CHiPS

200 4th Ave, Brooklyn, NY 11217, USA Non-Profit Organization
Visit website +1 718-237-2962 View on Google Maps
Good
B+

Industry median 82 Top 10% start at 91 1 points below median

How your score is calculated
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Quick Wins (Do These First)

You have 2 additional categories
Category Optimization
High Impact About 15 minutes
Only 1/3 NAP fields match between your website and GBP
Website & Online Presence
High Impact About 15 minutes
Your website does not use HTTPS
Website & Online Presence
High Impact About 45 minutes
What's Possible

Fix these and your score lifts to 87

This is what the fixes above are worth, added up. Each one carries the exact number of points it is currently costing you, weighted the same way the audit weights every category.

Where you are now 81
After these 3 wins 87
+6 points Based on what each fix is worth in the audit. Your live score also moves with your reviews and your website.

You are 9 points away from the Gold Excellence Award

The GBPcentral Gold Excellence Award is awarded to businesses scoring 90 or higher on this audit and meeting the full published criteria for their category. Businesses scoring 95 or higher and meeting the stricter Platinum criteria may earn the Platinum tier. The Quick Wins above are the fastest route to closing the gap.

Notify me when this profile scores 90 or higher

If a future audit of this profile crosses the Gold threshold, you will get one email so you can apply.

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Watching this profile

You will get one email at that address if a future audit of this profile reaches a qualifying score.

See the criteria View certified businesses

Critical Issues

Nothing critical. This profile clears the essentials, so you can skip straight to the quick wins below.

Category Scores

Business Name Present
Address Complete
Phone Number Present
Website Present
Business Hours Set
Business Status Operational
Editorial Summary Not Available
Primary Category Set
Additional Categories Partial
Category Specificity Mixed
  • You have 2 additional categories. Consider adding 1 more to appear in more search results.
Photos Detected 10+
Status Excellent
Industry Benchmark 5-10 typical for Professional Services
Note Google reports at most 10 photo references for a listing. A listing showing 10 may hold many more, so this category is scored within that limit and does not distinguish between them.
Review Count 135
Status Excellent
Industry Benchmark 5-25 average for Professional Services
Average Rating 4.7
Based On 135 reviews
Status Excellent
Reviews in Google Sample 5 of 135 total
Detailed Reviews in Sample (50+ words) 1
Themes in Sample (Positive) friendly, wonderful, love

Based on the up-to-five reviews Google returns for the listing, sorted by Google's relevance algorithm rather than by date. Themes and sentiment reflect that sample, not your full review history.

  • Reviews in your Google sample highlight "friendly", "wonderful", "love". Emphasize these strengths in your marketing.
Hours Published Yes
Coverage Complete
Secondary Hours Not Set
Active Management Standard
  • Set special hours for upcoming holidays or documented exceptions to your normal schedule. This is a visible signal to Google that you actively manage your listing.
Website URL http://chipsonline.org/
Reachable Yes
SSL (HTTPS) Missing
Server Response Time 176 ms
Note Measured as time to first byte. Full page load including images, fonts, and scripts will be slower.
Mobile Responsive Yes
Name Match (Website/GBP) Match
Address Match (Website/GBP) Mismatch
Phone Match (Website/GBP) Mismatch
Schema.org Markup Present
Schema Detail Minimal
  • Your website does not use HTTPS. This is a critical trust signal for both Google and customers. Get an SSL certificate.
  • Only 1/3 NAP fields match between your website and GBP. Ensure your Name, Address, and Phone are identical everywhere.
  • Your Schema.org markup is present but minimal. Add your business name, full address, telephone, and URL so the markup carries the information Google needs to match it to your GBP listing.
Engaged Attributes 1 of 3 relevant
Active Attributes Accessibility Options
Accessibility Features Present
  • You're engaged on 1 of 3 attributes relevant to your business type. Setting the remaining 2 attributes gives Google a fuller picture: Parking Options, Payment Options.

Go Further with GBPcentral

Available with GBPcentral
Review Management Tools
Your review score is strong. GBPcentral helps you maintain it with response tracking and review alerts so nothing slips through the cracks.
Available with GBPcentral
Post Scheduling & Automation
Keep your profile active with scheduled posts. Regular posting signals an active business to Google and keeps your listing top-of-mind for customers.
Improve This Score
Performance Analytics
Your website presence scored 52/100. GBPcentral tracks how customers find you and shows which improvements drive the most traffic.
Most relevant for you Available with GBPcentral
Multi-Location Management
Manage multiple Google Business Profiles from one dashboard. Bulk posting, consistent branding, and unified analytics across all locations.

Talk to a GBP Specialist

Want to go beyond the basics? Our team can review your audit results and identify advanced optimization opportunities specific to your industry.

Book a Free Consultation

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This audit was generated on May 29, 2026. Google may hold newer data for this business now.

About this report

Data source
Provided by Google
Generated
May 29, 2026 8:26 PM
Scoring engine
GBPcentral 4.0 How scores work

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