MUSEUM OF ICE CREAM SINGAPORE
Industry median 77 Top 10% start at 90 7 points above median
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84/100 puts this business ahead of most local businesses. Share this report on social or with the team behind it so customers see the work.
What This Means
MUSEUM OF ICE CREAM SINGAPORE scores 84 of 100, a B+ grade, which the scale reads as good. That is above the current median of 77 across audits run with this tool.
The strongest areas are Photos & Visual Content at 100 of 100 and Review Volume at 100 of 100.
The weakest area is Profile Completeness at 75 of 100, which makes it the natural place to focus first.
Resolving the 3 quick wins below is worth 9 points on this scale, which would move the score to 93 of 100 and a A grade.
Quick Wins (The Fastest Fixes)
Add a phone number. A visible phone number lets customers reach the business straight from search results and improves local visibility.
The listing has 1 additional category. Consider adding 2 more to appear in more search results.
Only 2/3 NAP fields match between the website and GBP. Ensure the Name, Address, and Phone are identical everywhere.
These fixes lift the score to 93
This is what the fixes above are worth, added up. Each one carries the exact number of points it is currently costing this profile, weighted the same way the audit weights every category.
This business is 6 points away from the Gold Excellence Award
The GBPcentral Gold Excellence Award is awarded to businesses scoring 90 or higher on this audit and meeting the full published criteria for their category. Businesses scoring 95 or higher and meeting the stricter Platinum criteria may earn the Platinum tier. The Quick Wins above are the fastest route to closing the gap.
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Watching this profile
Critical Issues
Nothing critical. This profile clears the essentials. The category breakdown below shows where the remaining points are.
Google Policy Check
Google's Business Profile guidelines ask for the real-world business name in the name field, with services, locations, and marketing wording kept in the fields built for them. This matters because Google can suspend listings over name issues, and a suspension would take everything this report measures offline with it. This check reads the name as Google currently publishes it and does not affect the score above.
This check is automated and conservative, and only Google can rule on a name with authority. If the wording above is the business's consistently used real-world name on signage and branding, it may comply as written.
Category Scores
- Business Name
- Present
- Address
- Complete
- Phone Number
- Missing
- Website
- Present
- Business Hours
- Set
- Business Status
- Operational
- Editorial Summary
- Present
What to do
- Add a phone number. A visible phone number lets customers reach the business straight from search results and improves local visibility.
- Primary Category
- Set
- Additional Categories
- Partial
- Category Specificity
- Specific
What to do
- The listing has 1 additional category. Consider adding 2 more to appear in more search results.
- Photos Detected
- 10+
- Status
- Excellent
- Industry Benchmark
- 20-40 typical for Entertainment & Attractions
- Note
- Google reports at most 10 photo references for a listing. A listing showing 10 may hold many more, so this category is scored within that limit and does not distinguish between them.
What to do
- Google's public data reports at most 10 photos, so we cannot see the full library. Listings in Entertainment & Attractions typically carry 20 to 40 photos. Keep adding current photos across the exterior, interior, team, and what the business sells.
- Review Count
- 7108
- Status
- Excellent
- Industry Benchmark
- 50-200 average for Entertainment & Attractions
- Average Rating
- 4.5
- Based On
- 7108 reviews
- Status
- Very Good
What to do
- A rating of 4.5 is solid. Focus on delivering consistently great experiences to push above 4.5.
- Reviews in Google Sample
- 5 of 7108 total
- Detailed Reviews in Sample (50+ words)
- 5
- Themes in Sample (Positive)
- great, love, best
Based on the up-to-five reviews Google returns for the listing, sorted by Google's relevance algorithm rather than by date. Themes and sentiment reflect that sample, not the full review history.
What to do
- Reviews in the Google sample highlight "great", "love", "best". Emphasize these strengths in the marketing.
- Hours Published
- Yes
- Coverage
- Complete
- Secondary Hours
- Not Set
- Holiday Hours
- Not Visible
- Note
- Google's public data shows holiday hours only for the seven days after the audit, so they are reported here when visible and not scored.
- Website URL
- https://www.museumoficecream.com/singapore
- Reachable
- Yes
- SSL (HTTPS)
- Secure
- Server Response Time
- 40 ms
- Note
- Measured as time to first byte. Full page load including images, fonts, and scripts will be slower.
- Mobile Responsive
- Yes
- Name Match (Website/GBP)
- Match
- Address Match (Website/GBP)
- Match
- Phone Match (Website/GBP)
- Mismatch
- Schema.org Markup
- Present
- Schema Detail
- Partial
What to do
- Only 2/3 NAP fields match between the website and GBP. Ensure the Name, Address, and Phone are identical everywhere.
- The Schema.org markup is present but missing key details (address and telephone). Add a complete address and telephone property so search engines can reconcile the structured data with the GBP listing.
- Engaged Attributes
- 5 of 7 relevant
- Active Attributes
- Accessibility Options, Parking Options, Payment Options, Restroom, Good for Children
- Accessibility Features
- Present
What to do
- This profile engages 5 of 7 attributes relevant to the business type. Setting the remaining 2 attributes gives Google a fuller picture: Good for Groups, Dog Friendly.
Add this badge to the business website
Local Competitor Benchmark
How this profile compares with nearby businesses found for “Tourist attraction” at the time of this audit.
| Business | Rating | Reviews | Review volume compared |
|---|---|---|---|
| MUSEUM OF ICE CREAM SINGAPORE This business | 4.5 | 7,108 | |
| Fort Canning Park | 4.6 | 12,018 | |
| National Parks Board | 4.7 | 5,936 | |
| The Helix Bridge | 4.7 | 5,360 | |
| SkyPark Observation Deck | 4.6 | 13,912 | |
| Marina Bay Waterfront Promenade | 4.8 | 840 |
Key takeaways
- Local competitors average 7613 reviews at a 4.68 star rating.
- The most-reviewed competitor has 13912 reviews; this profile has 7108 (a gap of 6804).
- The highest-rated competitor leads this profile by 0.3 stars.
Competitor data comes from public Google results for the category search above, captured when this audit ran. It does not affect the audit score.
Local Visibility Map
See where this business actually ranks in Google local results at 9 points around its location, using its own category as the search. One click, about half a minute.
This audit was generated on Sep 6, 2026. Google may hold newer data for this business now.
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- Data source
- Provided by Google
- Generated
- Sep 6, 2026 3:31 AM
- Scoring engine
- GBPcentral 4.4 How scores work
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