The Maids in North Shore

607 North Ave #11, Wakefield, MA 01880, USA Services
Visit website +1 978-276-1276 View on Google Maps
Good
B+

Industry median 82 Top 10% start at 91 2 points below median

How your score is calculated
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Quick Wins (Do These First)

Your primary category 'Services' is quite generic
Category Optimization
High Impact About 15 minutes
Add secondary categories to appear in more search results
Category Optimization
High Impact About 15 minutes
Use more specific categories instead of generic ones
Category Optimization
High Impact About 15 minutes
What's Possible

Fix these and your score lifts to 90

This is what the fixes above are worth, added up. Each one carries the exact number of points it is currently costing you, weighted the same way the audit weights every category.

Where you are now 80
After these 3 wins 90
+10 points Based on what each fix is worth in the audit. Your live score also moves with your reviews and your website.

You are 10 points away from the Gold Excellence Award

The GBPcentral Gold Excellence Award is awarded to businesses scoring 90 or higher on this audit and meeting the full published criteria for their category. Businesses scoring 95 or higher and meeting the stricter Platinum criteria may earn the Platinum tier. The Quick Wins above are the fastest route to closing the gap.

Notify me when this profile scores 90 or higher

If a future audit of this profile crosses the Gold threshold, you will get one email so you can apply.

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Watching this profile

You will get one email at that address if a future audit of this profile reaches a qualifying score.

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Critical Issues

Nothing critical. This profile clears the essentials, so you can skip straight to the quick wins below.

Category Scores

Business Name Present
Address Complete
Phone Number Present
Website Present
Business Hours Set
Business Status Operational
Editorial Summary Not Available
Primary Category Set
Additional Categories None
Category Specificity Generic
  • Your primary category 'Services' is quite generic. Consider a more specific category that better describes your business to rank for more relevant searches.
  • Add secondary categories to appear in more search results. Aim for at least 3 relevant categories.
  • Use more specific categories instead of generic ones. For example, "Italian Restaurant" ranks better than just "Restaurant".
Photos Detected 10+
Status Excellent
Industry Benchmark 8-15 typical for General Business
Category Note We do not have photo benchmarks for this business type yet, so this compares against general averages.
Note Google reports at most 10 photo references for a listing. A listing showing 10 may hold many more, so this category is scored within that limit and does not distinguish between them.
  • Google's public data reports at most 10 photos, so we cannot see your full library. Listings in General Business typically carry 8 to 15 photos. Keep adding current photos across your exterior, interior, team, and what you sell.
Review Count 176
Status Excellent
Industry Benchmark 10-50 average for General Business
Note We don't have category-specific benchmarks for this business type yet — comparing against general averages.
Average Rating 4.9
Based On 176 reviews
Status Excellent
Reviews in Google Sample 5 of 176 total
Detailed Reviews in Sample (50+ words) 3
Themes in Sample (Positive) wonderful, clean, love

Based on the up-to-five reviews Google returns for the listing, sorted by Google's relevance algorithm rather than by date. Themes and sentiment reflect that sample, not your full review history.

  • Reviews in your Google sample highlight "wonderful", "clean", "love". Emphasize these strengths in your marketing.
Hours Published Yes
Coverage Complete
Secondary Hours Not Set
Active Management Standard
  • Set special hours for upcoming holidays or documented exceptions to your normal schedule. This is a visible signal to Google that you actively manage your listing.
Website URL http://www.themaidsma.com/
Reachable Yes
SSL (HTTPS) Missing
Server Response Time 86 ms
Note Measured as time to first byte. Full page load including images, fonts, and scripts will be slower.
Mobile Responsive No
Name Match (Website/GBP) Mismatch
Address Match (Website/GBP) Match
Phone Match (Website/GBP) Match
Schema.org Markup Present
Schema Matches GBP Match
  • Your website does not use HTTPS. This is a critical trust signal for both Google and customers. Get an SSL certificate.
  • Your website doesn't appear to be mobile-responsive. The majority of local searches happen on mobile devices, and Google prioritizes mobile-friendly sites.
  • Your business name on your website doesn't match your GBP listing ('The Maids in North Shore'). Consistent NAP (Name, Address, Phone) is critical for local SEO.
  • Only 2/3 NAP fields match between your website and GBP. Ensure your Name, Address, and Phone are identical everywhere.
Engaged Attributes 1 of 3 relevant
Active Attributes Accessibility Options
Accessibility Features Present
  • You're engaged on 1 of 3 attributes relevant to your business type. Setting the remaining 2 attributes gives Google a fuller picture: Parking Options, Payment Options.

Go Further with GBPcentral

Available with GBPcentral
Review Management Tools
Your review score is strong. GBPcentral helps you maintain it with response tracking and review alerts so nothing slips through the cracks.
Available with GBPcentral
Post Scheduling & Automation
Keep your profile active with scheduled posts. Regular posting signals an active business to Google and keeps your listing top-of-mind for customers.
Improve This Score
Performance Analytics
Your website presence scored 68/100. GBPcentral tracks how customers find you and shows which improvements drive the most traffic.
Most relevant for you Improve This Score
Multi-Location Management
Your category optimization scored 40/100. GBPcentral makes it easy to keep categories, attributes, and business details accurate across every location.

Talk to a GBP Specialist

Want to go beyond the basics? Our team can review your audit results and identify advanced optimization opportunities specific to your industry.

Book a Free Consultation

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This audit was generated on Jul 16, 2026. Google may hold newer data for this business now.

About this report

Data source
Provided by Google
Generated
Jul 16, 2026 5:23 PM
Scoring engine
GBPcentral 4.0 How scores work

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