Skin Image - Dermatologist in Lahore

Ghazan Rd, near Allah Hoo Chowk, Block B1 Block B 1 Phase 1 Johar Town, Lahore, 54600, Pakistan Doctor
Visit website +92 322 4575885 View on Google Maps
Good
B+

Industry median 77 Top 10% start at 91 3 points above median

How this score is calculated
Score worth sharing

80/100 puts this business ahead of most local businesses. Share this report on social or with the team behind it so customers see the work.

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What This Means

Skin Image - Dermatologist in Lahore scores 80 of 100, a B+ grade, which the scale reads as good. That is above the current median of 77 across audits run with this tool.

The strongest areas are Profile Completeness at 100 of 100 and Category Optimization at 93 of 100.

The weakest area is Review Volume at 50 of 100, which makes it the natural place to focus first.

Resolving the 3 quick wins below is worth 2 points on this scale, which would move the score to 82 of 100 and a B+ grade.

Quick Wins (The Fastest Fixes)

Only 1/3 NAP fields match between the website and GBP
Website & Online Presence

Only 1/3 NAP fields match between the website and GBP. Ensure the Name, Address, and Phone are identical everywhere.

High impact, about 15 minutes, worth 13 category points
Implement a review request strategy
Review Volume

Implement a review request strategy. Send follow-up emails or texts after each job or visit using the listing's Google review link: https://www.google.com/maps/place//data=!4m3!3m2!1s0x39190159ec614879:0x81a94d00f7927bfa!12e1?g_mp=CiVnb29nbGUubWFwcy5wbGFjZXMudjEuUGxhY2VzLkdldFBsYWNlEAIYBCAA

High impact, about 45 minutes
Reviews in the Google sample highlight "wonderful", "professional", "best"
Review Sentiment & Quality

Reviews in the Google sample highlight "wonderful", "professional", "best". Emphasize these strengths in the marketing.

Medium impact, about 15 minutes
What's Possible

These fixes lift the score to 82

This is what the fixes above are worth, added up. Each one carries the exact number of points it is currently costing this profile, weighted the same way the audit weights every category.

Score today 80
After these 3 wins 82
+2 points Based on what each fix is worth in the audit. The live score also moves with new reviews and website changes.

This business is 10 points away from the Gold Excellence Award

The GBPcentral Gold Excellence Award is awarded to businesses scoring 90 or higher on this audit and meeting the full published criteria for their category. Businesses scoring 95 or higher and meeting the stricter Platinum criteria may earn the Platinum tier. The Quick Wins above are the fastest route to closing the gap.

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Critical Issues

Google Policy Check

Google's Business Profile guidelines ask for the real-world business name in the name field, with services, locations, and marketing wording kept in the fields built for them. This matters because Google can suspend listings over name issues, and a suspension would take everything this report measures offline with it. This check reads the name as Google currently publishes it and does not affect the score above.

A heads-up worth acting on
The business name appears to include wording Google's guidelines ask to keep out of the name field. Nothing on this report is reduced because of it, but a name flag is one of the few issues that can put the whole listing at risk rather than a few points. Trimming the name to the real-world brand protects the strong profile this report measures.
Service or category keywords appended to the business name
Detected: Dermatologist in Lahore
Remove the service and category text from the business name and keep only the real-world name. Categories, services, and specialties belong in the profile's category and services fields; carrying them in the name violates Google's guidelines and risks suspension.

This check is automated and conservative, and only Google can rule on a name with authority. If the wording above is the business's consistently used real-world name on signage and branding, it may comply as written.

Category Scores

Business Name
Present
Address
Complete
Phone Number
Present
Website
Present
Business Hours
Set
Business Status
Operational
Editorial Summary
Not Available
Primary Category
Set
Additional Categories
Good
Category Specificity
Mixed
Photos Detected
5+
Status
Average
Industry Benchmark
5-10 typical for Healthcare
Note
Google reports at most 10 photo references for a listing. A listing showing 10 may hold many more, so this category is scored within that limit and does not distinguish between them.

What to do

  1. Photo coverage is reasonable. Consider adding more photos across different categories (exterior, interior, team, products) to strengthen the listing.
Review Count
27
Status
Average
Industry Benchmark
10-40 average for Healthcare

What to do

  1. The listing has 27 reviews, which is average for Healthcare. Aim for 100+ to rank in the top tier.
  2. Implement a review request strategy. Send follow-up emails or texts after each job or visit using the listing's Google review link: https://www.google.com/maps/place//data=!4m3!3m2!1s0x39190159ec614879:0x81a94d00f7927bfa!12e1?g_mp=CiVnb29nbGUubWFwcy5wbGFjZXMudjEuUGxhY2VzLkdldFBsYWNlEAIYBCAA
Average Rating
4.6
Based On
27 reviews
Status
Excellent
Reviews in Google Sample
5 of 27 total
Detailed Reviews in Sample (50+ words)
2
Themes in Sample (Positive)
wonderful, professional, best

Based on the up-to-five reviews Google returns for the listing, sorted by Google's relevance algorithm rather than by date. Themes and sentiment reflect that sample, not the full review history.

What to do

  1. Reviews in the Google sample highlight "wonderful", "professional", "best". Emphasize these strengths in the marketing.
Hours Published
Yes
Coverage
Complete
Secondary Hours
Not Set
Holiday Hours
Not Visible
Note
Google's public data shows holiday hours only for the seven days after the audit, so they are reported here when visible and not scored.
Website URL
https://www.marham.pk/doctors/lahore/dermatologist/dr-tariq-niaz-butt
Reachable
Yes
SSL (HTTPS)
Secure
Server Response Time
213 ms
Note
Measured as time to first byte. Full page load including images, fonts, and scripts will be slower.
Mobile Responsive
Yes
Name Match (Website/GBP)
Match
Address Match (Website/GBP)
Mismatch
Phone Match (Website/GBP)
Mismatch
Schema.org Markup
Present
Schema Detail
Partial

What to do

  1. Only 1/3 NAP fields match between the website and GBP. Ensure the Name, Address, and Phone are identical everywhere.
  2. The Schema.org markup is present but missing key details (address and telephone). Add a complete address and telephone property so search engines can reconcile the structured data with the GBP listing.
Engaged Attributes
2 of 4 relevant
Active Attributes
Accessibility Options, Restroom
Accessibility Features
Present

What to do

  1. This profile engages 2 of 4 attributes relevant to the business type. Setting the remaining 2 attributes gives Google a fuller picture: Parking Options, Payment Options.

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Local Competitor Benchmark

How this profile compares with nearby businesses found for “Doctor” at the time of this audit.

20+ Position in the category search
4.2 Competitor avg rating
248 Competitor avg reviews
495 Review gap to leader
Nearby competitors with their ratings and review counts
Business Rating Reviews Review volume compared
Skin Image - Dermatologist in Lahore This business 4.6 27
Doctor Farhan Mustafa - Best consultant physician in Lahore | FCPS ,MRCP UK INTERNAL MEDICINE | MEDICAL SPECIALIST PAKISTAN 5.0 283
Iqraa Medical Complex (IMC) Old Building 2.6 522
Dr Muhammad Bilal Malik Consultant Cardiologist & Medical Specialist | Best Cardiologist & Diabetologist in Lahore Pakistan 5.0 337
The family clinic. 5.0 2
Saadan Hospital TGDC 3.2 98

Key takeaways

  • Local competitors average 248 reviews at a 4.16 star rating.
  • The most-reviewed competitor has 522 reviews; this profile has 27 (a gap of 495).
  • This profile did not appear in the top local results for "Doctor".
  • The highest-rated competitor leads this profile by 0.4 stars.

Competitor data comes from public Google results for the category search above, captured when this audit ran. It does not affect the audit score.

Local Visibility Map

See where this business actually ranks in Google local results at 9 points around its location, using its own category as the search. One click, about half a minute.

Score History

  1. Oct 17, 2026 80/100 B+ Engine 4.4 View report Compare
  2. Sep 22, 2026 80/100 B+ Engine 4.4 This report

This audit was generated on Sep 22, 2026. Google may hold newer data for this business now.

Go Further with GBPcentral

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Most relevant for this profile
Review Management Tools

Review volume scored 50/100. Alerts and response tracking keep a request-and-respond routine going.

Post Scheduling & Automation

Scheduled posts keep the profile active week after week.

Performance Analytics

Views, clicks, calls, and direction requests over time.

Profile Health Monitoring

A live score that flags profile gaps as they appear.

Multi-Location Management

Every location managed from one dashboard.

Explore all features

Talk to a GBP Specialist

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About this report

Data source
Provided by Google
Generated
Sep 22, 2026 4:54 PM
Scoring engine
GBPcentral 4.4 How scores work

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