence

Only 1/3 NAP fields match between the website and GBP. Ensure the Name, Address, and Phone are identical everywhere.

High impact, about 15 minutes, worth 13 category points
Reviews in the Google sample highlight "excellent", "highly recommend", "professional"
Review Sentiment & Quality

Reviews in the Google sample highlight "excellent", "highly recommend", "professional". Emphasize these strengths in the marketing.

Medium impact, about 15 minutes
What's Possible

These fixes lift the score to 92

This is what the fixes above are worth, added up. Each one carries the exact number of points it is currently costing this profile, weighted the same way the audit weights every category.

Score today 89
After these 3 wins 92

This business is 1 point away from the Gold Excellence Award

The GBPcentral Gold Excellence Award is awarded to businesses scoring 90 or higher on this audit and meeting the full published criteria for their category. Businesses scoring 95 or higher and meeting the stricter Platinum criteria may earn the Platinum tier. The Quick Wins above are the fastest route to closing the gap.

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Critical Issues

Google Policy Check

Google's Business Profile guidelines ask for the real-world business name in the name field, with services, locations, and marketing wording kept in the fields built for them. This matters because Google can suspend listings over name issues, and a suspension would take everything this report measures offline with it. This check reads the name as Google currently publishes it and does not affect the score above.

A heads-up worth acting on
The business name appears to include wording Google's guidelines ask to keep out of the name field. Nothing on this report is reduced because of it, but a name flag is one of the few issues that can put the whole listing at risk rather than a few points. Trimming the name to the real-world brand protects the strong profile this report measures.
Separator characters in the business name
Detected: Vevi Glow Natural Women's Salon & Bridal Studio | Cosmetics shop
Remove the separator characters and everything after them. Google requires the name field to hold only the real-world business name; keywords added behind separators are a common cause of listing suspension.
Service or category keywords appended to the business name
Detected: Cosmetics shop
Remove the service and category text from the business name and keep only the real-world name. Categories, services, and specialties belong in the profile's category and services fields; carrying them in the name violates Google's guidelines and risks suspension.
Unusually long business name
Detected: Vevi Glow Natural Women's Salon & Bridal Studio | Cosmetics shop
Review whether everything in the name is part of the real-world brand. Names this long usually carry added keywords or descriptions that belong in other profile fields.

This check is automated and conservative, and only Google can rule on a name with authority. If the wording above is the business's consistently used real-world name on signage and branding, it may comply as written.

Category Scores

Business Name
Present
Address
Complete
Phone Number
Present
Website
Present
Business Hours
Set
Business Status
Operational
Editorial Summary
Not Available
Primary Category
Set
Additional Categories
Good
Category Specificity
Mixed
Photos Detected
10+
Status
Excellent
Industry Benchmark
10-20 typical for Beauty & Personal Care
Note
Google reports at most 10 photo references for a listing. A listing showing 10 may hold many more, so this category is scored within that limit and does not distinguish between them.

What to do

  1. Google's public data reports at most 10 photos, so we cannot see the full library. Listings in Beauty & Personal Care typically carry 10 to 20 photos. Keep adding current photos across the exterior, interior, team, and what the business sells.
Review Count
349
Status
Excellent
Industry Benchmark
15-60 average for Beauty & Personal Care
Average Rating
4.9
Based On
349 reviews
Status
Excellent
Reviews in Google Sample
5 of 349 total
Detailed Reviews in Sample (50+ words)
1
Themes in Sample (Positive)
excellent, highly recommend, professional

Based on the up-to-five reviews Google returns for the listing, sorted by Google's relevance algorithm rather than by date. Themes and sentiment reflect that sample, not the full review history.

What to do

  1. Reviews in the Google sample highlight "excellent", "highly recommend", "professional". Emphasize these strengths in the marketing.
Hours Published
Yes
Coverage
Complete
Secondary Hours
Not Set
Holiday Hours
Not Visible
Note
Google's public data shows holiday hours only for the seven days after the audit, so they are reported here when visible and not scored.
Website URL
https://veviglow.in/
Reachable
Yes
SSL (HTTPS)
Secure
Server Response Time
159 ms
Note
Measured as time to first byte. Full page load including images, fonts, and scripts will be slower.
Mobile Responsive
Yes
Name Match (Website/GBP)
Mismatch
Address Match (Website/GBP)
Mismatch
Phone Match (Website/GBP)
Match
Schema.org Markup
Missing

What to do

  1. The business name on the website doesn't match the GBP listing ('Vevi Glow Natural Women's Salon & Bridal Studio | Cosmetics shop'). Consistent NAP (Name, Address, Phone) is critical for local SEO.
  2. Only 1/3 NAP fields match between the website and GBP. Ensure the Name, Address, and Phone are identical everywhere.
  3. Add LocalBusiness Schema.org markup to the website. This helps Google connect the web presence to the GBP listing and improves local ranking signals.
Engaged Attributes
3 of 5 relevant
Active Attributes
Parking Options, Payment Options, Restroom

What to do

  1. This profile engages 3 of 5 attributes relevant to the business type. Setting the remaining 2 attributes gives Google a fuller picture: Accessibility Options, Reservations.
  2. Add accessibility information. Specifying wheelchair-accessible entrance, parking, restroom, or seating helps customers and signals to Google that the listing is well-maintained.

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Local Competitor Benchmark

How this profile compares with nearby businesses found for “Beauty salon” at the time of this audit.

20+ Position in the category search
4.8 Competitor avg rating
1,657 Competitor avg reviews
3,808 Review gap to leader
Nearby competitors with their ratings and review counts
Business Rating Reviews Review volume compared
Vevi Glow Natural Women's Salon & Bridal Studio | Cosmetics shop This business 4.9 349
Naturals Salon 4.7 1,518
Green Trends Unisex Salon, T Nagar, Chennai 4.7 4,157
Jacksclub 4.9 206
VIBE UNISEX SALON 4.9 2,223
LEMONIE - THE FAMILY BEAUTY SALON 4.9 179

Key takeaways

  • Local competitors average 1657 reviews at a 4.82 star rating.
  • The most-reviewed competitor has 4157 reviews; this profile has 349 (a gap of 3808).
  • This profile did not appear in the top local results for "Beauty salon".

Competitor data comes from public Google results for the category search above, captured when this audit ran. It does not affect the audit score.

Local Visibility Map

See where this business actually ranks in Google local results at 9 points around its location, using its own category as the search. One click, about half a minute.

This audit was generated on Sep 29, 2026. Google may hold newer data for this business now.

Go Further with GBPcentral

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Most relevant for this profile
Performance Analytics

Website presence scored 62/100. Track how customers move from this profile to the website and see each fix pay off.

Review Management Tools

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Post Scheduling & Automation

Scheduled posts keep the profile active week after week.

Profile Health Monitoring

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Multi-Location Management

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About this report

Data source
Provided by Google
Generated
Sep 29, 2026 4:34 PM
Scoring engine
GBPcentral 4.4 How scores work

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