Herbert Construction Materials
Industry median 80 Top 10% start at 92 1 points above median
How this score is calculatedWhat This Means
Herbert Construction Materials scores 81 of 100, a B+ grade, which the scale reads as good. That is above the current median of 80 across audits run with this tool.
The strongest areas are Photos & Visual Content at 100 of 100 and Review Volume at 100 of 100.
The weakest area is Review Sentiment & Quality at 49 of 100, which makes it the natural place to focus first.
Resolving the 3 quick wins below is worth 5 points on this scale, which would move the score to 86 of 100 and a A- grade.
Quick Wins (The Fastest Fixes)
The listing has 2 additional categories. Consider adding 1 more to appear in more search results.
Use more specific categories instead of generic ones. For example, "Italian Restaurant" ranks better than just "Restaurant".
The business name on the website doesn't match the GBP listing ('Herbert Construction Materials'). Consistent NAP (Name, Address, Phone) is critical for local SEO.
These fixes lift the score to 86
This is what the fixes above are worth, added up. Each one carries the exact number of points it is currently costing this profile, weighted the same way the audit weights every category.
This business is 9 points away from the Gold Excellence Award
The GBPcentral Gold Excellence Award is awarded to businesses scoring 90 or higher on this audit and meeting the full published criteria for their category. Businesses scoring 95 or higher and meeting the stricter Platinum criteria may earn the Platinum tier. The Quick Wins above are the fastest route to closing the gap.
Notify me when this profile scores 90 or higher
If a future audit of this profile crosses the Gold threshold, we will send one email to that address.
We only use this address for the notification above. Unsubscribe any time.
Watching this profile
Critical Issues
Nothing critical. This profile clears the essentials. The category breakdown below shows where the remaining points are.
Google Policy Check
Google's Business Profile guidelines ask for the real-world business name in the name field, with services, locations, and marketing wording kept in the fields built for them. This matters because Google can suspend listings over name issues, and a suspension would take everything this report measures offline with it. This check reads the name as Google currently publishes it and does not affect the score above.
Category Scores
- Business Name
- Present
- Address
- Complete
- Phone Number
- Present
- Website
- Present
- Business Hours
- Set
- Business Status
- Operational
- Editorial Summary
- Not Available
- Primary Category
- Set
- Additional Categories
- Partial
- Category Specificity
- Generic
What to do
- The listing has 2 additional categories. Consider adding 1 more to appear in more search results.
- Use more specific categories instead of generic ones. For example, "Italian Restaurant" ranks better than just "Restaurant".
- Photos Detected
- 10+
- Status
- Excellent
- Industry Benchmark
- 10-15 typical for Retail
- Note
- Google reports at most 10 photo references for a listing. A listing showing 10 may hold many more, so this category is scored within that limit and does not distinguish between them.
What to do
- Google's public data reports at most 10 photos, so we cannot see the full library. Listings in Retail typically carry 10 to 15 photos. Keep adding current photos across the exterior, interior, team, and what the business sells.
- Review Count
- 659
- Status
- Excellent
- Industry Benchmark
- 10-50 average for Retail
- Average Rating
- 4.4
- Based On
- 659 reviews
- Status
- Very Good
What to do
- A rating of 4.4 is solid. Focus on delivering consistently great experiences to push above 4.5.
- Reviews in Google Sample
- 5 of 659 total
Based on the up-to-five reviews Google returns for the listing, sorted by Google's relevance algorithm rather than by date. Themes and sentiment reflect that sample, not the full review history.
- Hours Published
- Yes
- Coverage
- Complete
- Secondary Hours
- Not Set
- Active Management
- Standard
What to do
- Set special hours for upcoming holidays or documented exceptions to the normal schedule. This is a visible signal to Google that the listing is actively managed.
- Website URL
- https://www.herbertmateriais.com.br/
- Reachable
- Yes
- SSL (HTTPS)
- Secure
- Server Response Time
- 61 ms
- Note
- Measured as time to first byte. Full page load including images, fonts, and scripts will be slower.
- Mobile Responsive
- Yes
- Name Match (Website/GBP)
- Mismatch
- Address Match (Website/GBP)
- Mismatch
- Phone Match (Website/GBP)
- Match
- Schema.org Markup
- Present
- Schema Detail
- Partial
What to do
- The business name on the website doesn't match the GBP listing ('Herbert Construction Materials'). Consistent NAP (Name, Address, Phone) is critical for local SEO.
- Only 1/3 NAP fields match between the website and GBP. Ensure the Name, Address, and Phone are identical everywhere.
- The Schema.org markup is present but missing key details (address and telephone). Add a complete address and telephone property so search engines can reconcile the structured data with the GBP listing.
- Engaged Attributes
- 3 of 6 relevant
- Active Attributes
- Accessibility Options, Payment Options, Delivery
- Accessibility Features
- Present
What to do
- This profile engages 3 of 6 attributes relevant to the business type. Setting the remaining 3 attributes gives Google a fuller picture: Parking Options, Curbside Pickup, Restroom.
Add this badge to the business website
Local Competitor Benchmark
How this profile compares with nearby businesses found for “Building materials store” at the time of this audit.
| Business | Rating | Reviews | Review volume compared |
|---|---|---|---|
| Herbert Construction Materials This business | 4.4 | 659 | |
| ERVIN LARSEN - Construção e Acabamento | 4.6 | 69 | |
| Comercial Bandeirantes Materiais de Construção | 4.3 | 75 | |
| Comercial Bandeirante | 4.3 | 177 | |
| Ervin Larsen - Materiais de Construção | 4.5 | 119 | |
| ABC da Construção União da Vitória | 5.0 | 4 |
Key takeaways
- Local competitors average 89 reviews at a 4.54 star rating.
- The most-reviewed competitor has 177 reviews; this profile has 659 (a gap of 0).
- The highest-rated competitor leads this profile by 0.6 stars.
Competitor data comes from public Google results for the category search above, captured when this audit ran. It does not affect the audit score.
Local Visibility Map
See where this business actually ranks in Google local results at 9 points around its location, using its own category as the search. One click, about half a minute.
This audit was generated on Aug 25, 2026. Google may hold newer data for this business now.
Own or manage this business?
Keep This Profile Strong
A score of 81/100 takes ongoing work to hold. GBPcentral gives you scheduled posts, review monitoring, and performance tracking so the edge never slips.
Get Started Free7-day free trial on the Starter plan.
Not your business? Run a free audit of your own.
Go Further with GBPcentral
One platform for the work this report measures: posts, reviews, analytics, and profile health.
Review sentiment scored 49/100. Every new review surfaces the moment it lands, so complaints get answered early.
Scheduled posts keep the profile active week after week.
Views, clicks, calls, and direction requests over time.
A live score that flags profile gaps as they appear.
Every location managed from one dashboard.
Talk to a GBP Specialist
Want to go beyond the basics? Our team can review these audit results and identify advanced optimization opportunities specific to this business.
Book a Free ConsultationAbout this report
- Data source
- Provided by Google
- Generated
- Aug 25, 2026 6:58 PM
- Scoring engine
- GBPcentral 4.2 How scores work
Represent this business? You can ask for it to be excluded from search engine promotion and award consideration.
Request exclusionDownload the PDF Report
Enter your email and we'll send you a link to download the professional PDF report.
Check Your Inbox
We've sent a download link to . Click the link in the email to download the PDF report.
The link expires in 48 hours. If you don't see the email in your inbox, please check your junk or spam folder.
Share this report
