Box Cañon Falls Park
Industry median 77 Top 10% start at 91 8 points above median
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85/100 puts this business ahead of most local businesses. Share this report on social or with the team behind it so customers see the work.
What This Means
Box Cañon Falls Park scores 85 of 100, a A- grade, which the scale reads as very good. That is above the current median of 77 across audits run with this tool.
The strongest areas are Photos & Visual Content at 100 of 100 and Review Rating at 100 of 100.
One category needs urgent attention: Business Hours Optimization at 0 of 100. Scores under 30 mark a gap significant enough to hold back the areas that are working.
Resolving the 3 quick wins below is worth 10 points on this scale, which would move the score to 95 of 100 and a A+ grade.
Quick Wins (The Fastest Fixes)
Set the business hours. Incomplete hours reduce trust and can cost the listing customers.
Only 2/3 NAP fields match between the website and GBP. Ensure the Name, Address, and Phone are identical everywhere.
Set the business hours for all 7 days. Even if closed, mark as "Closed" rather than leaving blank.
These fixes lift the score to 95
This is what the fixes above are worth, added up. Each one carries the exact number of points it is currently costing this profile, weighted the same way the audit weights every category.
This business is 5 points away from the Gold Excellence Award
The GBPcentral Gold Excellence Award is awarded to businesses scoring 90 or higher on this audit and meeting the full published criteria for their category. Businesses scoring 95 or higher and meeting the stricter Platinum criteria may earn the Platinum tier. The Quick Wins above are the fastest route to closing the gap.
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Watching this profile
Critical Issues
Google Policy Check
Google's Business Profile guidelines ask for the real-world business name in the name field, with services, locations, and marketing wording kept in the fields built for them. This matters because Google can suspend listings over name issues, and a suspension would take everything this report measures offline with it. This check reads the name as Google currently publishes it and does not affect the score above.
Category Scores
- Business Name
- Present
- Address
- Complete
- Phone Number
- Present
- Website
- Present
- Business Hours
- Missing
- Business Status
- Operational
- Editorial Summary
- Present
What to do
- Set the business hours. Incomplete hours reduce trust and can cost the listing customers.
- Primary Category
- Set
- Additional Categories
- Good
- Category Specificity
- Specific
- Photos Detected
- 10+
- Status
- Excellent
- Industry Benchmark
- 20-40 typical for Entertainment & Attractions
- Note
- Google reports at most 10 photo references for a listing. A listing showing 10 may hold many more, so this category is scored within that limit and does not distinguish between them.
What to do
- Google's public data reports at most 10 photos, so we cannot see the full library. Listings in Entertainment & Attractions typically carry 20 to 40 photos. Keep adding current photos across the exterior, interior, team, and what the business sells.
- Review Count
- 2570
- Status
- Excellent
- Industry Benchmark
- 50-200 average for Entertainment & Attractions
- Average Rating
- 4.8
- Based On
- 2570 reviews
- Status
- Excellent
- Reviews in Google Sample
- 5 of 2570 total
- Detailed Reviews in Sample (50+ words)
- 5
- Themes in Sample (Positive)
- amazing, great, love
Based on the up-to-five reviews Google returns for the listing, sorted by Google's relevance algorithm rather than by date. Themes and sentiment reflect that sample, not the full review history.
What to do
- Reviews in the Google sample highlight "amazing", "great", "love". Emphasize these strengths in the marketing.
- Regular Hours
- Missing
What to do
- Set the business hours for all 7 days. Even if closed, mark as "Closed" rather than leaving blank.
- Businesses without hours lose visibility in "open now" searches, which make up a significant portion of local queries.
- Website URL
- https://www.visitouray.com/box-canyon-falls
- Reachable
- Yes
- SSL (HTTPS)
- Secure
- Server Response Time
- 181 ms
- Note
- Measured as time to first byte. Full page load including images, fonts, and scripts will be slower.
- Mobile Responsive
- Yes
- Name Match (Website/GBP)
- Match
- Address Match (Website/GBP)
- Mismatch
- Phone Match (Website/GBP)
- Match
- Schema.org Markup
- Present
- Schema Detail
- Minimal
What to do
- Only 2/3 NAP fields match between the website and GBP. Ensure the Name, Address, and Phone are identical everywhere.
- The Schema.org markup is present but minimal. Add the business name, full address, telephone, and URL so the markup carries the information Google needs to match it to the GBP listing.
- Engaged Attributes
- 5 of 7 relevant
- Active Attributes
- Parking Options, Payment Options, Good for Children, Dog Friendly
- Indicated As Not Offered
- Accessibility Options
What to do
- This profile engages 5 of 7 attributes relevant to the business type. Setting the remaining 2 attributes gives Google a fuller picture: Restroom, Good for Groups.
- Accessibility information is on file but indicates no wheelchair-accessible features. If any are available, update the listing, because accessibility features are a strong local-search signal.
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Local Visibility Map
See where this business actually ranks in Google local results at 9 points around its location, using its own category as the search. One click, about half a minute.
This audit was generated on May 1, 2026. Google may hold newer data for this business now.
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Go Further with GBPcentral
One platform for the work this report measures: posts, reviews, analytics, and profile health.
Business hours scored 0/100. Continuous monitoring flags hour and completeness gaps as they appear.
Review alerts, response tracking, and sentiment in one place.
Scheduled posts keep the profile active week after week.
Views, clicks, calls, and direction requests over time.
Every location managed from one dashboard.
Talk to a GBP Specialist
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- Data source
- Provided by Google
- Generated
- May 1, 2026 4:24 AM
- Scoring engine
- GBPcentral 4.4 How scores work
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