FreeFlo
Industry median 78 Top 10% start at 91 3 points below median
How this score is calculatedWhat This Means
FreeFlo scores 75 of 100, a B grade, which the scale reads as above average. That is below the current median of 78 across audits run with this tool.
The strongest areas are Photos & Visual Content at 100 of 100 and Review Rating at 100 of 100.
One category needs urgent attention: Attributes & Services at 0 of 100. Scores under 30 mark a gap significant enough to hold back the areas that are working.
Resolving the 3 quick wins below is worth 10 points on this scale, which would move the score to 85 of 100 and a A- grade.
Quick Wins (The Fastest Fixes)
The primary category 'Services' is quite generic. Consider a more specific category that better describes the business to rank for more relevant searches.
Add secondary categories to appear in more search results. Aim for at least 3 relevant categories.
Use more specific categories instead of generic ones. For example, "Italian Restaurant" ranks better than just "Restaurant".
These fixes lift the score to 85
This is what the fixes above are worth, added up. Each one carries the exact number of points it is currently costing this profile, weighted the same way the audit weights every category.
Aim for 90 or higher to earn the Excellence Award
GBPcentral issues a Gold Excellence Award to businesses scoring 90 or higher on this audit and meeting the full published criteria for their business category. Businesses scoring 95 or higher and meeting the stricter Platinum criteria may earn the Platinum tier. Working through this report's Quick Wins and Critical Issues is the fastest route there.
Critical Issues
Google Policy Check
Google's Business Profile guidelines ask for the real-world business name in the name field, with services, locations, and marketing wording kept in the fields built for them. This matters because Google can suspend listings over name issues, and a suspension would take everything this report measures offline with it. This check reads the name as Google currently publishes it and does not affect the score above.
Category Scores
- Business Name
- Present
- Address
- Complete
- Phone Number
- Present
- Website
- Present
- Business Hours
- Set
- Business Status
- Operational
- Editorial Summary
- Not Available
- Primary Category
- Set
- Additional Categories
- None
- Category Specificity
- Generic
What to do
- The primary category 'Services' is quite generic. Consider a more specific category that better describes the business to rank for more relevant searches.
- Add secondary categories to appear in more search results. Aim for at least 3 relevant categories.
- Use more specific categories instead of generic ones. For example, "Italian Restaurant" ranks better than just "Restaurant".
- Photos Detected
- 10+
- Status
- Excellent
- Industry Benchmark
- 8-15 typical for General Business
- Category Note
- We do not have photo benchmarks for this business type yet, so this compares against general averages.
- Note
- Google reports at most 10 photo references for a listing. A listing showing 10 may hold many more, so this category is scored within that limit and does not distinguish between them.
What to do
- Google's public data reports at most 10 photos, so we cannot see the full library. Listings in General Business typically carry 8 to 15 photos. Keep adding current photos across the exterior, interior, team, and what the business sells.
- Review Count
- 261
- Status
- Excellent
- Industry Benchmark
- 10-50 average for General Business
- Note
- We don't have category-specific benchmarks for this business type yet, so this compares against general averages.
- Average Rating
- 5.0
- Based On
- 261 reviews
- Status
- Excellent
- Reviews in Google Sample
- 5 of 261 total
- Detailed Reviews in Sample (50+ words)
- 3
- Themes in Sample (Positive)
- amazing, best, great
Based on the up-to-five reviews Google returns for the listing, sorted by Google's relevance algorithm rather than by date. Themes and sentiment reflect that sample, not the full review history.
What to do
- Reviews in the Google sample highlight "amazing", "best", "great". Emphasize these strengths in the marketing.
- Hours Published
- Yes
- Coverage
- Complete
- Schedule
- Open 24 hours, all week
- Secondary Hours
- Not Set
- Active Management
- Standard
What to do
- Set special hours for upcoming holidays or documented exceptions to the normal schedule. This is a visible signal to Google that the listing is actively managed.
- Website URL
- http://freeflo.nyc/
- Reachable
- Yes
- SSL (HTTPS)
- Missing
- Server Response Time
- 185 ms
- Note
- Measured as time to first byte. Full page load including images, fonts, and scripts will be slower.
- Mobile Responsive
- Yes
- Name Match (Website/GBP)
- Match
- Address Match (Website/GBP)
- Match
- Phone Match (Website/GBP)
- Mismatch
- Schema.org Markup
- Present
- Schema Detail
- Partial
What to do
- The website does not use HTTPS. This is a critical trust signal for both Google and customers. Get an SSL certificate.
- Only 2/3 NAP fields match between the website and GBP. Ensure the Name, Address, and Phone are identical everywhere.
- The Schema.org markup is present but missing key details (address and telephone). Add a complete address and telephone property so search engines can reconcile the structured data with the GBP listing.
- Engaged Attributes
- 0 of 3 relevant
What to do
- This profile engages 0 of 3 attributes relevant to the business type. Setting the remaining 3 attributes gives Google a fuller picture: Accessibility Options, Parking Options, Payment Options.
- Add accessibility information. Specifying wheelchair-accessible entrance, parking, restroom, or seating helps customers and signals to Google that the listing is well-maintained.
- Set at least the key business attributes (payment options, parking, accessibility) to help customers choose the business and improve local-search visibility.
Add this badge to the business website
Local Visibility Map
See where this business actually ranks in Google local results at 9 points around its location, using its own category as the search. One click, about half a minute.
This audit was generated on Jun 23, 2026. Google may hold newer data for this business now.
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- Data source
- Provided by Google
- Generated
- Jun 23, 2026 4:36 PM
- Scoring engine
- GBPcentral 4.2 How scores work
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