Compass Minerals Sporting Fields

1500 N 90th St, Kansas City, KS 66112, USA Sports Complex
Visit website +1 316-293-6769 View on Google Maps
Above Average
B

Industry median 82 Top 10% start at 91 6 points below median

How your score is calculated
Audit Another Embed Badge

Quick Wins (Do These First)

Set your business hours
Profile Completeness
High Impact About 15 minutes
You have 1 additional category
Category Optimization
High Impact About 15 minutes
Only 2/3 NAP fields match between your website and GBP
Website & Online Presence
High Impact About 15 minutes
What's Possible

Fix these and your score lifts to 85

This is what the fixes above are worth, added up. Each one carries the exact number of points it is currently costing you, weighted the same way the audit weights every category.

Where you are now 76
After these 3 wins 85
+9 points Based on what each fix is worth in the audit. Your live score also moves with your reviews and your website.

Aim for 90 or higher to earn the Excellence Award

GBPcentral issues a Gold Excellence Award to businesses scoring 90 or higher on this audit and meeting the full published criteria for their business category. Businesses scoring 95 or higher and meeting the stricter Platinum criteria may earn the Platinum tier. Work through the Critical Issues and Quick Wins above to raise your score.

Program methodology Certified businesses

Critical Issues

Category Scores

Business Name Present
Address Complete
Phone Number Present
Website Present
Business Hours Missing
Business Status Operational
Editorial Summary Not Available
  • Set your business hours. Incomplete hours reduce trust and may cause you to lose customers.
Primary Category Set
Additional Categories Partial
Category Specificity Specific
  • You have 1 additional category. Consider adding 2 more to appear in more search results.
Photos Detected 10+
Status Excellent
Industry Benchmark 10-20 typical for Fitness & Sports
Note Google reports at most 10 photo references for a listing. A listing showing 10 may hold many more, so this category is scored within that limit and does not distinguish between them.
  • Google's public data reports at most 10 photos, so we cannot see your full library. Listings in Fitness & Sports typically carry 10 to 20 photos. Keep adding current photos across your exterior, interior, team, and what you sell.
Review Count 902
Status Excellent
Industry Benchmark 15-60 average for Fitness & Sports
Average Rating 4.5
Based On 902 reviews
Status Very Good
  • Your rating of 4.5 is solid. Focus on delivering consistently great experiences to push above 4.5.
Reviews in Google Sample 5 of 902 total
Detailed Reviews in Sample (50+ words) 4
Themes in Sample (Positive) great, best, fantastic
Themes in Sample (Negative) bad

Based on the up-to-five reviews Google returns for the listing, sorted by Google's relevance algorithm rather than by date. Themes and sentiment reflect that sample, not your full review history.

  • Reviews in your Google sample highlight "great", "best", "fantastic". Emphasize these strengths in your marketing.
  • Reviews in your Google sample mention "bad". Address these issues operationally to improve your rating.
Regular Hours Missing
  • Set your business hours for all 7 days. Even if closed, mark as "Closed" rather than leaving blank.
  • Businesses without hours lose visibility in "open now" searches, which make up a significant portion of local queries.
Website URL https://sportingathletics.com/compass-minerals-sporting-fields/
Reachable Yes
SSL (HTTPS) Invalid Cert
Server Response Time 1.2 s
Note Measured as time to first byte. Full page load including images, fonts, and scripts will be slower.
Mobile Responsive Yes
Name Match (Website/GBP) Match
Address Match (Website/GBP) Match
Phone Match (Website/GBP) Mismatch
Schema.org Markup Present
Schema Detail Partial
  • Your website uses HTTPS but the SSL certificate is invalid (expired, self-signed, wrong hostname, or a broken chain of trust). Browsers will show a security warning. Renew or correct the certificate.
  • Your server's response time is 1.2 s. Aim for under 1 second for the best ranking and user experience. Common causes are slow database queries, missing caching, and a distant data center.
  • Only 2/3 NAP fields match between your website and GBP. Ensure your Name, Address, and Phone are identical everywhere.
  • Your Schema.org markup is present but missing key details (address and telephone). Add a complete address and telephone property so search engines can reconcile the structured data with your GBP listing.
Engaged Attributes 3 of 6 relevant
Active Attributes Accessibility Options, Parking Options, Payment Options
Accessibility Features Present
  • You're engaged on 3 of 6 attributes relevant to your business type. Setting the remaining 3 attributes gives Google a fuller picture: Restroom, Good for Children, Good for Groups.

Go Further with GBPcentral

Available with GBPcentral
Review Management Tools
Your review score is strong. GBPcentral helps you maintain it with response tracking and review alerts so nothing slips through the cracks.
Available with GBPcentral
Post Scheduling & Automation
Keep your profile active with scheduled posts. Regular posting signals an active business to Google and keeps your listing top-of-mind for customers.
Most relevant for you Improve This Score
Performance Analytics
Your website presence scored 61/100. GBPcentral tracks how customers find you and shows which improvements drive the most traffic.
Available with GBPcentral
Multi-Location Management
Manage multiple Google Business Profiles from one dashboard. Bulk posting, consistent branding, and unified analytics across all locations.

Talk to a GBP Specialist

Want to go beyond the basics? Our team can review your audit results and identify advanced optimization opportunities specific to your industry.

Book a Free Consultation

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This audit was generated on Apr 21, 2026. Google may hold newer data for this business now.

About this report

Data source
Provided by Google
Generated
Apr 21, 2026 2:36 PM
Scoring engine
GBPcentral 4.0 How scores work

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