Barclays Center

620 Atlantic Ave, Brooklyn, NY 11217, USA Arena
Above Average
B

Industry median 79 Top 10% start at 91 1 points below median

How this score is calculated

What This Means

Barclays Center scores 78 of 100, a B grade, which the scale reads as above average. That is below the current median of 79 across audits run with this tool.

The strongest areas are Photos & Visual Content at 100 of 100 and Review Volume at 100 of 100.

One category needs urgent attention: Business Hours Optimization at 0 of 100. Scores under 30 mark a gap significant enough to hold back the areas that are working.

Resolving the 3 quick wins below is worth 11 points on this scale, which would move the score to 89 of 100 and a A- grade.

Quick Wins (The Fastest Fixes)

Set the business hours
Profile Completeness

Set the business hours. Incomplete hours reduce trust and can cost the listing customers.

High impact, about 15 minutes, worth 25 category points
Only 1/3 NAP fields match between the website and GBP
Website & Online Presence

Only 1/3 NAP fields match between the website and GBP. Ensure the Name, Address, and Phone are identical everywhere.

High impact, about 15 minutes, worth 13 category points
Set the business hours for all 7 days
Business Hours Optimization

Set the business hours for all 7 days. Even if closed, mark as "Closed" rather than leaving blank.

High impact, about 15 minutes, worth 100 category points
What's Possible

These fixes lift the score to 89

This is what the fixes above are worth, added up. Each one carries the exact number of points it is currently costing this profile, weighted the same way the audit weights every category.

Score today 78
After these 3 wins 89

Aim for 90 or higher to earn the Excellence Award

GBPcentral issues a Gold Excellence Award to businesses scoring 90 or higher on this audit and meeting the full published criteria for their business category. Businesses scoring 95 or higher and meeting the stricter Platinum criteria may earn the Platinum tier. Working through this report's Quick Wins and Critical Issues is the fastest route there.

Critical Issues

Google Policy Check

Google's Business Profile guidelines ask for the real-world business name in the name field, with services, locations, and marketing wording kept in the fields built for them. This matters because Google can suspend listings over name issues, and a suspension would take everything this report measures offline with it. This check reads the name as Google currently publishes it and does not affect the score above.

The business name follows Google's naming guidelines
No added keywords, services, locations, or promotional wording were detected in the published name.

Category Scores

Business Name
Present
Address
Complete
Phone Number
Present
Website
Present
Business Hours
Missing
Business Status
Operational
Editorial Summary
Present

What to do

  1. Set the business hours. Incomplete hours reduce trust and can cost the listing customers.
Primary Category
Set
Additional Categories
Good
Category Specificity
Specific
Photos Detected
10+
Status
Excellent
Industry Benchmark
10-20 typical for Fitness & Sports
Note
Google reports at most 10 photo references for a listing. A listing showing 10 may hold many more, so this category is scored within that limit and does not distinguish between them.

What to do

  1. Google's public data reports at most 10 photos, so we cannot see the full library. Listings in Fitness & Sports typically carry 10 to 20 photos. Keep adding current photos across the exterior, interior, team, and what the business sells.
Review Count
23565
Status
Excellent
Industry Benchmark
15-60 average for Fitness & Sports
Average Rating
4.5
Based On
23565 reviews
Status
Very Good

What to do

  1. A rating of 4.5 is solid. Focus on delivering consistently great experiences to push above 4.5.
Reviews in Google Sample
5 of 23565 total
Detailed Reviews in Sample (50+ words)
3
Themes in Sample (Positive)
love, helpful, amazing
Themes in Sample (Negative)
inefficient, slow, cold

Based on the up-to-five reviews Google returns for the listing, sorted by Google's relevance algorithm rather than by date. Themes and sentiment reflect that sample, not the full review history.

What to do

  1. Reviews in the Google sample highlight "love", "helpful", "amazing". Emphasize these strengths in the marketing.
  2. Reviews in the Google sample mention "inefficient", "slow", "cold". Address these issues operationally to improve the rating.
Regular Hours
Missing

What to do

  1. Set the business hours for all 7 days. Even if closed, mark as "Closed" rather than leaving blank.
  2. Businesses without hours lose visibility in "open now" searches, which make up a significant portion of local queries.
Website URL
http://www.barclayscenter.com/
Reachable
Yes
SSL (HTTPS)
Missing
Server Response Time
36 ms
Note
Measured as time to first byte. Full page load including images, fonts, and scripts will be slower.
Mobile Responsive
Yes
Name Match (Website/GBP)
Match
Address Match (Website/GBP)
Mismatch
Phone Match (Website/GBP)
Mismatch
Schema.org Markup
Missing

What to do

  1. The website does not use HTTPS. This is a critical trust signal for both Google and customers. Get an SSL certificate.
  2. Only 1/3 NAP fields match between the website and GBP. Ensure the Name, Address, and Phone are identical everywhere.
  3. Add LocalBusiness Schema.org markup to the website. This helps Google connect the web presence to the GBP listing and improves local ranking signals.
Engaged Attributes
4 of 6 relevant
Active Attributes
Accessibility Options, Parking Options, Payment Options, Restroom
Accessibility Features
Present

What to do

  1. This profile engages 4 of 6 attributes relevant to the business type. Setting the remaining 2 attributes gives Google a fuller picture: Good for Children, Good for Groups.

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Local Visibility Map

See where this business actually ranks in Google local results at 9 points around its location, using its own category as the search. One click, about half a minute.

This audit was generated on Jul 11, 2026. Google may hold newer data for this business now.

Go Further with GBPcentral

One platform for the work this report measures: posts, reviews, analytics, and profile health.

Most relevant for this profile
Profile Health Monitoring

Business hours scored 0/100. Continuous monitoring flags hour and completeness gaps as they appear.

Review Management Tools

Review alerts, response tracking, and sentiment in one place.

Post Scheduling & Automation

Scheduled posts keep the profile active week after week.

Performance Analytics

Views, clicks, calls, and direction requests over time.

Multi-Location Management

Every location managed from one dashboard.

Explore all features

Talk to a GBP Specialist

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About this report

Data source
Provided by Google
Generated
Jul 11, 2026 8:42 PM
Scoring engine
GBPcentral 4.2 How scores work

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