Morgan & Morgan
Industry median 80 Top 10% start at 92 8 points above median
How this score is calculated88/100 puts this business ahead of most local businesses. Share this report on social or with the team behind it so customers see the work.
What This Means
Morgan & Morgan scores 88 of 100, a A- grade, which the scale reads as very good. That is above the current median of 80 across audits run with this tool.
The strongest areas are Photos & Visual Content at 100 of 100 and Review Rating at 100 of 100.
The weakest area is Attributes & Services at 50 of 100, which makes it the natural place to focus first.
Resolving the 3 quick wins below is worth 4 points on this scale, which would move the score to 92 of 100 and a A grade.
Quick Wins (The Fastest Fixes)
The listing has 2 additional categories. Consider adding 1 more to appear in more search results.
Use more specific categories instead of generic ones. For example, "Italian Restaurant" ranks better than just "Restaurant".
Reviews in the Google sample highlight "professional", "amazing", "best". Emphasize these strengths in the marketing.
These fixes lift the score to 92
This is what the fixes above are worth, added up. Each one carries the exact number of points it is currently costing this profile, weighted the same way the audit weights every category.
This business is 2 points away from the Gold Excellence Award
The GBPcentral Gold Excellence Award is awarded to businesses scoring 90 or higher on this audit and meeting the full published criteria for their category. Businesses scoring 95 or higher and meeting the stricter Platinum criteria may earn the Platinum tier. The Quick Wins above are the fastest route to closing the gap.
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Watching this profile
Critical Issues
Nothing critical. This profile clears the essentials. The category breakdown below shows where the remaining points are.
Google Policy Check
Google's Business Profile guidelines ask for the real-world business name in the name field, with services, locations, and marketing wording kept in the fields built for them. This matters because Google can suspend listings over name issues, and a suspension would take everything this report measures offline with it. This check reads the name as Google currently publishes it and does not affect the score above.
Category Scores
- Business Name
- Present
- Address
- Complete
- Phone Number
- Present
- Website
- Present
- Business Hours
- Set
- Business Status
- Operational
- Editorial Summary
- Not Available
- Primary Category
- Set
- Additional Categories
- Partial
- Category Specificity
- Generic
What to do
- The listing has 2 additional categories. Consider adding 1 more to appear in more search results.
- Use more specific categories instead of generic ones. For example, "Italian Restaurant" ranks better than just "Restaurant".
- Photos Detected
- 10+
- Status
- Excellent
- Industry Benchmark
- 5-10 typical for Legal Services
- Note
- Google reports at most 10 photo references for a listing. A listing showing 10 may hold many more, so this category is scored within that limit and does not distinguish between them.
- Review Count
- 962
- Status
- Excellent
- Industry Benchmark
- 5-25 average for Legal Services
- Average Rating
- 4.8
- Based On
- 962 reviews
- Status
- Excellent
- Reviews in Google Sample
- 5 of 962 total
- Detailed Reviews in Sample (50+ words)
- 3
- Themes in Sample (Positive)
- professional, amazing, best
- Themes in Sample (Negative)
- poor, horrible
Based on the up-to-five reviews Google returns for the listing, sorted by Google's relevance algorithm rather than by date. Themes and sentiment reflect that sample, not the full review history.
What to do
- Reviews in the Google sample highlight "professional", "amazing", "best". Emphasize these strengths in the marketing.
- Reviews in the Google sample mention "poor", "horrible". Address these issues operationally to improve the rating.
- Hours Published
- Yes
- Coverage
- Complete
- Schedule
- Open 24 hours, all week
- Secondary Hours
- Not Set
- Active Management
- Standard
What to do
- Set special hours for upcoming holidays or documented exceptions to the normal schedule. This is a visible signal to Google that the listing is actively managed.
- Website URL
- https://www.forthepeople.com/office-locations/new-york-state/manhattan/
- Reachable
- Yes
- SSL (HTTPS)
- Secure
- Server Response Time
- 8 ms
- Note
- Measured as time to first byte. Full page load including images, fonts, and scripts will be slower.
- Mobile Responsive
- Yes
- Name Match (Website/GBP)
- Match
- Address Match (Website/GBP)
- Match
- Phone Match (Website/GBP)
- Match
- Schema.org Markup
- Present
- Schema Matches GBP
- Match
- Engaged Attributes
- 1 of 3 relevant
- Active Attributes
- Accessibility Options
- Accessibility Features
- Present
What to do
- This profile engages 1 of 3 attributes relevant to the business type. Setting the remaining 2 attributes gives Google a fuller picture: Parking Options, Payment Options.
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Local Competitor Benchmark
How this profile compares with nearby businesses found for “Lawyer” at the time of this audit.
| Business | Rating | Reviews | Review volume compared |
|---|---|---|---|
| Morgan & Morgan This business | 4.8 | 962 | |
| Spodek Law Group P.C. | 5.0 | 1,127 | |
| Hansen & Rosasco, LLP | 4.9 | 419 | |
| The Law Offices of Michael S. Lamonsoff, PLLC | 4.7 | 583 | |
| Lebedin Kofman LLP | 4.9 | 489 | |
| ILGANAYEV LAW FIRM, PLLC | 4.9 | 129 |
Key takeaways
- Local competitors average 549 reviews at a 4.88 star rating.
- The most-reviewed competitor has 1127 reviews; this profile has 962 (a gap of 165).
- This profile did not appear in the top local results for "Lawyer".
- The highest-rated competitor leads this profile by 0.2 stars.
Competitor data comes from public Google results for the category search above, captured when this audit ran. It does not affect the audit score.
Local Visibility Map
See where this business actually ranks in Google local results at 9 points around its location, using its own category as the search. One click, about half a minute.
This audit was generated on Aug 6, 2026. Google may hold newer data for this business now.
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Review sentiment scored 62/100. Every new review surfaces the moment it lands, so complaints get answered early.
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Views, clicks, calls, and direction requests over time.
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- Data source
- Provided by Google
- Generated
- Aug 6, 2026 5:24 AM
- Scoring engine
- GBPcentral 4.2 How scores work
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