BABA SHAWARMA
Industry median 78 Top 10% start at 91 9 points above median
How this score is calculated87/100 puts this business ahead of most local businesses. Share this report on social or with the team behind it so customers see the work.
What This Means
BABA SHAWARMA scores 87 of 100, a A- grade, which the scale reads as very good. That is above the current median of 78 across audits run with this tool.
The strongest areas are Photos & Visual Content at 100 of 100 and Website & Online Presence at 100 of 100.
The weakest area is Attributes & Services at 60 of 100, which makes it the natural place to focus first.
Resolving the 3 quick wins below is worth 2 points on this scale, which would move the score to 89 of 100 and a A- grade.
Quick Wins (The Fastest Fixes)
Implement a review request strategy. Send follow-up emails or texts after each job or visit using the listing's Google review link: https://www.google.com/maps/place//data=!4m3!3m2!1s0x89e3711d6e87a603:0xe945d1841193a545!12e1?g_mp=CiVnb29nbGUubWFwcy5wbGFjZXMudjEuUGxhY2VzLkdldFBsYWNlEAIYBCAA
Reviews in the Google sample highlight "amazing", "fantastic", "love". Emphasize these strengths in the marketing.
This profile engages 11 of 20 attributes relevant to the business type. Setting the remaining 9 attributes gives Google a fuller picture: Accessibility Options, Reservations, Breakfast, Vegetarian Options, Outdoor Seating.
These fixes lift the score to 89
This is what the fixes above are worth, added up. Each one carries the exact number of points it is currently costing this profile, weighted the same way the audit weights every category.
This business is 3 points away from the Gold Excellence Award
The GBPcentral Gold Excellence Award is awarded to businesses scoring 90 or higher on this audit and meeting the full published criteria for their category. Businesses scoring 95 or higher and meeting the stricter Platinum criteria may earn the Platinum tier. The Quick Wins above are the fastest route to closing the gap.
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Watching this profile
Critical Issues
Nothing critical. This profile clears the essentials. The category breakdown below shows where the remaining points are.
Google Policy Check
Google's Business Profile guidelines ask for the real-world business name in the name field, with services, locations, and marketing wording kept in the fields built for them. This matters because Google can suspend listings over name issues, and a suspension would take everything this report measures offline with it. This check reads the name as Google currently publishes it and does not affect the score above.
This check is automated and conservative, and only Google can rule on a name with authority. If the wording above is the business's consistently used real-world name on signage and branding, it may comply as written.
Category Scores
- Business Name
- Present
- Address
- Complete
- Phone Number
- Present
- Website
- Present
- Business Hours
- Set
- Business Status
- Operational
- Editorial Summary
- Not Available
- Primary Category
- Set
- Additional Categories
- Good
- Category Specificity
- Mixed
- Photos Detected
- 10+
- Status
- Excellent
- Industry Benchmark
- 10-20 typical for Restaurants & Food
- Note
- Google reports at most 10 photo references for a listing. A listing showing 10 may hold many more, so this category is scored within that limit and does not distinguish between them.
What to do
- Google's public data reports at most 10 photos, so we cannot see the full library. Listings in Restaurants & Food typically carry 10 to 20 photos. Keep adding current photos across the exterior, interior, team, and what the business sells.
- Review Count
- 250
- Status
- Good
- Industry Benchmark
- 20-100 average for Restaurants & Food
What to do
- Good review count (250). Keep building momentum. Even 1 new review per week adds up fast.
- Implement a review request strategy. Send follow-up emails or texts after each job or visit using the listing's Google review link: https://www.google.com/maps/place//data=!4m3!3m2!1s0x89e3711d6e87a603:0xe945d1841193a545!12e1?g_mp=CiVnb29nbGUubWFwcy5wbGFjZXMudjEuUGxhY2VzLkdldFBsYWNlEAIYBCAA
- Average Rating
- 4.4
- Based On
- 250 reviews
- Status
- Very Good
What to do
- A rating of 4.4 is solid. Focus on delivering consistently great experiences to push above 4.5.
- Reviews in Google Sample
- 5 of 250 total
- Detailed Reviews in Sample (50+ words)
- 2
- Themes in Sample (Positive)
- amazing, fantastic, love
- Themes in Sample (Negative)
- horrible
Based on the up-to-five reviews Google returns for the listing, sorted by Google's relevance algorithm rather than by date. Themes and sentiment reflect that sample, not the full review history.
What to do
- Reviews in the Google sample highlight "amazing", "fantastic", "love". Emphasize these strengths in the marketing.
- Reviews in the Google sample mention "horrible". Address these issues operationally to improve the rating.
- Hours Published
- Yes
- Coverage
- Complete
- Secondary Hours
- Set
- Active Management
- Standard
What to do
- Set special hours for upcoming holidays or documented exceptions to the normal schedule. This is a visible signal to Google that the listing is actively managed.
- Website URL
- https://baba-shawarma.com/
- Reachable
- Yes
- SSL (HTTPS)
- Secure
- Server Response Time
- 34 ms
- Note
- Measured as time to first byte. Full page load including images, fonts, and scripts will be slower.
- Mobile Responsive
- Not Assessed
- NAP Consistency
- Not Assessed
- Schema.org Markup
- Not Assessed
- Note
- The site returned an access-restricted response to our audit, so mobile-friendliness, contact-info consistency, and structured data could not be assessed. They were excluded from this category rather than counted against the score.
What to do
- The website returned an access-restricted response to our audit tool, so some checks could not be completed. Allowing reputable audit tools to reach the site lets these checks run.
- Engaged Attributes
- 11 of 20 relevant
- Active Attributes
- Parking Options, Payment Options, Dine-in, Takeout, Lunch, Dinner
- Indicated As Not Offered
- Delivery, Curbside Pickup, Beer, Wine, Live Music
What to do
- This profile engages 11 of 20 attributes relevant to the business type. Setting the remaining 9 attributes gives Google a fuller picture: Accessibility Options, Reservations, Breakfast, Vegetarian Options, Outdoor Seating.
- Add accessibility information. Specifying wheelchair-accessible entrance, parking, restroom, or seating helps customers and signals to Google that the listing is well-maintained.
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Local Competitor Benchmark
How this profile compares with nearby businesses found for “Shawarma restaurant” at the time of this audit.
| Business | Rating | Reviews | Review volume compared |
|---|---|---|---|
| BABA SHAWARMA This business | 4.4 | 250 | |
| New York Shawarma Guys | 4.6 | 374 | |
| Boston Shawarma | 4.6 | 4,253 | |
| Pita Thyme | 4.6 | 183 | |
| Falafel King - Washington Street | 4.5 | 850 | |
| Falafel King - Summer Street | 4.5 | 409 |
Key takeaways
- Local competitors average 1214 reviews at a 4.56 star rating.
- The most-reviewed competitor has 4253 reviews; this profile has 250 (a gap of 4003).
- The highest-rated competitor leads this profile by 0.2 stars.
Competitor data comes from public Google results for the category search above, captured when this audit ran. It does not affect the audit score.
Local Visibility Map
See where this business actually ranks in Google local results at 9 points around its location, using its own category as the search. One click, about half a minute.
This audit was generated on Sep 2, 2026. Google may hold newer data for this business now.
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- Data source
- Provided by Google
- Generated
- Sep 2, 2026 3:05 PM
- Scoring engine
- GBPcentral 4.2 How scores work
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