SkinSpirit New York - UES

160 E 89th St, New York, NY 10128, USA Spa
Visit website +1 212-838-4800 View on Google Maps
Very Good
A-

Industry median 82 Top 10% start at 91 7 points above median

How your score is calculated
Score worth sharing

89/100 puts you ahead of most local businesses. Share this report with your team or on social so customers see the work you put in.

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Quick Wins (Do These First)

Your business name on your website doesn't match your GBP...
Website & Online Presence
High Impact About 15 minutes
Only 1/3 NAP fields match between your website and GBP
Website & Online Presence
High Impact About 15 minutes
Set special hours for upcoming holidays or documented exc...
Business Hours Optimization
Medium Impact About 15 minutes
What's Possible

Fix these and your score lifts to 93

This is what the fixes above are worth, added up. Each one carries the exact number of points it is currently costing you, weighted the same way the audit weights every category.

Where you are now 89
After these 3 wins 93
+4 points Based on what each fix is worth in the audit. Your live score also moves with your reviews and your website.

This audit qualified for the Gold Excellence Award

It's now under review. The GBPcentral Gold Excellence Award recognizes Google Business Profiles that meet our published criteria for their category. Qualifying audits are entered automatically, so there's nothing you need to do. Once our team approves it, your certificate is published to the public registry.

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Program methodology

Critical Issues

Nothing critical. This profile clears the essentials, so you can skip straight to the quick wins below.

Category Scores

Business Name Present
Address Complete
Phone Number Present
Website Present
Business Hours Set
Business Status Operational
Editorial Summary Not Available
Primary Category Set
Additional Categories Good
Category Specificity Mixed
Photos Detected 10+
Status Excellent
Industry Benchmark 5-10 typical for Medical & Wellness Specialties
Note Google reports at most 10 photo references for a listing. A listing showing 10 may hold many more, so this category is scored within that limit and does not distinguish between them.
Review Count 308
Status Excellent
Industry Benchmark 10-40 average for Medical & Wellness Specialties
Average Rating 4.9
Based On 308 reviews
Status Excellent
Reviews in Google Sample 5 of 308 total
Detailed Reviews in Sample (50+ words) 5
Themes in Sample (Positive) amazing, professional, helpful
Themes in Sample (Negative) quick

Based on the up-to-five reviews Google returns for the listing, sorted by Google's relevance algorithm rather than by date. Themes and sentiment reflect that sample, not your full review history.

  • Reviews in your Google sample highlight "amazing", "professional", "helpful". Emphasize these strengths in your marketing.
  • Reviews in your Google sample mention "quick". Address these issues operationally to improve your rating.
Hours Published Yes
Coverage Complete
Secondary Hours Not Set
Active Management Standard
  • Set special hours for upcoming holidays or documented exceptions to your normal schedule. This is a visible signal to Google that you actively manage your listing.
Website URL https://www.skinspirit.com/locations/nyc-east89/
Reachable Yes
SSL (HTTPS) Secure
Server Response Time 82 ms
Note Measured as time to first byte. Full page load including images, fonts, and scripts will be slower.
Mobile Responsive No
Name Match (Website/GBP) Mismatch
Address Match (Website/GBP) Mismatch
Phone Match (Website/GBP) Match
Schema.org Markup Missing
  • Your website doesn't appear to be mobile-responsive. The majority of local searches happen on mobile devices, and Google prioritizes mobile-friendly sites.
  • Your business name on your website doesn't match your GBP listing ('SkinSpirit New York - UES'). Consistent NAP (Name, Address, Phone) is critical for local SEO.
  • Only 1/3 NAP fields match between your website and GBP. Ensure your Name, Address, and Phone are identical everywhere.
  • Add LocalBusiness Schema.org markup to your website. This helps Google connect your web presence to your GBP listing and improves local ranking signals.
Engaged Attributes 4 of 5 relevant
Active Attributes Accessibility Options, Payment Options, Restroom
Indicated As Not Offered Good for Children
Accessibility Features Present
  • You're engaged on 4 of 5 attributes relevant to your business type. Setting the remaining 1 attribute gives Google a fuller picture: Parking Options.

Go Further with GBPcentral

Available with GBPcentral
Review Management Tools
Your review score is strong. GBPcentral helps you maintain it with response tracking and review alerts so nothing slips through the cracks.
Available with GBPcentral
Post Scheduling & Automation
Keep your profile active with scheduled posts. Regular posting signals an active business to Google and keeps your listing top-of-mind for customers.
Most relevant for you Improve This Score
Performance Analytics
Your website presence scored 52/100. GBPcentral tracks how customers find you and shows which improvements drive the most traffic.
Available with GBPcentral
Multi-Location Management
Manage multiple Google Business Profiles from one dashboard. Bulk posting, consistent branding, and unified analytics across all locations.

Talk to a GBP Specialist

Want to go beyond the basics? Our team can review your audit results and identify advanced optimization opportunities specific to your industry.

Book a Free Consultation

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This audit was generated on May 21, 2026. Google may hold newer data for this business now.

About this report

Data source
Provided by Google
Generated
May 21, 2026 4:17 AM
Scoring engine
GBPcentral 4.0 How scores work

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