Academia Smart Fit - Federação
Industry median 78 Top 10% start at 91 Right at the median
How this score is calculatedWhat This Means
Academia Smart Fit - Federação scores 78 of 100, a B grade, which the scale reads as above average. That matches the current median of 78 across audits run with this tool.
The strongest areas are Photos & Visual Content at 100 of 100 and Category Optimization at 93 of 100.
The weakest area is Website & Online Presence at 62 of 100, which makes it the natural place to focus first.
Resolving the 3 quick wins below is worth 6 points on this scale, which would move the score to 84 of 100 and a B+ grade.
Quick Wins (The Fastest Fixes)
Add a phone number. A visible phone number lets customers reach the business straight from search results and improves local visibility.
Only 1/3 NAP fields match between the website and GBP. Ensure the Name, Address, and Phone are identical everywhere.
Implement a review request strategy. Send follow-up emails or texts after each job or visit using the listing's Google review link: https://www.google.com/maps/place//data=!4m3!3m2!1s0x71603aa60fee879:0xe968196346273cb7!12e1?g_mp=CiVnb29nbGUubWFwcy5wbGFjZXMudjEuUGxhY2VzLkdldFBsYWNlEAIYBCAA
These fixes lift the score to 84
This is what the fixes above are worth, added up. Each one carries the exact number of points it is currently costing this profile, weighted the same way the audit weights every category.
Aim for 90 or higher to earn the Excellence Award
GBPcentral issues a Gold Excellence Award to businesses scoring 90 or higher on this audit and meeting the full published criteria for their business category. Businesses scoring 95 or higher and meeting the stricter Platinum criteria may earn the Platinum tier. Working through this report's Quick Wins and Critical Issues is the fastest route there.
Critical Issues
Nothing critical. This profile clears the essentials. The category breakdown below shows where the remaining points are.
Google Policy Check
Google's Business Profile guidelines ask for the real-world business name in the name field, with services, locations, and marketing wording kept in the fields built for them. This matters because Google can suspend listings over name issues, and a suspension would take everything this report measures offline with it. This check reads the name as Google currently publishes it and does not affect the score above.
This check is automated and conservative, and only Google can rule on a name with authority. If the wording above is the business's consistently used real-world name on signage and branding, it may comply as written.
Category Scores
- Business Name
- Present
- Address
- Complete
- Phone Number
- Missing
- Website
- Present
- Business Hours
- Set
- Business Status
- Operational
- Editorial Summary
- Not Available
What to do
- Add a phone number. A visible phone number lets customers reach the business straight from search results and improves local visibility.
- Primary Category
- Set
- Additional Categories
- Good
- Category Specificity
- Mixed
- Photos Detected
- 10+
- Status
- Excellent
- Industry Benchmark
- 10-20 typical for Fitness & Sports
- Note
- Google reports at most 10 photo references for a listing. A listing showing 10 may hold many more, so this category is scored within that limit and does not distinguish between them.
What to do
- Google's public data reports at most 10 photos, so we cannot see the full library. Listings in Fitness & Sports typically carry 10 to 20 photos. Keep adding current photos across the exterior, interior, team, and what the business sells.
- Review Count
- 197
- Status
- Good
- Industry Benchmark
- 15-60 average for Fitness & Sports
What to do
- Good review count (197). Keep building momentum. Even 1 new review per week adds up fast.
- Implement a review request strategy. Send follow-up emails or texts after each job or visit using the listing's Google review link: https://www.google.com/maps/place//data=!4m3!3m2!1s0x71603aa60fee879:0xe968196346273cb7!12e1?g_mp=CiVnb29nbGUubWFwcy5wbGFjZXMudjEuUGxhY2VzLkdldFBsYWNlEAIYBCAA
- Average Rating
- 4.7
- Based On
- 197 reviews
- Status
- Excellent
- Reviews in Google Sample
- 5 of 197 total
- Google's Review Summary
- People say this gym is spacious, well-equipped with modern machines, and offers a wide variety of classes. They also highlight the clean and organized environment, including spotless restrooms and ample parking. Guests mention the staff, from reception to instructors, are attentive, professional, and provide excellent service. (Summarized with Gemini)
- Detailed Reviews in Sample (50+ words)
- 2
- Themes in Sample (Positive)
- great, best
Based on the up-to-five reviews Google returns for the listing, sorted by Google's relevance algorithm rather than by date. Themes and sentiment reflect that sample, not the full review history.
What to do
- Reviews in the Google sample highlight "great", "best". Emphasize these strengths in the marketing.
- Hours Published
- Yes
- Coverage
- Complete
- Secondary Hours
- Not Set
- Active Management
- Standard
What to do
- Set special hours for upcoming holidays or documented exceptions to the normal schedule. This is a visible signal to Google that the listing is actively managed.
- Website URL
- https://www.smartfit.com.br/academias/federacao/
- Reachable
- Yes
- SSL (HTTPS)
- Secure
- Server Response Time
- 28 ms
- Note
- Measured as time to first byte. Full page load including images, fonts, and scripts will be slower.
- Mobile Responsive
- Yes
- Name Match (Website/GBP)
- Match
- Address Match (Website/GBP)
- Mismatch
- Phone Match (Website/GBP)
- Mismatch
- Schema.org Markup
- Missing
What to do
- Only 1/3 NAP fields match between the website and GBP. Ensure the Name, Address, and Phone are identical everywhere.
- Add LocalBusiness Schema.org markup to the website. This helps Google connect the web presence to the GBP listing and improves local ranking signals.
- Engaged Attributes
- 3 of 6 relevant
- Active Attributes
- Accessibility Options, Payment Options, Restroom
- Accessibility Features
- Present
What to do
- This profile engages 3 of 6 attributes relevant to the business type. Setting the remaining 3 attributes gives Google a fuller picture: Parking Options, Good for Children, Good for Groups.
Add this badge to the business website
Local Competitor Benchmark
How this profile compares with nearby businesses found for “Gym” at the time of this audit.
| Business | Rating | Reviews | Review volume compared |
|---|---|---|---|
| Academia Smart Fit - Federação This business | 4.7 | 197 | |
| Alpha Fitness - Federação | 4.2 | 166 | |
| Hammer Fitness Club - Horto | 4.5 | 32 | |
| Academia Forum fitness | 4.7 | 144 | |
| QUALLITY FITNESS | 4.3 | 165 | |
| Academia Villa Prime | 4.3 | 175 |
Key takeaways
- Local competitors average 136 reviews at a 4.4 star rating.
- The most-reviewed competitor has 175 reviews; this profile has 197 (a gap of 0).
Competitor data comes from public Google results for the category search above, captured when this audit ran. It does not affect the audit score.
Local Visibility Map
See where this business actually ranks in Google local results at 9 points around its location, using its own category as the search. One click, about half a minute.
This audit was generated on Aug 31, 2026. Google may hold newer data for this business now.
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- Data source
- Provided by Google
- Generated
- Aug 31, 2026 11:02 AM
- Scoring engine
- GBPcentral 4.2 How scores work
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