Foothills Trail, East Puyallup Trailhead

Foothills Trail, Puyallup, WA 98372, USA Hiking Area
Above Average
B

Industry median 82 Top 10% start at 91 5 points below median

How your score is calculated

Quick Wins (Do These First)

Add your phone number
Profile Completeness
High Impact About 15 minutes
You have 1 additional category
Category Optimization
High Impact About 15 minutes
Your business name on your website doesn't match your GBP...
Website & Online Presence
High Impact About 15 minutes
What's Possible

Fix these and your score lifts to 86

This is what the fixes above are worth, added up. Each one carries the exact number of points it is currently costing you, weighted the same way the audit weights every category.

Where you are now 77
After these 3 wins 86

Aim for 90 or higher to earn the Excellence Award

GBPcentral issues a Gold Excellence Award to businesses scoring 90 or higher on this audit and meeting the full published criteria for their business category. Businesses scoring 95 or higher and meeting the stricter Platinum criteria may earn the Platinum tier. Work through the Critical Issues and Quick Wins above to raise your score.

Critical Issues

Nothing critical. This profile clears the essentials, so you can skip straight to the quick wins below.

Category Scores

Business Name Present
Address Complete
Phone Number Missing
Website Present
Business Hours Set
Business Status Operational
Editorial Summary Not Available
  • Add your phone number. A visible phone number lets customers contact you directly from search results and improves local visibility.
Primary Category Set
Additional Categories Partial
Category Specificity Specific
  • You have 1 additional category. Consider adding 2 more to appear in more search results.
Photos Detected 10+
Status Excellent
Industry Benchmark 10-25 typical for Parks & Outdoors
Note Google reports at most 10 photo references for a listing. A listing showing 10 may hold many more, so this category is scored within that limit and does not distinguish between them.
  • Google's public data reports at most 10 photos, so we cannot see your full library. Listings in Parks & Outdoors typically carry 10 to 25 photos. Keep adding current photos across your exterior, interior, team, and what you sell.
Review Count 280
Status Good
Industry Benchmark 30-200 average for Parks & Outdoors
  • Good review count (280). Keep building momentum. Even 1 new review per week adds up fast.
  • Implement a review request strategy. Send follow-up emails or texts after each job or visit with a direct link to your Google review page.
Average Rating 4.6
Based On 280 reviews
Status Excellent
Reviews in Google Sample 5 of 280 total
Detailed Reviews in Sample (50+ words) 2
Themes in Sample (Positive) love, clean

Based on the up-to-five reviews Google returns for the listing, sorted by Google's relevance algorithm rather than by date. Themes and sentiment reflect that sample, not your full review history.

  • Reviews in your Google sample highlight "love", "clean". Emphasize these strengths in your marketing.
Hours Published Yes
Coverage Complete
Secondary Hours Not Set
Active Management Standard
  • Set special hours for upcoming holidays or documented exceptions to your normal schedule. This is a visible signal to Google that you actively manage your listing.
Website URL https://www.piercecountywa.gov/1384/Foothills-Trail
Reachable Yes
SSL (HTTPS) Secure
Server Response Time 40 ms
Note Measured as time to first byte. Full page load including images, fonts, and scripts will be slower.
Mobile Responsive Yes
Name Match (Website/GBP) Mismatch
Address Match (Website/GBP) Mismatch
Phone Match (Website/GBP) Mismatch
Schema.org Markup Missing
  • Your business name on your website doesn't match your GBP listing ('Foothills Trail, East Puyallup Trailhead'). Consistent NAP (Name, Address, Phone) is critical for local SEO.
  • Only 0/3 NAP fields match between your website and GBP. Ensure your Name, Address, and Phone are identical everywhere.
  • Add LocalBusiness Schema.org markup to your website. This helps Google connect your web presence to your GBP listing and improves local ranking signals.
Engaged Attributes 5 of 7 relevant
Active Attributes Accessibility Options, Parking Options, Dog Friendly, Good for Children
Indicated As Not Offered Payment Options
Accessibility Features Present
  • You're engaged on 5 of 7 attributes relevant to your business type. Setting the remaining 2 attributes gives Google a fuller picture: Restroom, Good for Groups.

Go Further with GBPcentral

Available with GBPcentral
Review Management Tools
Your review score is strong. GBPcentral helps you maintain it with response tracking and review alerts so nothing slips through the cracks.
Available with GBPcentral
Post Scheduling & Automation
Keep your profile active with scheduled posts. Regular posting signals an active business to Google and keeps your listing top-of-mind for customers.
Most relevant for you Improve This Score
Performance Analytics
Your website presence scored 55/100. GBPcentral tracks how customers find you and shows which improvements drive the most traffic.
Available with GBPcentral
Multi-Location Management
Manage multiple Google Business Profiles from one dashboard. Bulk posting, consistent branding, and unified analytics across all locations.

Talk to a GBP Specialist

Want to go beyond the basics? Our team can review your audit results and identify advanced optimization opportunities specific to your industry.

Book a Free Consultation

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This audit was generated on Jun 21, 2026. Google may hold newer data for this business now.

About this report

Data source
Provided by Google
Generated
Jun 21, 2026 12:04 PM
Scoring engine
GBPcentral 4.0 How scores work

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