High Falls
Industry median 77 Top 10% start at 91 2 points below median
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What This Means
High Falls scores 75 of 100, a B grade, which the scale reads as above average. That is below the current median of 77 across audits run with this tool.
The strongest areas are Photos & Visual Content at 100 of 100 and Review Sentiment & Quality at 88 of 100.
The weakest area is Website & Online Presence at 55 of 100, which makes it the natural place to focus first.
Resolving the 3 quick wins below is worth 9 points on this scale, which would move the score to 84 of 100 and a B+ grade.
Quick Wins (The Fastest Fixes)
Add a phone number. A visible phone number lets customers reach the business straight from search results and improves local visibility.
The listing has 1 additional category. Consider adding 2 more to appear in more search results.
The business name on the website doesn't match the GBP listing ('High Falls'). Consistent NAP (Name, Address, Phone) is critical for local SEO.
These fixes lift the score to 84
This is what the fixes above are worth, added up. Each one carries the exact number of points it is currently costing this profile, weighted the same way the audit weights every category.
Aim for 90 or higher to earn the Excellence Award
GBPcentral issues a Gold Excellence Award to businesses scoring 90 or higher on this audit and meeting the full published criteria for their business category. Businesses scoring 95 or higher and meeting the stricter Platinum criteria may earn the Platinum tier. Working through this report's Quick Wins and Critical Issues is the fastest route there.
Critical Issues
Nothing critical. This profile clears the essentials. The category breakdown below shows where the remaining points are.
Google Policy Check
Google's Business Profile guidelines ask for the real-world business name in the name field, with services, locations, and marketing wording kept in the fields built for them. This matters because Google can suspend listings over name issues, and a suspension would take everything this report measures offline with it. This check reads the name as Google currently publishes it and does not affect the score above.
Category Scores
- Business Name
- Present
- Address
- Complete
- Phone Number
- Missing
- Website
- Present
- Business Hours
- Set
- Business Status
- Operational
- Editorial Summary
- Present
What to do
- Add a phone number. A visible phone number lets customers reach the business straight from search results and improves local visibility.
- Primary Category
- Set
- Additional Categories
- Partial
- Category Specificity
- Specific
What to do
- The listing has 1 additional category. Consider adding 2 more to appear in more search results.
- Photos Detected
- 10+
- Status
- Excellent
- Industry Benchmark
- 20-40 typical for Landmarks & Destinations
- Note
- Google reports at most 10 photo references for a listing. A listing showing 10 may hold many more, so this category is scored within that limit and does not distinguish between them.
What to do
- Google's public data reports at most 10 photos, so we cannot see the full library. Listings in Landmarks & Destinations typically carry 20 to 40 photos. Keep adding current photos across the exterior, interior, team, and what the business sells.
- Review Count
- 1350
- Status
- Good
- Industry Benchmark
- 50-500 average for Landmarks & Destinations
What to do
- Good review count (1350). Keep building momentum. Even 1 new review per week adds up fast.
- Implement a review request strategy. Send follow-up emails or texts after each job or visit using the listing's Google review link: https://www.google.com/maps/place//data=!4m3!3m2!1s0x89d6b453e1e8bd7b:0x4480e919a53cc0b7!12e1?g_mp=CiVnb29nbGUubWFwcy5wbGFjZXMudjEuUGxhY2VzLkdldFBsYWNlEAIYBCAA
- Average Rating
- 4.5
- Based On
- 1350 reviews
- Status
- Very Good
What to do
- A rating of 4.5 is solid. Focus on delivering consistently great experiences to push above 4.5.
- Reviews in Google Sample
- 5 of 1350 total
- Google's Review Summary
- Visitors say this urban waterfall offers stunning views of the falls and city skyline, especially from the Pont de Rennes Bridge. They also highlight the convenient pedestrian walkways, ample parking, and green spaces for relaxing. Others mention it's a unique and peaceful spot, with a train passing by for an added attraction. (Summarized with Gemini)
- Detailed Reviews in Sample (50+ words)
- 3
- Themes in Sample (Positive)
- best, wonderful, amazing
- Themes in Sample (Negative)
- best
Based on the up-to-five reviews Google returns for the listing, sorted by Google's relevance algorithm rather than by date. Themes and sentiment reflect that sample, not the full review history.
What to do
- Reviews in the Google sample highlight "best", "wonderful", "amazing". Emphasize these strengths in the marketing.
- Reviews in the Google sample mention "best". Address these issues operationally to improve the rating.
- Hours Published
- Yes
- Coverage
- Complete
- Schedule
- Open 24 hours, all week
- Secondary Hours
- Not Set
- Holiday Hours
- Not Visible
- Note
- Google's public data shows holiday hours only for the seven days after the audit, so they are reported here when visible and not scored.
- Website URL
- http://www.cityofrochester.gov/
- Reachable
- Yes
- SSL (HTTPS)
- Secure
- Profile Website URL
- Insecure Scheme
- Server Response Time
- 91 ms
- Note
- Measured as time to first byte. Full page load including images, fonts, and scripts will be slower.
- Mobile Responsive
- Yes
- Name Match (Website/GBP)
- Mismatch
- Address Match (Website/GBP)
- Mismatch
- Phone Match (Website/GBP)
- Mismatch
- Schema.org Markup
- Missing
What to do
- The website loads securely over HTTPS, but the website field on the Google Business Profile still points at the http:// address. Update it to the https:// address so customers and Google are sent straight to the secure version.
- The business name on the website doesn't match the GBP listing ('High Falls'). Consistent NAP (Name, Address, Phone) is critical for local SEO.
- Only 0/3 NAP fields match between the website and GBP. Ensure the Name, Address, and Phone are identical everywhere.
- Add LocalBusiness Schema.org markup to the website. This helps Google connect the web presence to the GBP listing and improves local ranking signals.
- Engaged Attributes
- 2 of 4 relevant
- Active Attributes
- Accessibility Options, Parking Options
- Accessibility Features
- Present
What to do
- This profile engages 2 of 4 attributes relevant to the business type. Setting the remaining 2 attributes gives Google a fuller picture: Payment Options, Restroom.
Add this badge to the business website
Local Competitor Benchmark
How this profile compares with nearby businesses found for “Historical place” at the time of this audit.
| Business | Rating | Reviews | Review volume compared |
|---|---|---|---|
| High Falls This business | 4.5 | 1,350 | |
| Warner Castle | 4.4 | 125 | |
| Rochester Abandoned Subway | 4.3 | 200 | |
| The Powers Building | 4.6 | 110 | |
| Times Square Building | 4.4 | 66 | |
| Sister Cities Bridge | 4.3 | 15 |
Key takeaways
- Local competitors average 103 reviews at a 4.4 star rating.
- The most-reviewed competitor has 200 reviews; this profile has 1350 (a gap of 0).
- The highest-rated competitor leads this profile by 0.1 stars.
Competitor data comes from public Google results for the category search above, captured when this audit ran. It does not affect the audit score.
Local Visibility Map
See where this business actually ranks in Google local results at 9 points around its location, using its own category as the search. One click, about half a minute.
This audit was generated on Sep 17, 2026. Google may hold newer data for this business now.
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- Data source
- Provided by Google
- Generated
- Sep 17, 2026 11:48 PM
- Scoring engine
- GBPcentral 4.4 How scores work
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