FreeFlo

723 7th Ave 10th floor, New York, NY 10019, USA Services
Above Average
B

Industry median 82 Top 10% start at 91 7 points below median

How your score is calculated

Quick Wins (Do These First)

Your primary category 'Services' is quite generic
Category Optimization
High Impact About 15 minutes
Add secondary categories to appear in more search results
Category Optimization
High Impact About 15 minutes
Use more specific categories instead of generic ones
Category Optimization
High Impact About 15 minutes
What's Possible

Fix these and your score lifts to 85

This is what the fixes above are worth, added up. Each one carries the exact number of points it is currently costing you, weighted the same way the audit weights every category.

Where you are now 75
After these 3 wins 85

Aim for 90 or higher to earn the Excellence Award

GBPcentral issues a Gold Excellence Award to businesses scoring 90 or higher on this audit and meeting the full published criteria for their business category. Businesses scoring 95 or higher and meeting the stricter Platinum criteria may earn the Platinum tier. Work through the Critical Issues and Quick Wins above to raise your score.

Critical Issues

Category Scores

Business Name Present
Address Complete
Phone Number Present
Website Present
Business Hours Set
Business Status Operational
Editorial Summary Not Available
Primary Category Set
Additional Categories None
Category Specificity Generic
  • Your primary category 'Services' is quite generic. Consider a more specific category that better describes your business to rank for more relevant searches.
  • Add secondary categories to appear in more search results. Aim for at least 3 relevant categories.
  • Use more specific categories instead of generic ones. For example, "Italian Restaurant" ranks better than just "Restaurant".
Photos Detected 10+
Status Excellent
Industry Benchmark 8-15 typical for General Business
Category Note We do not have photo benchmarks for this business type yet, so this compares against general averages.
Note Google reports at most 10 photo references for a listing. A listing showing 10 may hold many more, so this category is scored within that limit and does not distinguish between them.
  • Google's public data reports at most 10 photos, so we cannot see your full library. Listings in General Business typically carry 8 to 15 photos. Keep adding current photos across your exterior, interior, team, and what you sell.
Review Count 261
Status Excellent
Industry Benchmark 10-50 average for General Business
Note We don't have category-specific benchmarks for this business type yet — comparing against general averages.
Average Rating 5.0
Based On 261 reviews
Status Excellent
Reviews in Google Sample 5 of 261 total
Detailed Reviews in Sample (50+ words) 3
Themes in Sample (Positive) amazing, best, great

Based on the up-to-five reviews Google returns for the listing, sorted by Google's relevance algorithm rather than by date. Themes and sentiment reflect that sample, not your full review history.

  • Reviews in your Google sample highlight "amazing", "best", "great". Emphasize these strengths in your marketing.
Hours Published Yes
Coverage Complete
Schedule Open 24 hours, all week
Secondary Hours Not Set
Active Management Standard
  • Set special hours for upcoming holidays or documented exceptions to your normal schedule. This is a visible signal to Google that you actively manage your listing.
Website URL http://freeflo.nyc/
Reachable Yes
SSL (HTTPS) Missing
Server Response Time 185 ms
Note Measured as time to first byte. Full page load including images, fonts, and scripts will be slower.
Mobile Responsive Yes
Name Match (Website/GBP) Match
Address Match (Website/GBP) Match
Phone Match (Website/GBP) Mismatch
Schema.org Markup Present
Schema Detail Partial
  • Your website does not use HTTPS. This is a critical trust signal for both Google and customers. Get an SSL certificate.
  • Only 2/3 NAP fields match between your website and GBP. Ensure your Name, Address, and Phone are identical everywhere.
  • Your Schema.org markup is present but missing key details (address and telephone). Add a complete address and telephone property so search engines can reconcile the structured data with your GBP listing.
Engaged Attributes 0 of 3 relevant
  • You're engaged on 0 of 3 attributes relevant to your business type. Setting the remaining 3 attributes gives Google a fuller picture: Accessibility Options, Parking Options, Payment Options.
  • Add accessibility information. Specifying wheelchair-accessible entrance, parking, restroom, or seating helps customers and signals to Google that your listing is well-maintained.
  • Set at least your key business attributes (payment options, parking, accessibility) to help customers choose you and improve local-search visibility.

Go Further with GBPcentral

Available with GBPcentral
Review Management Tools
Your review score is strong. GBPcentral helps you maintain it with response tracking and review alerts so nothing slips through the cracks.
Available with GBPcentral
Post Scheduling & Automation
Keep your profile active with scheduled posts. Regular posting signals an active business to Google and keeps your listing top-of-mind for customers.
Improve This Score
Performance Analytics
Your website presence scored 63/100. GBPcentral tracks how customers find you and shows which improvements drive the most traffic.
Most relevant for you Improve This Score
Multi-Location Management
Your category optimization scored 40/100. GBPcentral makes it easy to keep categories, attributes, and business details accurate across every location.

Talk to a GBP Specialist

Want to go beyond the basics? Our team can review your audit results and identify advanced optimization opportunities specific to your industry.

Book a Free Consultation

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This audit was generated on Jun 23, 2026. Google may hold newer data for this business now.

About this report

Data source
Provided by Google
Generated
Jun 23, 2026 4:36 PM
Scoring engine
GBPcentral 4.0 How scores work

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