Enzo Restaurant + Pizzeria

5 Elm St, Morristown, NJ 07960, USA Italian Restaurant
Visit website +1 973-993-6363 View on Google Maps
Excellent
A

Industry median 82 Top 10% start at 91 9 points above median

How your score is calculated
Score worth sharing

91/100 puts you ahead of most local businesses. Share this report with your team or on social so customers see the work you put in.

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Quick Wins (Do These First)

Your business name on your website doesn't match your GBP...
Website & Online Presence
High Impact About 15 minutes
Only 2/3 NAP fields match between your website and GBP
Website & Online Presence
High Impact About 15 minutes
Your website does not use HTTPS
Website & Online Presence
High Impact About 45 minutes
What's Possible

Fix these and your score lifts to 96

This is what the fixes above are worth, added up. Each one carries the exact number of points it is currently costing you, weighted the same way the audit weights every category.

Where you are now 91
After these 3 wins 96
+5 points Based on what each fix is worth in the audit. Your live score also moves with your reviews and your website.

This audit qualified for the Gold Excellence Award

It's now under review. The GBPcentral Gold Excellence Award recognizes Google Business Profiles that meet our published criteria for their category. Qualifying audits are entered automatically, so there's nothing you need to do. Once our team approves it, your certificate is published to the public registry.

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Program methodology

Critical Issues

Nothing critical. This profile clears the essentials, so you can skip straight to the quick wins below.

Category Scores

Business Name Present
Address Complete
Phone Number Present
Website Present
Business Hours Set
Business Status Operational
Editorial Summary Not Available
Primary Category Set
Additional Categories Good
Category Specificity Mixed
Photos Detected 10+
Status Excellent
Industry Benchmark 10-20 typical for Restaurants & Food
Note Google reports at most 10 photo references for a listing. A listing showing 10 may hold many more, so this category is scored within that limit and does not distinguish between them.
  • Google's public data reports at most 10 photos, so we cannot see your full library. Listings in Restaurants & Food typically carry 10 to 20 photos. Keep adding current photos across your exterior, interior, team, and what you sell.
Review Count 908
Status Excellent
Industry Benchmark 20-100 average for Restaurants & Food
Average Rating 4.8
Based On 908 reviews
Status Excellent
Reviews in Google Sample 5 of 908 total
Detailed Reviews in Sample (50+ words) 5
Themes in Sample (Positive) perfect, highly recommend, wonderful

Based on the up-to-five reviews Google returns for the listing, sorted by Google's relevance algorithm rather than by date. Themes and sentiment reflect that sample, not your full review history.

  • Reviews in your Google sample highlight "perfect", "highly recommend", "wonderful". Emphasize these strengths in your marketing.
Hours Published Yes
Coverage Complete
Secondary Hours Not Set
Active Management Standard
  • Set special hours for upcoming holidays or documented exceptions to your normal schedule. This is a visible signal to Google that you actively manage your listing.
Website URL http://eatatenzos.com/
Reachable Yes
SSL (HTTPS) Missing
Server Response Time 519 ms
Note Measured as time to first byte. Full page load including images, fonts, and scripts will be slower.
Mobile Responsive Yes
Name Match (Website/GBP) Mismatch
Address Match (Website/GBP) Match
Phone Match (Website/GBP) Match
Schema.org Markup Present
Schema Detail Partial
  • Your website does not use HTTPS. This is a critical trust signal for both Google and customers. Get an SSL certificate.
  • Your business name on your website doesn't match your GBP listing ('Enzo Restaurant + Pizzeria'). Consistent NAP (Name, Address, Phone) is critical for local SEO.
  • Only 2/3 NAP fields match between your website and GBP. Ensure your Name, Address, and Phone are identical everywhere.
  • Your Schema.org markup is present but missing key details (address and telephone). Add a complete address and telephone property so search engines can reconcile the structured data with your GBP listing.
Engaged Attributes 18 of 20 relevant
Active Attributes Accessibility Options, Parking Options, Payment Options, Delivery, Dine-in, Takeout, Reservations, Lunch
Indicated As Not Offered Curbside Pickup, Outdoor Seating, Live Music
Accessibility Features Present
  • You're engaged on 18 of 20 attributes relevant to your business type. Setting the remaining 2 attributes gives Google a fuller picture: Breakfast, Children's Menu.

Go Further with GBPcentral

Available with GBPcentral
Review Management Tools
Your review score is strong. GBPcentral helps you maintain it with response tracking and review alerts so nothing slips through the cracks.
Available with GBPcentral
Post Scheduling & Automation
Keep your profile active with scheduled posts. Regular posting signals an active business to Google and keeps your listing top-of-mind for customers.
Most relevant for you Improve This Score
Performance Analytics
Your website presence scored 60/100. GBPcentral tracks how customers find you and shows which improvements drive the most traffic.
Available with GBPcentral
Multi-Location Management
Manage multiple Google Business Profiles from one dashboard. Bulk posting, consistent branding, and unified analytics across all locations.

Talk to a GBP Specialist

Want to go beyond the basics? Our team can review your audit results and identify advanced optimization opportunities specific to your industry.

Book a Free Consultation

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This audit was generated on Jun 18, 2026. Google may hold newer data for this business now.

About this report

Data source
Provided by Google
Generated
Jun 18, 2026 5:03 PM
Scoring engine
GBPcentral 4.0 How scores work

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