Heating & Burner Supply
Industry median 78 Top 10% start at 91 4 points below median
How this score is calculatedWhat This Means
Heating & Burner Supply scores 74 of 100, a B- grade, which the scale reads as decent. That is below the current median of 78 across audits run with this tool.
The strongest areas are Review Rating at 100 of 100 and Profile Completeness at 100 of 100.
The weakest area is Attributes & Services at 30 of 100, which makes it the natural place to focus first.
Resolving the 3 quick wins below is worth 9 points on this scale, which would move the score to 83 of 100 and a B+ grade.
Quick Wins (The Fastest Fixes)
The primary category 'General contractor' is quite generic. Consider a more specific category that better describes the business to rank for more relevant searches.
The listing has 1 additional category. Consider adding 2 more to appear in more search results.
Use more specific categories instead of generic ones. For example, "Italian Restaurant" ranks better than just "Restaurant".
These fixes lift the score to 83
This is what the fixes above are worth, added up. Each one carries the exact number of points it is currently costing this profile, weighted the same way the audit weights every category.
Aim for 90 or higher to earn the Excellence Award
GBPcentral issues a Gold Excellence Award to businesses scoring 90 or higher on this audit and meeting the full published criteria for their business category. Businesses scoring 95 or higher and meeting the stricter Platinum criteria may earn the Platinum tier. Working through this report's Quick Wins and Critical Issues is the fastest route there.
Critical Issues
Nothing critical. This profile clears the essentials. The category breakdown below shows where the remaining points are.
Google Policy Check
Google's Business Profile guidelines ask for the real-world business name in the name field, with services, locations, and marketing wording kept in the fields built for them. This matters because Google can suspend listings over name issues, and a suspension would take everything this report measures offline with it. This check reads the name as Google currently publishes it and does not affect the score above.
Category Scores
- Business Name
- Present
- Address
- Complete
- Phone Number
- Present
- Website
- Present
- Business Hours
- Set
- Business Status
- Operational
- Editorial Summary
- Not Available
- Primary Category
- Set
- Additional Categories
- Partial
- Category Specificity
- Generic
What to do
- The primary category 'General contractor' is quite generic. Consider a more specific category that better describes the business to rank for more relevant searches.
- The listing has 1 additional category. Consider adding 2 more to appear in more search results.
- Use more specific categories instead of generic ones. For example, "Italian Restaurant" ranks better than just "Restaurant".
- Photos Detected
- 3+
- Status
- Average
- Industry Benchmark
- 5-10 typical for Home Services
- Note
- Google reports at most 10 photo references for a listing. A listing showing 10 may hold many more, so this category is scored within that limit and does not distinguish between them.
What to do
- Photo coverage is reasonable. Consider adding more photos across different categories (exterior, interior, team, products) to strengthen the listing.
- Review Count
- 69
- Status
- Good
- Industry Benchmark
- 10-50 average for Home Services
What to do
- Good review count (69). Keep building momentum. Even 1 new review per week adds up fast.
- Implement a review request strategy. Send follow-up emails or texts after each job or visit using the listing's Google review link: https://www.google.com/maps/place//data=!4m3!3m2!1s0x89c2f5d0c02d1a19:0xfe253d878417fafb!12e1?g_mp=CiVnb29nbGUubWFwcy5wbGFjZXMudjEuUGxhY2VzLkdldFBsYWNlEAIYBCAA
- Average Rating
- 4.8
- Based On
- 69 reviews
- Status
- Excellent
- Reviews in Google Sample
- 5 of 69 total
- Detailed Reviews in Sample (50+ words)
- 1
- Themes in Sample (Positive)
- great, best, quality
Based on the up-to-five reviews Google returns for the listing, sorted by Google's relevance algorithm rather than by date. Themes and sentiment reflect that sample, not the full review history.
What to do
- Reviews in the Google sample highlight "great", "best", "quality". Emphasize these strengths in the marketing.
- Hours Published
- Yes
- Coverage
- Complete
- Secondary Hours
- Not Set
- Active Management
- Standard
What to do
- Set special hours for upcoming holidays or documented exceptions to the normal schedule. This is a visible signal to Google that the listing is actively managed.
- Website URL
- http://www.heatingandburner.com/
- Reachable
- Yes
- SSL (HTTPS)
- Secure
- Profile Website URL
- Insecure Scheme
- Server Response Time
- 70 ms
- Note
- Measured as time to first byte. Full page load including images, fonts, and scripts will be slower.
- Mobile Responsive
- Yes
- Name Match (Website/GBP)
- Match
- Address Match (Website/GBP)
- Match
- Phone Match (Website/GBP)
- Match
- Schema.org Markup
- Missing
What to do
- The website loads securely over HTTPS, but the website field on the Google Business Profile still points at the http:// address. Update it to the https:// address so customers and Google are sent straight to the secure version.
- Add LocalBusiness Schema.org markup to the website. This helps Google connect the web presence to the GBP listing and improves local ranking signals.
- Engaged Attributes
- 1 of 3 relevant
- Indicated As Not Offered
- Accessibility Options
What to do
- This profile engages 1 of 3 attributes relevant to the business type. Setting the remaining 2 attributes gives Google a fuller picture: Parking Options, Payment Options.
- Accessibility information is on file but indicates no wheelchair-accessible features. If any are available, update the listing, because accessibility features are a strong local-search signal.
Add this badge to the business website
Local Competitor Benchmark
How this profile compares with nearby businesses found for “General contractor” at the time of this audit.
| Business | Rating | Reviews | Review volume compared |
|---|---|---|---|
| Heating & Burner Supply This business | 4.8 | 69 | |
| Ally Construction Contractors | 5.0 | 58 | |
| General Contractor NYC | 5.0 | 37 | |
| Corniel Construction | 4.9 | 48 | |
| MCG Corp | 5.0 | 28 | |
| West Village General Contracting | 4.7 | 51 |
Key takeaways
- Local competitors average 44 reviews at a 4.92 star rating.
- The most-reviewed competitor has 58 reviews; this profile has 69 (a gap of 0).
- This profile did not appear in the top local results for "General contractor".
- The highest-rated competitor leads this profile by 0.2 stars.
Competitor data comes from public Google results for the category search above, captured when this audit ran. It does not affect the audit score.
Local Visibility Map
See where this business actually ranks in Google local results at 9 points around its location, using its own category as the search. One click, about half a minute.
Score History
Since the previous audit on Jun 14, 2026
+4 points- Website & Online Presence 45 to 75 +30
- Sep 11, 2026 74/100 B- This report
- Jun 14, 2026 70/100 B- View report Compare
This audit was generated on Sep 11, 2026. Google may hold newer data for this business now.
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Photo content scored 65/100. Scheduled posts with fresh images keep new photos flowing automatically.
Review alerts, response tracking, and sentiment in one place.
Views, clicks, calls, and direction requests over time.
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- Data source
- Provided by Google
- Generated
- Sep 11, 2026 10:28 AM
- Scoring engine
- GBPcentral 4.2 How scores work
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