La Casa de Burguer

R. Dr. Turbay Barreira - Praia do Futuro I, Fortaleza - CE, 60182-411, Brazil Hamburger restaurant
Decent
B-

Industry median 79 Top 10% start at 91 5 points below median

How this score is calculated

What This Means

La Casa de Burguer scores 74 of 100, a B- grade, which the scale reads as decent. That is below the current median of 79 across audits run with this tool.

The strongest areas are Review Rating at 100 of 100 and Category Optimization at 93 of 100.

The weakest area is Review Volume at 50 of 100, which makes it the natural place to focus first.

Resolving the 3 quick wins below is worth 8 points on this scale, which would move the score to 82 of 100 and a B+ grade.

Quick Wins (The Fastest Fixes)

Add a phone number
Profile Completeness

Add a phone number. A visible phone number lets customers reach the business straight from search results and improves local visibility.

High impact, about 15 minutes, worth 25 category points
The business name on the website doesn't match the GBP listing ('La Casa de Burguer')
Website & Online Presence

The business name on the website doesn't match the GBP listing ('La Casa de Burguer'). Consistent NAP (Name, Address, Phone) is critical for local SEO.

High impact, about 15 minutes, worth 7 category points
Only 0/3 NAP fields match between the website and GBP
Website & Online Presence

Only 0/3 NAP fields match between the website and GBP. Ensure the Name, Address, and Phone are identical everywhere.

High impact, about 15 minutes, worth 20 category points
What's Possible

These fixes lift the score to 82

This is what the fixes above are worth, added up. Each one carries the exact number of points it is currently costing this profile, weighted the same way the audit weights every category.

Score today 74
After these 3 wins 82

Aim for 90 or higher to earn the Excellence Award

GBPcentral issues a Gold Excellence Award to businesses scoring 90 or higher on this audit and meeting the full published criteria for their business category. Businesses scoring 95 or higher and meeting the stricter Platinum criteria may earn the Platinum tier. Working through this report's Quick Wins and Critical Issues is the fastest route there.

Critical Issues

Nothing critical. This profile clears the essentials. The category breakdown below shows where the remaining points are.

Google Policy Check

Google's Business Profile guidelines ask for the real-world business name in the name field, with services, locations, and marketing wording kept in the fields built for them. This matters because Google can suspend listings over name issues, and a suspension would take everything this report measures offline with it. This check reads the name as Google currently publishes it and does not affect the score above.

The business name follows Google's naming guidelines
No added keywords, services, locations, or promotional wording were detected in the published name.

Category Scores

Business Name
Present
Address
Complete
Phone Number
Missing
Website
Present
Business Hours
Set
Business Status
Operational
Editorial Summary
Not Available

What to do

  1. Add a phone number. A visible phone number lets customers reach the business straight from search results and improves local visibility.
Primary Category
Set
Additional Categories
Good
Category Specificity
Mixed
Photos Detected
3+
Status
Average
Industry Benchmark
10-20 typical for Restaurants & Food
Note
Google reports at most 10 photo references for a listing. A listing showing 10 may hold many more, so this category is scored within that limit and does not distinguish between them.

What to do

  1. Photo coverage is reasonable. Consider adding more photos across different categories (exterior, interior, team, products) to strengthen the listing.
Review Count
20
Status
Average
Industry Benchmark
20-100 average for Restaurants & Food

What to do

  1. The listing has 20 reviews, which is average for Restaurants & Food. Aim for 300+ to rank in the top tier.
  2. Implement a review request strategy. Send follow-up emails or texts after each job or visit using the listing's Google review link: https://www.google.com/maps/place//data=!4m3!3m2!1s0x7c747647c843b5d:0xe8bef7f92092e1b!12e1?g_mp=CiVnb29nbGUubWFwcy5wbGFjZXMudjEuUGxhY2VzLkdldFBsYWNlEAIYBCAA
Average Rating
5.0
Based On
20 reviews
Status
Excellent
Reviews in Google Sample
5 of 20 total

Based on the up-to-five reviews Google returns for the listing, sorted by Google's relevance algorithm rather than by date. Themes and sentiment reflect that sample, not the full review history.

Hours Published
Yes
Coverage
Complete
Secondary Hours
Set
Active Management
Standard

What to do

  1. Set special hours for upcoming holidays or documented exceptions to the normal schedule. This is a visible signal to Google that the listing is actively managed.
Website URL
https://instadelivery.com.br/lacasadeburguer1
Reachable
Yes
SSL (HTTPS)
Secure
Server Response Time
61 ms
Note
Measured as time to first byte. Full page load including images, fonts, and scripts will be slower.
Mobile Responsive
Yes
Name Match (Website/GBP)
Mismatch
Address Match (Website/GBP)
Mismatch
Phone Match (Website/GBP)
Mismatch
Schema.org Markup
Missing

What to do

  1. The business name on the website doesn't match the GBP listing ('La Casa de Burguer'). Consistent NAP (Name, Address, Phone) is critical for local SEO.
  2. Only 0/3 NAP fields match between the website and GBP. Ensure the Name, Address, and Phone are identical everywhere.
  3. Add LocalBusiness Schema.org markup to the website. This helps Google connect the web presence to the GBP listing and improves local ranking signals.
Engaged Attributes
17 of 20 relevant
Active Attributes
Parking Options, Payment Options, Delivery, Dine-in, Takeout, Good for Groups, Restroom
Indicated As Not Offered
Accessibility Options, Curbside Pickup, Breakfast, Lunch, Dinner, Vegetarian Options, Outdoor Seating, Live Music

What to do

  1. This profile engages 17 of 20 attributes relevant to the business type. Setting the remaining 3 attributes gives Google a fuller picture: Reservations, Beer, Wine.
  2. Accessibility information is on file but indicates no wheelchair-accessible features. If any are available, update the listing, because accessibility features are a strong local-search signal.

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Local Competitor Benchmark

How this profile compares with nearby businesses found for “Hamburger restaurant” at the time of this audit.

20+ Position in the category search
4.8 Competitor avg rating
1,147 Competitor avg reviews
2,307 Review gap to leader
Nearby competitors with their ratings and review counts
Business Rating Reviews Review volume compared
La Casa de Burguer This business 5.0 20
Prime burger cidade 2000 4.8 470
The Burguer Hamburgueria 4.8 257
Hents Burg 4.9 2,262
Pixel Burger - Hamburgueria Temática 4.7 418
World Burger Fortaleza - Hamburgueria temática 4.8 2,327

Key takeaways

  • Local competitors average 1147 reviews at a 4.8 star rating.
  • The most-reviewed competitor has 2327 reviews; this profile has 20 (a gap of 2307).
  • This profile did not appear in the top local results for "Hamburger restaurant".

Competitor data comes from public Google results for the category search above, captured when this audit ran. It does not affect the audit score.

Local Visibility Map

See where this business actually ranks in Google local results at 9 points around its location, using its own category as the search. One click, about half a minute.

This audit was generated on Jul 30, 2026. Google may hold newer data for this business now.

Go Further with GBPcentral

One platform for the work this report measures: posts, reviews, analytics, and profile health.

Most relevant for this profile
Review Management Tools

Review volume scored 50/100. Alerts and response tracking keep a request-and-respond routine going.

Post Scheduling & Automation

Scheduled posts keep the profile active week after week.

Performance Analytics

Views, clicks, calls, and direction requests over time.

Profile Health Monitoring

A live score that flags profile gaps as they appear.

Multi-Location Management

Every location managed from one dashboard.

Explore all features

Talk to a GBP Specialist

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About this report

Data source
Provided by Google
Generated
Jul 30, 2026 11:26 PM
Scoring engine
GBPcentral 4.2 How scores work

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