PLANTA New York
Industry median 78 Top 10% start at 91 14 points above median
How this score is calculated92/100 puts this business ahead of most local businesses. Share this report on social or with the team behind it so customers see the work.
What This Means
PLANTA New York scores 92 of 100, a A grade, which the scale reads as excellent. That is above the current median of 78 across audits run with this tool.
The strongest areas are Photos & Visual Content at 100 of 100 and Review Volume at 100 of 100.
The weakest area is Website & Online Presence at 78 of 100, which makes it the natural place to focus first.
Resolving the 3 quick wins below is worth 3 points on this scale, which would move the score to 95 of 100 and a A+ grade.
Quick Wins (The Fastest Fixes)
The business name on the website doesn't match the GBP listing ('PLANTA New York'). Consistent NAP (Name, Address, Phone) is critical for local SEO.
Only 2/3 NAP fields match between the website and GBP. Ensure the Name, Address, and Phone are identical everywhere.
Set special hours for upcoming holidays or documented exceptions to the normal schedule. This is a visible signal to Google that the listing is actively managed.
These fixes lift the score to 95
This is what the fixes above are worth, added up. Each one carries the exact number of points it is currently costing this profile, weighted the same way the audit weights every category.
This business holds the 2026 Gold Excellence Award
The award is active through December 31, 2026. The public certificate page can be shared at any time.
Critical Issues
Nothing critical. This profile clears the essentials. The category breakdown below shows where the remaining points are.
Google Policy Check
Google's Business Profile guidelines ask for the real-world business name in the name field, with services, locations, and marketing wording kept in the fields built for them. This matters because Google can suspend listings over name issues, and a suspension would take everything this report measures offline with it. This check reads the name as Google currently publishes it and does not affect the score above.
Category Scores
- Business Name
- Present
- Address
- Complete
- Phone Number
- Present
- Website
- Present
- Business Hours
- Set
- Business Status
- Operational
- Editorial Summary
- Not Available
- Primary Category
- Set
- Additional Categories
- Good
- Category Specificity
- Mixed
- Photos Detected
- 10+
- Status
- Excellent
- Industry Benchmark
- 10-20 typical for Restaurants & Food
- Note
- Google reports at most 10 photo references for a listing. A listing showing 10 may hold many more, so this category is scored within that limit and does not distinguish between them.
What to do
- Google's public data reports at most 10 photos, so we cannot see the full library. Listings in Restaurants & Food typically carry 10 to 20 photos. Keep adding current photos across the exterior, interior, team, and what the business sells.
- Review Count
- 3181
- Status
- Excellent
- Industry Benchmark
- 20-100 average for Restaurants & Food
- Average Rating
- 4.5
- Based On
- 3181 reviews
- Status
- Very Good
What to do
- A rating of 4.5 is solid. Focus on delivering consistently great experiences to push above 4.5.
- Reviews in Google Sample
- 5 of 3181 total
- Google's Review Summary
- People say this restaurant offers delicious and creative plant-based dishes, with many highlighting the flavorful sushi, bang bang broccoli, and truffle fried rice. They also appreciate the stylish and lively atmosphere, making it a great spot for various occasions. Guests mention the staff are friendly, attentive, and provide excellent service, often accommodating dietary needs. (Summarized with Gemini)
- Detailed Reviews in Sample (50+ words)
- 5
- Themes in Sample (Positive)
- amazing, great, love
Based on the up-to-five reviews Google returns for the listing, sorted by Google's relevance algorithm rather than by date. Themes and sentiment reflect that sample, not the full review history.
What to do
- Reviews in the Google sample highlight "amazing", "great", "love". Emphasize these strengths in the marketing.
- Hours Published
- Yes
- Coverage
- Complete
- Secondary Hours
- Set
- Active Management
- Standard
What to do
- Set special hours for upcoming holidays or documented exceptions to the normal schedule. This is a visible signal to Google that the listing is actively managed.
- Website URL
- https://www.plantarestaurants.com/location/planta-queen-new-york-city/
- Reachable
- Yes
- SSL (HTTPS)
- Secure
- Server Response Time
- 7 ms
- Note
- Measured as time to first byte. Full page load including images, fonts, and scripts will be slower.
- Mobile Responsive
- Yes
- Name Match (Website/GBP)
- Mismatch
- Address Match (Website/GBP)
- Match
- Phone Match (Website/GBP)
- Match
- Schema.org Markup
- Present
- Schema Detail
- Partial
What to do
- The business name on the website doesn't match the GBP listing ('PLANTA New York'). Consistent NAP (Name, Address, Phone) is critical for local SEO.
- Only 2/3 NAP fields match between the website and GBP. Ensure the Name, Address, and Phone are identical everywhere.
- The Schema.org markup is present but missing key details (address and telephone). Add a complete address and telephone property so search engines can reconcile the structured data with the GBP listing.
- Engaged Attributes
- 19 of 20 relevant
- Active Attributes
- Accessibility Options, Parking Options, Payment Options, Delivery, Dine-in, Takeout, Reservations, Breakfast
- Indicated As Not Offered
- Outdoor Seating, Live Music, Children's Menu
- Accessibility Features
- Present
What to do
- This profile engages 19 of 20 attributes relevant to the business type. Setting the remaining 1 attribute gives Google a fuller picture: Curbside Pickup.
Add this badge to the business website
Local Competitor Benchmark
How this profile compares with nearby businesses found for “Vegan restaurant” at the time of this audit.
| Business | Rating | Reviews | Review volume compared |
|---|---|---|---|
| PLANTA New York This business | 4.5 | 3,181 | |
| Vegan Grill | 4.5 | 449 | |
| Willow Vegan Bistro | 4.7 | 1,735 | |
| Avant Garden | 4.6 | 926 | |
| Urban Vegan Kitchen | 4.6 | 1,926 | |
| PLNT Burger | 4.7 | 1,288 |
Key takeaways
- Local competitors average 1265 reviews at a 4.62 star rating.
- The most-reviewed competitor has 1926 reviews; this profile has 3181 (a gap of 0).
- The highest-rated competitor leads this profile by 0.2 stars.
Competitor data comes from public Google results for the category search above, captured when this audit ran. It does not affect the audit score.
Local Visibility Map
See where this business actually ranks in Google local results at 9 points around its location, using its own category as the search. One click, about half a minute.
This audit was generated on Aug 3, 2026. Google may hold newer data for this business now.
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- Data source
- Provided by Google
- Generated
- Aug 3, 2026 1:07 AM
- Scoring engine
- GBPcentral 4.2 How scores work
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