Miami International Airport
Industry median 77 Top 10% start at 91 3 points below median
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What This Means
Miami International Airport scores 74 of 100, a B- grade, which the scale reads as decent. That is below the current median of 77 across audits run with this tool.
The strongest areas are Photos & Visual Content at 100 of 100 and Review Volume at 100 of 100.
One category needs urgent attention: Business Hours Optimization at 0 of 100. Scores under 30 mark a gap significant enough to hold back the areas that are working.
Resolving the 3 quick wins below is worth 11 points on this scale, which would move the score to 85 of 100 and a A- grade.
Quick Wins (The Fastest Fixes)
Set the business hours. Incomplete hours reduce trust and can cost the listing customers.
Only 1/3 NAP fields match between the website and GBP. Ensure the Name, Address, and Phone are identical everywhere.
Set the business hours for all 7 days. Even if closed, mark as "Closed" rather than leaving blank.
These fixes lift the score to 85
This is what the fixes above are worth, added up. Each one carries the exact number of points it is currently costing this profile, weighted the same way the audit weights every category.
Aim for 90 or higher to earn the Excellence Award
GBPcentral issues a Gold Excellence Award to businesses scoring 90 or higher on this audit and meeting the full published criteria for their business category. Businesses scoring 95 or higher and meeting the stricter Platinum criteria may earn the Platinum tier. Working through this report's Quick Wins and Critical Issues is the fastest route there.
Critical Issues
Google Policy Check
Google's Business Profile guidelines ask for the real-world business name in the name field, with services, locations, and marketing wording kept in the fields built for them. This matters because Google can suspend listings over name issues, and a suspension would take everything this report measures offline with it. This check reads the name as Google currently publishes it and does not affect the score above.
Category Scores
- Business Name
- Present
- Address
- Complete
- Phone Number
- Present
- Website
- Present
- Business Hours
- Missing
- Business Status
- Operational
- Editorial Summary
- Present
What to do
- Set the business hours. Incomplete hours reduce trust and can cost the listing customers.
- Primary Category
- Set
- Additional Categories
- Partial
- Category Specificity
- Specific
What to do
- The listing has 2 additional categories. Consider adding 1 more to appear in more search results.
- Photos Detected
- 10+
- Status
- Excellent
- Industry Benchmark
- 5-10 typical for Transit & Transportation
- Note
- Google reports at most 10 photo references for a listing. A listing showing 10 may hold many more, so this category is scored within that limit and does not distinguish between them.
- Review Count
- 66898
- Status
- Excellent
- Industry Benchmark
- 20-100 average for Transit & Transportation
- Average Rating
- 3.9
- Based On
- 66898 reviews
- Status
- Needs Improvement
What to do
- The rating is 3.9. Higher ratings improve the odds of appearing in local search results. Target 4.3+ to be competitive in the market.
- Reviews in Google Sample
- 5 of 66898 total
- Google's Review Summary
- The airport is praised for its efficient security and customs processes, along with a wide variety of food and shopping options. Other reviews mention the airport can be poorly maintained and the staff can be unhelpful. (Summarized with Gemini)
- Detailed Reviews in Sample (50+ words)
- 4
- Themes in Sample (Positive)
- incredible, efficient, clean
- Themes in Sample (Negative)
- worst, slow, poor
Based on the up-to-five reviews Google returns for the listing, sorted by Google's relevance algorithm rather than by date. Themes and sentiment reflect that sample, not the full review history.
What to do
- Reviews in the Google sample highlight "incredible", "efficient", "clean". Emphasize these strengths in the marketing.
- Reviews in the Google sample mention "worst", "slow", "poor". Address these issues operationally to improve the rating.
- Regular Hours
- Missing
What to do
- Set the business hours for all 7 days. Even if closed, mark as "Closed" rather than leaving blank.
- Businesses without hours lose visibility in "open now" searches, which make up a significant portion of local queries.
- Website URL
- https://www.miami-airport.com/
- Reachable
- Yes
- SSL (HTTPS)
- Secure
- Server Response Time
- 103 ms
- Note
- Measured as time to first byte. Full page load including images, fonts, and scripts will be slower.
- Mobile Responsive
- Yes
- Name Match (Website/GBP)
- Match
- Address Match (Website/GBP)
- Mismatch
- Phone Match (Website/GBP)
- Mismatch
- Schema.org Markup
- Missing
What to do
- Only 1/3 NAP fields match between the website and GBP. Ensure the Name, Address, and Phone are identical everywhere.
- Add LocalBusiness Schema.org markup to the website. This helps Google connect the web presence to the GBP listing and improves local ranking signals.
- Engaged Attributes
- 3 of 4 relevant
- Active Attributes
- Accessibility Options, Parking Options, Restroom
- Accessibility Features
- Present
What to do
- This profile engages 3 of 4 attributes relevant to the business type. Setting the remaining 1 attribute gives Google a fuller picture: Payment Options.
Add this badge to the business website
Local Competitor Benchmark
How this profile compares with nearby businesses found for “International airport” at the time of this audit.
| Business | Rating | Reviews | Review volume compared |
|---|---|---|---|
| Miami International Airport This business | 3.9 | 66,898 | |
| Miami International Airport Hotel | 4.1 | 28,667 | |
| Miami Airport | 4.4 | 712 | |
| Miami International Airport - Park & Ride Lot | 2.9 | 119 | |
| Miami International Airport Lost and Found | 3.6 | 106 | |
| Turkish Airlines Lounge - Concourse E | 3.4 | 2,561 |
Key takeaways
- Local competitors average 6433 reviews at a 3.68 star rating.
- The most-reviewed competitor has 28667 reviews; this profile has 66898 (a gap of 0).
- The highest-rated competitor leads this profile by 0.5 stars.
Competitor data comes from public Google results for the category search above, captured when this audit ran. It does not affect the audit score.
Local Visibility Map
See where this business actually ranks in Google local results at 9 points around its location, using its own category as the search. One click, about half a minute.
This audit was generated on Oct 4, 2026. Google may hold newer data for this business now.
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Business Hours Optimization scored 0/100 and is pulling the overall score down. GBPcentral gives you the tools to fix it.
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Go Further with GBPcentral
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Business hours scored 0/100. Continuous monitoring flags hour and completeness gaps as they appear.
Review alerts, response tracking, and sentiment in one place.
Scheduled posts keep the profile active week after week.
Views, clicks, calls, and direction requests over time.
Every location managed from one dashboard.
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- Data source
- Provided by Google
- Generated
- Oct 4, 2026 12:50 PM
- Scoring engine
- GBPcentral 4.4 How scores work
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