UA Local Union No. 1 The Plumbers of New York City
Industry median 78 Top 10% start at 91 4 points below median
How this score is calculatedWhat This Means
UA Local Union No. 1 The Plumbers of New York City scores 74 of 100, a B- grade, which the scale reads as decent. That is below the current median of 78 across audits run with this tool.
The strongest areas are Profile Completeness at 100 of 100 and Attributes & Services at 90 of 100.
The weakest area is Website & Online Presence at 47 of 100, which makes it the natural place to focus first.
Resolving the 3 quick wins below is worth 8 points on this scale, which would move the score to 82 of 100 and a B+ grade.
Quick Wins (The Fastest Fixes)
Add secondary categories to appear in more search results. Aim for at least 3 relevant categories.
The business name on the website doesn't match the GBP listing ('UA Local Union No. 1 The Plumbers of New York City'). Consistent NAP (Name, Address, Phone) is critical for local SEO.
Only 1/3 NAP fields match between the website and GBP. Ensure the Name, Address, and Phone are identical everywhere.
These fixes lift the score to 82
This is what the fixes above are worth, added up. Each one carries the exact number of points it is currently costing this profile, weighted the same way the audit weights every category.
Aim for 90 or higher to earn the Excellence Award
GBPcentral issues a Gold Excellence Award to businesses scoring 90 or higher on this audit and meeting the full published criteria for their business category. Businesses scoring 95 or higher and meeting the stricter Platinum criteria may earn the Platinum tier. Working through this report's Quick Wins and Critical Issues is the fastest route there.
Critical Issues
Nothing critical. This profile clears the essentials. The category breakdown below shows where the remaining points are.
Google Policy Check
Google's Business Profile guidelines ask for the real-world business name in the name field, with services, locations, and marketing wording kept in the fields built for them. This matters because Google can suspend listings over name issues, and a suspension would take everything this report measures offline with it. This check reads the name as Google currently publishes it and does not affect the score above.
Category Scores
- Business Name
- Present
- Address
- Complete
- Phone Number
- Present
- Website
- Present
- Business Hours
- Set
- Business Status
- Operational
- Editorial Summary
- Not Available
- Primary Category
- Set
- Additional Categories
- None
- Category Specificity
- Specific
What to do
- Add secondary categories to appear in more search results. Aim for at least 3 relevant categories.
- Photos Detected
- 5+
- Status
- Average
- Industry Benchmark
- 5-10 typical for Professional Services
- Note
- Google reports at most 10 photo references for a listing. A listing showing 10 may hold many more, so this category is scored within that limit and does not distinguish between them.
What to do
- Photo coverage is reasonable. Consider adding more photos across different categories (exterior, interior, team, products) to strengthen the listing.
- Review Count
- 45
- Status
- Good
- Industry Benchmark
- 5-25 average for Professional Services
What to do
- Good review count (45). Keep building momentum. Even 1 new review per week adds up fast.
- Implement a review request strategy. Send follow-up emails or texts after each job or visit with a direct link to the listing's Google review page.
- Average Rating
- 4.3
- Based On
- 45 reviews
- Status
- Very Good
What to do
- A rating of 4.3 is solid. Focus on delivering consistently great experiences to push above 4.5.
- Reviews in Google Sample
- 5 of 45 total
- Detailed Reviews in Sample (50+ words)
- 2
- Themes in Sample (Positive)
- best, great
- Themes in Sample (Negative)
- rude
Based on the up-to-five reviews Google returns for the listing, sorted by Google's relevance algorithm rather than by date. Themes and sentiment reflect that sample, not the full review history.
What to do
- Reviews in the Google sample highlight "best", "great". Emphasize these strengths in the marketing.
- Reviews in the Google sample mention "rude". Address these issues operationally to improve the rating.
- Hours Published
- Yes
- Coverage
- Complete
- Secondary Hours
- Not Set
- Active Management
- Standard
What to do
- Set special hours for upcoming holidays or documented exceptions to the normal schedule. This is a visible signal to Google that the listing is actively managed.
- Website URL
- http://www.ualocal1.org/
- Reachable
- Yes
- SSL (HTTPS)
- Missing
- Server Response Time
- 204 ms
- Note
- Measured as time to first byte. Full page load including images, fonts, and scripts will be slower.
- Mobile Responsive
- Yes
- Name Match (Website/GBP)
- Mismatch
- Address Match (Website/GBP)
- Mismatch
- Phone Match (Website/GBP)
- Match
- Schema.org Markup
- Missing
What to do
- The website does not use HTTPS. This is a critical trust signal for both Google and customers. Get an SSL certificate.
- The business name on the website doesn't match the GBP listing ('UA Local Union No. 1 The Plumbers of New York City'). Consistent NAP (Name, Address, Phone) is critical for local SEO.
- Only 1/3 NAP fields match between the website and GBP. Ensure the Name, Address, and Phone are identical everywhere.
- Add LocalBusiness Schema.org markup to the website. This helps Google connect the web presence to the GBP listing and improves local ranking signals.
- Engaged Attributes
- 2 of 3 relevant
- Active Attributes
- Accessibility Options, Parking Options
- Accessibility Features
- Present
What to do
- This profile engages 2 of 3 attributes relevant to the business type. Setting the remaining 1 attribute gives Google a fuller picture: Payment Options.
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Local Visibility Map
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This audit was generated on Jul 11, 2026. Google may hold newer data for this business now.
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- Data source
- Provided by Google
- Generated
- Jul 11, 2026 8:45 PM
- Scoring engine
- GBPcentral 4.2 How scores work
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