City Hall Park
Industry median 79 Top 10% start at 91 1 points below median
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What This Means
City Hall Park scores 78 of 100, a B grade, which the scale reads as above average. That is below the current median of 79 across audits run with this tool.
The strongest areas are Photos & Visual Content at 100 of 100 and Review Volume at 100 of 100.
One category needs urgent attention: Website & Online Presence at 10 of 100. Scores under 30 mark a gap significant enough to hold back the areas that are working.
Resolving the 3 quick wins below is worth 15 points on this scale, which would move the score to 93 of 100 and a A grade.
Quick Wins (The Fastest Fixes)
The website could not be reached. Make sure it is live and loading correctly.
Reviews in the Google sample highlight "great". Emphasize these strengths in the marketing.
Set special hours for upcoming holidays or documented exceptions to the normal schedule. This is a visible signal to Google that the listing is actively managed.
These fixes lift the score to 93
This is what the fixes above are worth, added up. Each one carries the exact number of points it is currently costing this profile, weighted the same way the audit weights every category.
Aim for 90 or higher to earn the Excellence Award
GBPcentral issues a Gold Excellence Award to businesses scoring 90 or higher on this audit and meeting the full published criteria for their business category. Businesses scoring 95 or higher and meeting the stricter Platinum criteria may earn the Platinum tier. Working through this report's Quick Wins and Critical Issues is the fastest route there.
Critical Issues
Google Policy Check
Google's Business Profile guidelines ask for the real-world business name in the name field, with services, locations, and marketing wording kept in the fields built for them. This matters because Google can suspend listings over name issues, and a suspension would take everything this report measures offline with it. This check reads the name as Google currently publishes it and does not affect the score above.
Category Scores
- Business Name
- Present
- Address
- Complete
- Phone Number
- Present
- Website
- Present
- Business Hours
- Set
- Business Status
- Operational
- Editorial Summary
- Present
- Primary Category
- Set
- Additional Categories
- Partial
- Category Specificity
- Specific
What to do
- The listing has 2 additional categories. Consider adding 1 more to appear in more search results.
- Photos Detected
- 10+
- Status
- Excellent
- Industry Benchmark
- 10-25 typical for Parks & Outdoors
- Note
- Google reports at most 10 photo references for a listing. A listing showing 10 may hold many more, so this category is scored within that limit and does not distinguish between them.
What to do
- Google's public data reports at most 10 photos, so we cannot see the full library. Listings in Parks & Outdoors typically carry 10 to 25 photos. Keep adding current photos across the exterior, interior, team, and what the business sells.
- Review Count
- 16285
- Status
- Excellent
- Industry Benchmark
- 30-200 average for Parks & Outdoors
- Average Rating
- 4.5
- Based On
- 16285 reviews
- Status
- Very Good
What to do
- A rating of 4.5 is solid. Focus on delivering consistently great experiences to push above 4.5.
- Reviews in Google Sample
- 5 of 16285 total
- Google's Review Summary
- Visitors say this park offers a peaceful escape with beautiful landscaping, fountains, and historic charm, making it ideal for relaxing or casual strolls. They also highlight the clean surroundings, fresh air, and ample benches for taking a break. Others mention it's a great spot for street food and offers convenient paths between busy streets. (Summarized with Gemini)
- Detailed Reviews in Sample (50+ words)
- 2
- Themes in Sample (Positive)
- great
Based on the up-to-five reviews Google returns for the listing, sorted by Google's relevance algorithm rather than by date. Themes and sentiment reflect that sample, not the full review history.
What to do
- Reviews in the Google sample highlight "great". Emphasize these strengths in the marketing.
- Hours Published
- Yes
- Coverage
- Complete
- Secondary Hours
- Not Set
- Active Management
- Standard
What to do
- Set special hours for upcoming holidays or documented exceptions to the normal schedule. This is a visible signal to Google that the listing is actively managed.
- Website URL
- http://www.nycgovparks.org/parks/city-hall-park
- Reachable
- Unreachable
What to do
- The website could not be reached. Make sure it is live and loading correctly.
- Engaged Attributes
- 5 of 7 relevant
- Active Attributes
- Accessibility Options, Parking Options, Payment Options, Dog Friendly, Good for Children
- Accessibility Features
- Present
What to do
- This profile engages 5 of 7 attributes relevant to the business type. Setting the remaining 2 attributes gives Google a fuller picture: Restroom, Good for Groups.
Add this badge to the business website
Local Competitor Benchmark
How this profile compares with nearby businesses found for “Park” at the time of this audit.
| Business | Rating | Reviews | Review volume compared |
|---|---|---|---|
| City Hall Park This business | 4.5 | 16,285 | |
| Columbus Park | 4.3 | 3,551 | |
| Brooklyn Bridge Park | 4.8 | 43,430 | |
| Washington Market Park | 4.5 | 559 | |
| Silverstein Family Park | 4.5 | 427 | |
| The Battery | 4.6 | 80,460 |
Key takeaways
- Local competitors average 25685 reviews at a 4.54 star rating.
- The most-reviewed competitor has 80460 reviews; this profile has 16285 (a gap of 64175).
- The highest-rated competitor leads this profile by 0.3 stars.
Competitor data comes from public Google results for the category search above, captured when this audit ran. It does not affect the audit score.
Local Visibility Map
See where this business actually ranks in Google local results at 9 points around its location, using its own category as the search. One click, about half a minute.
This audit was generated on Sep 2, 2026. Google may hold newer data for this business now.
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- Data source
- Provided by Google
- Generated
- Sep 2, 2026 3:18 PM
- Scoring engine
- GBPcentral 4.2 How scores work
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