NAC Jewellers - Mylapore
Industry median 77 Top 10% start at 91 8 points above median
How this score is calculatedCreate a free account to save your audits. See what an account adds
85/100 puts this business ahead of most local businesses. Share this report on social or with the team behind it so customers see the work.
What This Means
NAC Jewellers - Mylapore scores 85 of 100, a A- grade, which the scale reads as very good. That is above the current median of 77 across audits run with this tool.
The strongest areas are Photos & Visual Content at 100 of 100 and Review Volume at 100 of 100.
The weakest area is Website & Online Presence at 59 of 100, which makes it the natural place to focus first.
Resolving the 3 quick wins below is worth 6 points on this scale, which would move the score to 91 of 100 and a A grade.
Quick Wins (The Fastest Fixes)
The listing has 2 additional categories. Consider adding 1 more to appear in more search results.
Use more specific categories instead of generic ones. For example, "Italian Restaurant" ranks better than just "Restaurant".
Only 1/3 NAP fields match between the website and GBP. Ensure the Name, Address, and Phone are identical everywhere.
These fixes lift the score to 91
This is what the fixes above are worth, added up. Each one carries the exact number of points it is currently costing this profile, weighted the same way the audit weights every category.
This business is 5 points away from the Gold Excellence Award
The GBPcentral Gold Excellence Award is awarded to businesses scoring 90 or higher on this audit and meeting the full published criteria for their category. Businesses scoring 95 or higher and meeting the stricter Platinum criteria may earn the Platinum tier. The Quick Wins above are the fastest route to closing the gap.
Notify me when this profile scores 90 or higher
If a future audit of this profile crosses the Gold threshold, we will send one email to that address.
We only use this address for the notification above. Unsubscribe any time.
Watching this profile
Critical Issues
Nothing critical. This profile clears the essentials. The category breakdown below shows where the remaining points are.
Google Policy Check
Google's Business Profile guidelines ask for the real-world business name in the name field, with services, locations, and marketing wording kept in the fields built for them. This matters because Google can suspend listings over name issues, and a suspension would take everything this report measures offline with it. This check reads the name as Google currently publishes it and does not affect the score above.
This check is automated and conservative, and only Google can rule on a name with authority. If the wording above is the business's consistently used real-world name on signage and branding, it may comply as written.
Category Scores
- Business Name
- Present
- Address
- Complete
- Phone Number
- Present
- Website
- Present
- Business Hours
- Set
- Business Status
- Operational
- Editorial Summary
- Not Available
- Primary Category
- Set
- Additional Categories
- Partial
- Category Specificity
- Generic
What to do
- The listing has 2 additional categories. Consider adding 1 more to appear in more search results.
- Use more specific categories instead of generic ones. For example, "Italian Restaurant" ranks better than just "Restaurant".
- Photos Detected
- 10+
- Status
- Excellent
- Industry Benchmark
- 10-15 typical for Retail
- Note
- Google reports at most 10 photo references for a listing. A listing showing 10 may hold many more, so this category is scored within that limit and does not distinguish between them.
What to do
- Google's public data reports at most 10 photos, so we cannot see the full library. Listings in Retail typically carry 10 to 15 photos. Keep adding current photos across the exterior, interior, team, and what the business sells.
- Review Count
- 4104
- Status
- Excellent
- Industry Benchmark
- 10-50 average for Retail
- Average Rating
- 4.6
- Based On
- 4104 reviews
- Status
- Excellent
- Reviews in Google Sample
- 5 of 4104 total
- Google's Review Summary
- People say this jewelry store offers a wide variety of collections, including gold, silver, and diamond items, with many unique and elegant designs. They also highlight the excellent customer service, noting that staff are consistently polite, patient, and helpful in guiding purchases. Visitors appreciate the comfortable shopping experience and the staff's detailed explanations of products and schemes. (Summarized with Gemini)
- Detailed Reviews in Sample (50+ words)
- 3
- Themes in Sample (Positive)
- wonderful, outstanding, highly recommend
Based on the up-to-five reviews Google returns for the listing, sorted by Google's relevance algorithm rather than by date. Themes and sentiment reflect that sample, not the full review history.
What to do
- Reviews in the Google sample highlight "wonderful", "outstanding", "highly recommend". Emphasize these strengths in the marketing.
- Hours Published
- Yes
- Coverage
- Complete
- Secondary Hours
- Not Set
- Holiday Hours
- Not Visible
- Note
- Google's public data shows holiday hours only for the seven days after the audit, so they are reported here when visible and not scored.
- Website URL
- http://www.nacjewellers.com/
- Reachable
- Yes
- SSL (HTTPS)
- Secure
- Profile Website URL
- Insecure Scheme
- Server Response Time
- 921 ms
- Note
- Measured as time to first byte. Full page load including images, fonts, and scripts will be slower.
- Mobile Responsive
- Yes
- Name Match (Website/GBP)
- Match
- Address Match (Website/GBP)
- Mismatch
- Phone Match (Website/GBP)
- Mismatch
- Schema.org Markup
- Missing
What to do
- The website loads securely over HTTPS, but the website field on the Google Business Profile still points at the http:// address. Update it to the https:// address so customers and Google are sent straight to the secure version.
- Only 1/3 NAP fields match between the website and GBP. Ensure the Name, Address, and Phone are identical everywhere.
- Add LocalBusiness Schema.org markup to the website. This helps Google connect the web presence to the GBP listing and improves local ranking signals.
- Engaged Attributes
- 3 of 6 relevant
- Active Attributes
- Parking Options, Payment Options, Delivery
What to do
- This profile engages 3 of 6 attributes relevant to the business type. Setting the remaining 3 attributes gives Google a fuller picture: Accessibility Options, Curbside Pickup, Restroom.
- Add accessibility information. Specifying wheelchair-accessible entrance, parking, restroom, or seating helps customers and signals to Google that the listing is well-maintained.
Add this badge to the business website
Local Competitor Benchmark
How this profile compares with nearby businesses found for “Jewelry store” at the time of this audit.
| Business | Rating | Reviews | Review volume compared |
|---|---|---|---|
| NAC Jewellers - Mylapore This business | 4.6 | 4,104 | |
| Matsya Fashion Jewellers | 4.9 | 27 | |
| CaratLane Jewellery Cathedral Road, Chennai | 4.8 | 2,523 | |
| Stylori - Mylapore | 4.9 | 701 | |
| Shree Jewellers | 4.9 | 78 | |
| Sukra Jewellery | 4.3 | 1,413 |
Key takeaways
- Local competitors average 948 reviews at a 4.76 star rating.
- The most-reviewed competitor has 2523 reviews; this profile has 4104 (a gap of 0).
- The highest-rated competitor leads this profile by 0.3 stars.
Competitor data comes from public Google results for the category search above, captured when this audit ran. It does not affect the audit score.
Local Visibility Map
See where this business actually ranks in Google local results at 9 points around its location, using its own category as the search. One click, about half a minute.
This audit was generated on Oct 4, 2026. Google may hold newer data for this business now.
Own or manage this business?
Keep This Profile Strong
A score of 85/100 takes ongoing work to hold. GBPcentral gives you scheduled posts, review monitoring, and performance tracking so the edge never slips.
A free account adds:
- Every audit you run saved to your history.
- Score changes for each business, from one audit to the next.
- PDF download without the email step.
- More audits than a visitor can run.
To add this audit to your history, run it again once you are signed in.
14-day free trial on the Starter plan.
Not your business? Run a free audit of your own.
Go Further with GBPcentral
One platform for the work this report measures: posts, reviews, analytics, and profile health.
Website presence scored 59/100. Track how customers move from this profile to the website and see each fix pay off.
Review alerts, response tracking, and sentiment in one place.
Scheduled posts keep the profile active week after week.
A live score that flags profile gaps as they appear.
Every location managed from one dashboard.
Talk to a GBP Specialist
Want to go beyond the basics? Our team can review these audit results and identify advanced optimization opportunities specific to this business.
Book a Free ConsultationAbout this report
- Data source
- Provided by Google
- Generated
- Oct 4, 2026 5:14 PM
- Scoring engine
- GBPcentral 4.4 How scores work
Represent this business? You can ask for it to be excluded from search engine promotion and award consideration.
Request exclusionDownload the PDF Report
Enter your email and we'll send you a link to download the professional PDF report.
Check Your Inbox
We've sent a download link to . Click the link in the email to download the PDF report.
The link expires in 48 hours. If you don't see the email in your inbox, please check your junk or spam folder.
Share this report
