Franceschini | Clínica Veterinária em Hortolândia | Veterinários

Av. Olívio Franceschini, 1761 - Lot. Remanso Campineiro, Hortolândia - SP, 13186-033, Brazil Veterinary care
Visit website +55 19 99564-4740 View on Google Maps
Very Good
A-

Industry median 77 Top 10% start at 90 11 points above median

How this score is calculated
Score worth sharing

88/100 puts this business ahead of most local businesses. Share this report on social or with the team behind it so customers see the work.

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What This Means

Franceschini | Clínica Veterinária em Hortolândia | Veterinários scores 88 of 100, a A- grade, which the scale reads as very good. That is above the current median of 77 across audits run with this tool.

The strongest areas are Photos & Visual Content at 100 of 100 and Review Volume at 100 of 100.

The weakest area is Website & Online Presence at 69 of 100, which makes it the natural place to focus first.

Resolving the 3 quick wins below is worth 6 points on this scale, which would move the score to 94 of 100 and a A grade.

Quick Wins (The Fastest Fixes)

Use more specific categories instead of generic ones
Category Optimization

Use more specific categories instead of generic ones. For example, "Italian Restaurant" ranks better than just "Restaurant".

High impact, about 15 minutes, worth 15 category points
The business name on the website doesn't match the GBP listing ('Franceschini | Clínica Veterinária em Hortolândia | Veterinários')
Website & Online Presence

The business name on the website doesn't match the GBP listing ('Franceschini | Clínica Veterinária em Hortolândia | Veterinários'). Consistent NAP (Name, Address, Phone) is critical for local SEO.

High impact, about 15 minutes, worth 6 category points
Only 1/3 NAP fields match between the website and GBP
Website & Online Presence

Only 1/3 NAP fields match between the website and GBP. Ensure the Name, Address, and Phone are identical everywhere.

High impact, about 15 minutes, worth 13 category points
What's Possible

These fixes lift the score to 94

This is what the fixes above are worth, added up. Each one carries the exact number of points it is currently costing this profile, weighted the same way the audit weights every category.

Score today 88
After these 3 wins 94
+6 points Based on what each fix is worth in the audit. The live score also moves with new reviews and website changes.

This business is 2 points away from the Gold Excellence Award

The GBPcentral Gold Excellence Award is awarded to businesses scoring 90 or higher on this audit and meeting the full published criteria for their category. Businesses scoring 95 or higher and meeting the stricter Platinum criteria may earn the Platinum tier. The Quick Wins above are the fastest route to closing the gap.

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Critical Issues

Google Policy Check

Google's Business Profile guidelines ask for the real-world business name in the name field, with services, locations, and marketing wording kept in the fields built for them. This matters because Google can suspend listings over name issues, and a suspension would take everything this report measures offline with it. This check reads the name as Google currently publishes it and does not affect the score above.

A heads-up worth acting on
The business name appears to include wording Google's guidelines ask to keep out of the name field. Nothing on this report is reduced because of it, but a name flag is one of the few issues that can put the whole listing at risk rather than a few points. Trimming the name to the real-world brand protects the strong profile this report measures.
Separator characters in the business name
Detected: Franceschini | Clínica Veterinária em Hortolândia | Veterinários
Remove the separator characters and everything after them. Google requires the name field to hold only the real-world business name; keywords added behind separators are a common cause of listing suspension.
Extra descriptive text in the business name
Detected: Clínica Veterinária em Hortolândia; Veterinários
Confirm this wording is part of the real-world business name as used on signage and branding. Descriptive text added only to the Google listing conflicts with Google's naming guidelines.
Unusually long business name
Detected: Franceschini | Clínica Veterinária em Hortolândia | Veterinários
Review whether everything in the name is part of the real-world brand. Names this long usually carry added keywords or descriptions that belong in other profile fields.

This check is automated and conservative, and only Google can rule on a name with authority. If the wording above is the business's consistently used real-world name on signage and branding, it may comply as written.

Category Scores

Business Name
Present
Address
Complete
Phone Number
Present
Website
Present
Business Hours
Set
Business Status
Operational
Editorial Summary
Not Available
Primary Category
Set
Additional Categories
Good
Category Specificity
Generic

What to do

  1. Use more specific categories instead of generic ones. For example, "Italian Restaurant" ranks better than just "Restaurant".
Photos Detected
10+
Status
Excellent
Industry Benchmark
5-10 typical for Medical & Wellness Specialties
Note
Google reports at most 10 photo references for a listing. A listing showing 10 may hold many more, so this category is scored within that limit and does not distinguish between them.
Review Count
184
Status
Excellent
Industry Benchmark
10-40 average for Medical & Wellness Specialties
Average Rating
4.7
Based On
184 reviews
Status
Excellent
Reviews in Google Sample
5 of 184 total
Detailed Reviews in Sample (50+ words)
5

Based on the up-to-five reviews Google returns for the listing, sorted by Google's relevance algorithm rather than by date. Themes and sentiment reflect that sample, not the full review history.

Hours Published
Yes
Coverage
Complete
Secondary Hours
Not Set
Holiday Hours
Not Visible
Note
Google's public data shows holiday hours only for the seven days after the audit, so they are reported here when visible and not scored.
Website URL
http://www.veterinariafranceschini.com.br/
Reachable
Yes
SSL (HTTPS)
Secure
Profile Website URL
Insecure Scheme
Server Response Time
522 ms
Note
Measured as time to first byte. Full page load including images, fonts, and scripts will be slower.
Mobile Responsive
Yes
Name Match (Website/GBP)
Mismatch
Address Match (Website/GBP)
Mismatch
Phone Match (Website/GBP)
Match
Schema.org Markup
Present
Schema Detail
Partial

What to do

  1. The website loads securely over HTTPS, but the website field on the Google Business Profile still points at the http:// address. Update it to the https:// address so customers and Google are sent straight to the secure version.
  2. The business name on the website doesn't match the GBP listing ('Franceschini | Clínica Veterinária em Hortolândia | Veterinários'). Consistent NAP (Name, Address, Phone) is critical for local SEO.
  3. Only 1/3 NAP fields match between the website and GBP. Ensure the Name, Address, and Phone are identical everywhere.
  4. The Schema.org markup is present but missing key details (address and telephone). Add a complete address and telephone property so search engines can reconcile the structured data with the GBP listing.
Engaged Attributes
3 of 5 relevant
Active Attributes
Accessibility Options, Parking Options, Restroom
Accessibility Features
Present

What to do

  1. This profile engages 3 of 5 attributes relevant to the business type. Setting the remaining 2 attributes gives Google a fuller picture: Payment Options, Good for Children.

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Local Competitor Benchmark

How this profile compares with nearby businesses found for “Veterinary care” at the time of this audit.

20+ Position in the category search
5.0 Competitor avg rating
180 Competitor avg reviews
243 Review gap to leader
Nearby competitors with their ratings and review counts
Business Rating Reviews Review volume compared
Franceschini | Clínica Veterinária em Hortolândia | Veterinários This business 4.7 184
Veterinário 24 horas Atendimento domiciliar Campinas/Hortolândia e Região - Dr. Edy Oliveira 5.0 194
Vet Friend atendimento em Domicilio - Veterinário em Hortolândia 5.0 48
Vetclin Clínica Veterinária em Hortolândia 4.9 67
Atendimento Veterinário - Dra Elô 5.0 427
Clínica Veterinária Hortolandia Tia Lu 4.9 164

Key takeaways

  • Local competitors average 180 reviews at a 4.96 star rating.
  • The most-reviewed competitor has 427 reviews; this profile has 184 (a gap of 243).
  • This profile did not appear in the top local results for "Veterinary care".
  • The highest-rated competitor leads this profile by 0.3 stars.

Competitor data comes from public Google results for the category search above, captured when this audit ran. It does not affect the audit score.

Local Visibility Map

See where this business actually ranks in Google local results at 9 points around its location, using its own category as the search. One click, about half a minute.

Score History

  1. Sep 29, 2026 88/100 A- Engine 4.4 View report Compare
  2. Sep 18, 2026 88/100 A- Engine 4.4 This report

This audit was generated on Sep 18, 2026. Google may hold newer data for this business now.

Go Further with GBPcentral

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Most relevant for this profile
Performance Analytics

Website presence scored 69/100. Track how customers move from this profile to the website and see each fix pay off.

Review Management Tools

Review alerts, response tracking, and sentiment in one place.

Post Scheduling & Automation

Scheduled posts keep the profile active week after week.

Profile Health Monitoring

A live score that flags profile gaps as they appear.

Multi-Location Management

Every location managed from one dashboard.

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About this report

Data source
Provided by Google
Generated
Sep 18, 2026 1:47 PM
Scoring engine
GBPcentral 4.4 How scores work

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