Foothills Trail, East Puyallup Trailhead
Industry median 82 Top 10% start at 91 5 points below median
How your score is calculatedQuick Wins (Do These First)
Fix these and your score lifts to 86
This is what the fixes above are worth, added up. Each one carries the exact number of points it is currently costing you, weighted the same way the audit weights every category.
Aim for 90 or higher to earn the Excellence Award
GBPcentral issues a Gold Excellence Award to businesses scoring 90 or higher on this audit and meeting the full published criteria for their business category. Businesses scoring 95 or higher and meeting the stricter Platinum criteria may earn the Platinum tier. Work through the Critical Issues and Quick Wins above to raise your score.
Critical Issues
Nothing critical. This profile clears the essentials, so you can skip straight to the quick wins below.
Category Scores
- Add your phone number. A visible phone number lets customers contact you directly from search results and improves local visibility.
- You have 1 additional category. Consider adding 2 more to appear in more search results.
- Google's public data reports at most 10 photos, so we cannot see your full library. Listings in Parks & Outdoors typically carry 10 to 25 photos. Keep adding current photos across your exterior, interior, team, and what you sell.
- Good review count (280). Keep building momentum. Even 1 new review per week adds up fast.
- Implement a review request strategy. Send follow-up emails or texts after each job or visit with a direct link to your Google review page.
Based on the up-to-five reviews Google returns for the listing, sorted by Google's relevance algorithm rather than by date. Themes and sentiment reflect that sample, not your full review history.
- Reviews in your Google sample highlight "love", "clean". Emphasize these strengths in your marketing.
- Set special hours for upcoming holidays or documented exceptions to your normal schedule. This is a visible signal to Google that you actively manage your listing.
- Your business name on your website doesn't match your GBP listing ('Foothills Trail, East Puyallup Trailhead'). Consistent NAP (Name, Address, Phone) is critical for local SEO.
- Only 0/3 NAP fields match between your website and GBP. Ensure your Name, Address, and Phone are identical everywhere.
- Add LocalBusiness Schema.org markup to your website. This helps Google connect your web presence to your GBP listing and improves local ranking signals.
- You're engaged on 5 of 7 attributes relevant to your business type. Setting the remaining 2 attributes gives Google a fuller picture: Restroom, Good for Groups.
Go Further with GBPcentral
You Are Close. Close the Gap.
Your Website & Online Presence scored 55/100 and is pulling your overall score down. GBPcentral gives you the tools to fix it.
Get Started Free7-day free trial on the Starter plan.
Talk to a GBP Specialist
Want to go beyond the basics? Our team can review your audit results and identify advanced optimization opportunities specific to your industry.
Book a Free ConsultationThis audit was generated on Jun 21, 2026. Google may hold newer data for this business now.
About this report
- Data source
- Provided by Google
- Generated
- Jun 21, 2026 12:04 PM
- Scoring engine
- GBPcentral 4.0 How scores work
Represent this business? You can ask for it to be excluded from search engine promotion and award consideration.
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