Sila Heating, Air Conditioning, Plumbing & Electrical

55 Lafayette Ave, White Plains, NY 10603, USA Electrician
Good
B+

Industry median 77 Top 10% start at 91 5 points above median

How this score is calculated
Score worth sharing

82/100 puts this business ahead of most local businesses. Share this report on social or with the team behind it so customers see the work.

What This Means

Sila Heating, Air Conditioning, Plumbing & Electrical scores 82 of 100, a B+ grade, which the scale reads as good. That is above the current median of 77 across audits run with this tool.

The strongest areas are Photos & Visual Content at 100 of 100 and Review Rating at 100 of 100.

One category needs urgent attention: Attributes & Services at 0 of 100. Scores under 30 mark a gap significant enough to hold back the areas that are working.

Resolving the 3 quick wins below is worth 6 points on this scale, which would move the score to 88 of 100 and a A- grade.

Quick Wins (The Fastest Fixes)

The primary category 'General contractor' is quite generic
Category Optimization

The primary category 'General contractor' is quite generic. Consider a more specific category that better describes the business to rank for more relevant searches.

High impact, about 15 minutes, worth 15 category points
Use more specific categories instead of generic ones
Category Optimization

Use more specific categories instead of generic ones. For example, "Italian Restaurant" ranks better than just "Restaurant".

High impact, about 15 minutes, worth 15 category points
The business name on the website doesn't match the GBP listing ('Sila Heating, Air Conditioning, Plumbing & Electrical')
Website & Online Presence

The business name on the website doesn't match the GBP listing ('Sila Heating, Air Conditioning, Plumbing & Electrical'). Consistent NAP (Name, Address, Phone) is critical for local SEO.

High impact, about 15 minutes, worth 6 category points
What's Possible

These fixes lift the score to 88

This is what the fixes above are worth, added up. Each one carries the exact number of points it is currently costing this profile, weighted the same way the audit weights every category.

Score today 82
After these 3 wins 88

This business is 8 points away from the Gold Excellence Award

The GBPcentral Gold Excellence Award is awarded to businesses scoring 90 or higher on this audit and meeting the full published criteria for their category. Businesses scoring 95 or higher and meeting the stricter Platinum criteria may earn the Platinum tier. The Quick Wins above are the fastest route to closing the gap.

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Critical Issues

Google Policy Check

Google's Business Profile guidelines ask for the real-world business name in the name field, with services, locations, and marketing wording kept in the fields built for them. This matters because Google can suspend listings over name issues, and a suspension would take everything this report measures offline with it. This check reads the name as Google currently publishes it and does not affect the score above.

A heads-up worth acting on
The business name appears to include wording Google's guidelines ask to keep out of the name field. Nothing on this report is reduced because of it, but a name flag is one of the few issues that can put the whole listing at risk rather than a few points. Trimming the name to the real-world brand protects the strong profile this report measures.
Service or category keywords appended to the business name
Detected: Plumbing & Electrical
Remove the service and category text from the business name and keep only the real-world name. Categories, services, and specialties belong in the profile's category and services fields; carrying them in the name violates Google's guidelines and risks suspension.
Extra descriptive text in the business name
Detected: Air Conditioning
Confirm this wording is part of the real-world business name as used on signage and branding. Descriptive text added only to the Google listing conflicts with Google's naming guidelines.

This check is automated and conservative, and only Google can rule on a name with authority. If the wording above is the business's consistently used real-world name on signage and branding, it may comply as written.

Category Scores

Business Name
Present
Address
Complete
Phone Number
Present
Website
Present
Business Hours
Set
Business Status
Operational
Editorial Summary
Not Available
Primary Category
Set
Additional Categories
Good
Category Specificity
Generic

What to do

  1. The primary category 'General contractor' is quite generic. Consider a more specific category that better describes the business to rank for more relevant searches.
  2. Use more specific categories instead of generic ones. For example, "Italian Restaurant" ranks better than just "Restaurant".
Photos Detected
10+
Status
Excellent
Industry Benchmark
5-10 typical for Home Services
Note
Google reports at most 10 photo references for a listing. A listing showing 10 may hold many more, so this category is scored within that limit and does not distinguish between them.
Review Count
1957
Status
Excellent
Industry Benchmark
10-50 average for Home Services
Average Rating
4.8
Based On
1957 reviews
Status
Excellent
Reviews in Google Sample
5 of 1957 total
Detailed Reviews in Sample (50+ words)
4
Themes in Sample (Positive)
professional, great, highly recommend
Themes in Sample (Negative)
slow

Based on the up-to-five reviews Google returns for the listing, sorted by Google's relevance algorithm rather than by date. Themes and sentiment reflect that sample, not the full review history.

What to do

  1. Reviews in the Google sample highlight "professional", "great", "highly recommend". Emphasize these strengths in the marketing.
  2. Reviews in the Google sample mention "slow". Address these issues operationally to improve the rating.
Hours Published
Yes
Coverage
Complete
Schedule
Open 24 hours, all week
Secondary Hours
Not Set
Holiday Hours
Not Visible
Note
Google's public data shows holiday hours only for the seven days after the audit, so they are reported here when visible and not scored.
Website URL
https://nyct.sila.com/
Reachable
Yes
SSL (HTTPS)
Secure
Server Response Time
32 ms
Note
Measured as time to first byte. Full page load including images, fonts, and scripts will be slower.
Mobile Responsive
Yes
Name Match (Website/GBP)
Mismatch
Address Match (Website/GBP)
Match
Phone Match (Website/GBP)
Mismatch
Schema.org Markup
Present
Schema Detail
Partial

What to do

  1. The business name on the website doesn't match the GBP listing ('Sila Heating, Air Conditioning, Plumbing & Electrical'). Consistent NAP (Name, Address, Phone) is critical for local SEO.
  2. Only 1/3 NAP fields match between the website and GBP. Ensure the Name, Address, and Phone are identical everywhere.
  3. The Schema.org markup is present but missing key details (address and telephone). Add a complete address and telephone property so search engines can reconcile the structured data with the GBP listing.
Engaged Attributes
0 of 3 relevant

What to do

  1. This profile engages 0 of 3 attributes relevant to the business type. Setting the remaining 3 attributes gives Google a fuller picture: Accessibility Options, Parking Options, Payment Options.
  2. Add accessibility information. Specifying wheelchair-accessible entrance, parking, restroom, or seating helps customers and signals to Google that the listing is well-maintained.
  3. Set at least the key business attributes (payment options, parking, accessibility) to help customers choose the business and improve local-search visibility.

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Local Competitor Benchmark

How this profile compares with nearby businesses found for “Electrician” at the time of this audit.

20+ Position in the category search
4.9 Competitor avg rating
179 Competitor avg reviews
0 Review gap to leader
Nearby competitors with their ratings and review counts
Business Rating Reviews Review volume compared
Sila Heating, Air Conditioning, Plumbing & Electrical This business 4.8 1,957
Red Star Electric 4.9 437
Rinaldi Electric 4.9 71
Gallardo Electric 5.0 349
APR Electrical Solutions LLC 5.0 18
Glenn Elmsford Electrical Experts 4.7 19

Key takeaways

  • Local competitors average 179 reviews at a 4.9 star rating.
  • The most-reviewed competitor has 437 reviews; this profile has 1957 (a gap of 0).
  • This profile did not appear in the top local results for "Electrician".
  • The highest-rated competitor leads this profile by 0.2 stars.

Competitor data comes from public Google results for the category search above, captured when this audit ran. It does not affect the audit score.

Local Visibility Map

See where this business actually ranks in Google local results at 9 points around its location, using its own category as the search. One click, about half a minute.

This audit was generated on Sep 19, 2026. Google may hold newer data for this business now.

Go Further with GBPcentral

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Review Management Tools

Review alerts, response tracking, and sentiment in one place.

Post Scheduling & Automation

Scheduled posts keep the profile active week after week.

Performance Analytics

Views, clicks, calls, and direction requests over time.

Profile Health Monitoring

A live score that flags profile gaps as they appear.

Multi-Location Management

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Talk to a GBP Specialist

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About this report

Data source
Provided by Google
Generated
Sep 19, 2026 3:08 AM
Scoring engine
GBPcentral 4.4 How scores work

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