Lojao Da Construcao O Joaozito

Av. Dioguinho, 5914 - Vicente Pinzón, Fortaleza - CE, 60183-706, Brazil Building materials store
Above Average
B

Industry median 80 Top 10% start at 92 4 points below median

How this score is calculated

What This Means

Lojao Da Construcao O Joaozito scores 76 of 100, a B grade, which the scale reads as above average. That is below the current median of 80 across audits run with this tool.

The strongest areas are Photos & Visual Content at 100 of 100 and Profile Completeness at 100 of 100.

The weakest area is Attributes & Services at 40 of 100, which makes it the natural place to focus first.

Resolving the 3 quick wins below is worth 3 points on this scale, which would move the score to 79 of 100 and a B grade.

Quick Wins (The Fastest Fixes)

The business name on the website doesn't match the GBP listing ('Lojao Da Construcao O Joaozito')
Website & Online Presence

The business name on the website doesn't match the GBP listing ('Lojao Da Construcao O Joaozito'). Consistent NAP (Name, Address, Phone) is critical for local SEO.

High impact, about 15 minutes, worth 6 category points
Only 1/3 NAP fields match between the website and GBP
Website & Online Presence

Only 1/3 NAP fields match between the website and GBP. Ensure the Name, Address, and Phone are identical everywhere.

High impact, about 15 minutes, worth 13 category points
Implement a review request strategy
Review Volume

Implement a review request strategy. Send follow-up emails or texts after each job or visit using the listing's Google review link: https://www.google.com/maps/place//data=!4m3!3m2!1s0x7c746870e037629:0x8379cb36173cac9!12e1?g_mp=CiVnb29nbGUubWFwcy5wbGFjZXMudjEuUGxhY2VzLkdldFBsYWNlEAIYBCAA

High impact, about 45 minutes
What's Possible

These fixes lift the score to 79

This is what the fixes above are worth, added up. Each one carries the exact number of points it is currently costing this profile, weighted the same way the audit weights every category.

Score today 76
After these 3 wins 79

Aim for 90 or higher to earn the Excellence Award

GBPcentral issues a Gold Excellence Award to businesses scoring 90 or higher on this audit and meeting the full published criteria for their business category. Businesses scoring 95 or higher and meeting the stricter Platinum criteria may earn the Platinum tier. Working through this report's Quick Wins and Critical Issues is the fastest route there.

Critical Issues

Nothing critical. This profile clears the essentials. The category breakdown below shows where the remaining points are.

Google Policy Check

Google's Business Profile guidelines ask for the real-world business name in the name field, with services, locations, and marketing wording kept in the fields built for them. This matters because Google can suspend listings over name issues, and a suspension would take everything this report measures offline with it. This check reads the name as Google currently publishes it and does not affect the score above.

The business name follows Google's naming guidelines
No added keywords, services, locations, or promotional wording were detected in the published name.

Category Scores

Business Name
Present
Address
Complete
Phone Number
Present
Website
Present
Business Hours
Set
Business Status
Operational
Editorial Summary
Not Available
Primary Category
Set
Additional Categories
Good
Category Specificity
Mixed
Photos Detected
10+
Status
Excellent
Industry Benchmark
10-15 typical for Retail
Note
Google reports at most 10 photo references for a listing. A listing showing 10 may hold many more, so this category is scored within that limit and does not distinguish between them.

What to do

  1. Google's public data reports at most 10 photos, so we cannot see the full library. Listings in Retail typically carry 10 to 15 photos. Keep adding current photos across the exterior, interior, team, and what the business sells.
Review Count
24
Status
Average
Industry Benchmark
10-50 average for Retail

What to do

  1. The listing has 24 reviews, which is average for Retail. Aim for 150+ to rank in the top tier.
  2. Implement a review request strategy. Send follow-up emails or texts after each job or visit using the listing's Google review link: https://www.google.com/maps/place//data=!4m3!3m2!1s0x7c746870e037629:0x8379cb36173cac9!12e1?g_mp=CiVnb29nbGUubWFwcy5wbGFjZXMudjEuUGxhY2VzLkdldFBsYWNlEAIYBCAA
Average Rating
4.6
Based On
24 reviews
Status
Excellent
Reviews in Google Sample
5 of 24 total
Translated Reviews in Sample
Some reviews were written in Portuguese and read here in Google's English translation. Themes reflect the translation, not the original wording.

Based on the up-to-five reviews Google returns for the listing, sorted by Google's relevance algorithm rather than by date. Themes and sentiment reflect that sample, not the full review history.

Hours Published
Yes
Coverage
Complete
Secondary Hours
Set
Active Management
Standard

What to do

  1. Set special hours for upcoming holidays or documented exceptions to the normal schedule. This is a visible signal to Google that the listing is actively managed.
Website URL
https://wa.me/5585988305677
Reachable
Yes
SSL (HTTPS)
Secure
Server Response Time
187 ms
Note
Measured as time to first byte. Full page load including images, fonts, and scripts will be slower.
Mobile Responsive
Yes
Name Match (Website/GBP)
Mismatch
Address Match (Website/GBP)
Mismatch
Phone Match (Website/GBP)
Match
Schema.org Markup
Missing

What to do

  1. The business name on the website doesn't match the GBP listing ('Lojao Da Construcao O Joaozito'). Consistent NAP (Name, Address, Phone) is critical for local SEO.
  2. Only 1/3 NAP fields match between the website and GBP. Ensure the Name, Address, and Phone are identical everywhere.
  3. Add LocalBusiness Schema.org markup to the website. This helps Google connect the web presence to the GBP listing and improves local ranking signals.
Engaged Attributes
2 of 6 relevant
Active Attributes
Payment Options, Delivery

What to do

  1. This profile engages 2 of 6 attributes relevant to the business type. Setting the remaining 4 attributes gives Google a fuller picture: Accessibility Options, Parking Options, Curbside Pickup, Restroom.
  2. Add accessibility information. Specifying wheelchair-accessible entrance, parking, restroom, or seating helps customers and signals to Google that the listing is well-maintained.

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Local Visibility Map

See where this business actually ranks in Google local results at 9 points around its location, using its own category as the search. One click, about half a minute.

This audit was generated on Jul 30, 2026. Google may hold newer data for this business now.

Go Further with GBPcentral

One platform for the work this report measures: posts, reviews, analytics, and profile health.

Most relevant for this profile
Review Management Tools

Review volume scored 50/100. Alerts and response tracking keep a request-and-respond routine going.

Post Scheduling & Automation

Scheduled posts keep the profile active week after week.

Performance Analytics

Views, clicks, calls, and direction requests over time.

Profile Health Monitoring

A live score that flags profile gaps as they appear.

Multi-Location Management

Every location managed from one dashboard.

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Talk to a GBP Specialist

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About this report

Data source
Provided by Google
Generated
Jul 30, 2026 11:08 PM
Scoring engine
GBPcentral 4.2 How scores work

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