Dulce de Leche Cake Shop
Industry median 78 Top 10% start at 91 7 points above median
How this score is calculated85/100 puts this business ahead of most local businesses. Share this report on social or with the team behind it so customers see the work.
What This Means
Dulce de Leche Cake Shop scores 85 of 100, a A- grade, which the scale reads as very good. That is above the current median of 78 across audits run with this tool.
The strongest areas are Photos & Visual Content at 100 of 100 and Review Rating at 100 of 100.
The weakest area is Attributes & Services at 50 of 100, which makes it the natural place to focus first.
Resolving the 3 quick wins below is worth 4 points on this scale, which would move the score to 89 of 100 and a A- grade.
Quick Wins (The Fastest Fixes)
Implement a review request strategy. Send follow-up emails or texts after each job or visit using the listing's Google review link: https://www.google.com/maps/place//data=!4m3!3m2!1s0x89e832853473f559:0x1daa32d77cf92bef!12e1?g_mp=CiVnb29nbGUubWFwcy5wbGFjZXMudjEuUGxhY2VzLkdldFBsYWNlEAIYBCAA
The website loads securely over HTTPS, but the website field on the Google Business Profile still points at the http:// address. Update it to the https:// address so customers and Google are sent straight to the secure version.
This profile engages 5 of 20 attributes relevant to the business type. Setting the remaining 15 attributes gives Google a fuller picture: Parking Options, Dine-in, Curbside Pickup, Reservations, Breakfast.
These fixes lift the score to 89
This is what the fixes above are worth, added up. Each one carries the exact number of points it is currently costing this profile, weighted the same way the audit weights every category.
This business is 5 points away from the Gold Excellence Award
The GBPcentral Gold Excellence Award is awarded to businesses scoring 90 or higher on this audit and meeting the full published criteria for their category. Businesses scoring 95 or higher and meeting the stricter Platinum criteria may earn the Platinum tier. The Quick Wins above are the fastest route to closing the gap.
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Watching this profile
Critical Issues
Nothing critical. This profile clears the essentials. The category breakdown below shows where the remaining points are.
Google Policy Check
Google's Business Profile guidelines ask for the real-world business name in the name field, with services, locations, and marketing wording kept in the fields built for them. This matters because Google can suspend listings over name issues, and a suspension would take everything this report measures offline with it. This check reads the name as Google currently publishes it and does not affect the score above.
Category Scores
- Business Name
- Present
- Address
- Complete
- Phone Number
- Present
- Website
- Present
- Business Hours
- Set
- Business Status
- Operational
- Editorial Summary
- Not Available
- Primary Category
- Set
- Additional Categories
- Good
- Category Specificity
- Mixed
- Photos Detected
- 10+
- Status
- Excellent
- Industry Benchmark
- 10-20 typical for Restaurants & Food
- Note
- Google reports at most 10 photo references for a listing. A listing showing 10 may hold many more, so this category is scored within that limit and does not distinguish between them.
What to do
- Google's public data reports at most 10 photos, so we cannot see the full library. Listings in Restaurants & Food typically carry 10 to 20 photos. Keep adding current photos across the exterior, interior, team, and what the business sells.
- Review Count
- 159
- Status
- Good
- Industry Benchmark
- 20-100 average for Restaurants & Food
What to do
- Good review count (159). Keep building momentum. Even 1 new review per week adds up fast.
- Implement a review request strategy. Send follow-up emails or texts after each job or visit using the listing's Google review link: https://www.google.com/maps/place//data=!4m3!3m2!1s0x89e832853473f559:0x1daa32d77cf92bef!12e1?g_mp=CiVnb29nbGUubWFwcy5wbGFjZXMudjEuUGxhY2VzLkdldFBsYWNlEAIYBCAA
- Average Rating
- 4.8
- Based On
- 159 reviews
- Status
- Excellent
- Reviews in Google Sample
- 5 of 159 total
- Google's Review Summary
- People say this bakery creates beautiful custom cakes that often exceed expectations, perfectly matching inspiration pictures and offering delicious flavors like tres leches and chocolate peanut butter mousse. They also highlight the wide variety of fresh pastries, breads, and snacks available. Guests mention the staff are friendly, professional, and accommodating, providing excellent service even for last-minute orders. (Summarized with Gemini)
- Detailed Reviews in Sample (50+ words)
- 4
- Themes in Sample (Positive)
- professional, amazing, best
- Themes in Sample (Negative)
- awesome, friendly
Based on the up-to-five reviews Google returns for the listing, sorted by Google's relevance algorithm rather than by date. Themes and sentiment reflect that sample, not the full review history.
What to do
- Reviews in the Google sample highlight "professional", "amazing", "best". Emphasize these strengths in the marketing.
- Reviews in the Google sample mention "awesome", "friendly". Address these issues operationally to improve the rating.
- Hours Published
- Yes
- Coverage
- Complete
- Secondary Hours
- Not Set
- Active Management
- Standard
What to do
- Set special hours for upcoming holidays or documented exceptions to the normal schedule. This is a visible signal to Google that the listing is actively managed.
- Website URL
- http://www.dulcedelechecakeshopny.com/
- Reachable
- Yes
- SSL (HTTPS)
- Secure
- Profile Website URL
- Insecure Scheme
- Server Response Time
- 83 ms
- Note
- Measured as time to first byte. Full page load including images, fonts, and scripts will be slower.
- Mobile Responsive
- Yes
- Name Match (Website/GBP)
- Match
- Address Match (Website/GBP)
- Match
- Phone Match (Website/GBP)
- Match
- Schema.org Markup
- Missing
What to do
- The website loads securely over HTTPS, but the website field on the Google Business Profile still points at the http:// address. Update it to the https:// address so customers and Google are sent straight to the secure version.
- Add LocalBusiness Schema.org markup to the website. This helps Google connect the web presence to the GBP listing and improves local ranking signals.
- Engaged Attributes
- 5 of 20 relevant
- Active Attributes
- Accessibility Options, Payment Options, Delivery, Takeout, Good for Children
- Accessibility Features
- Present
What to do
- This profile engages 5 of 20 attributes relevant to the business type. Setting the remaining 15 attributes gives Google a fuller picture: Parking Options, Dine-in, Curbside Pickup, Reservations, Breakfast.
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Local Competitor Benchmark
How this profile compares with nearby businesses found for “Cake shop” at the time of this audit.
| Business | Rating | Reviews | Review volume compared |
|---|---|---|---|
| Dulce de Leche Cake Shop This business | 4.8 | 159 | |
| Manhattan Sweets Boutique Bakery | 4.7 | 314 | |
| The Dirty Cheesecake AKA Made by Lilis | 4.7 | 822 | |
| Campbell's Bakery | 4.3 | 1,215 | |
| Coyle's Homemade Ice Cream | 4.7 | 3 | |
| The Ultimate Bakery (A&G) | 4.4 | 361 |
Key takeaways
- Local competitors average 543 reviews at a 4.56 star rating.
- The most-reviewed competitor has 1215 reviews; this profile has 159 (a gap of 1056).
Competitor data comes from public Google results for the category search above, captured when this audit ran. It does not affect the audit score.
Local Visibility Map
See where this business actually ranks in Google local results at 9 points around its location, using its own category as the search. One click, about half a minute.
This audit was generated on Aug 2, 2026. Google may hold newer data for this business now.
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- Data source
- Provided by Google
- Generated
- Aug 2, 2026 8:15 AM
- Scoring engine
- GBPcentral 4.2 How scores work
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