William J. Guarini Inc.

430 Danforth Ave, Jersey City, NJ 07305, USA Plumber
Visit website +1 201-754-1095 View on Google Maps
Decent
B-

Industry median 82 Top 10% start at 91 8 points below median

How your score is calculated
Audit Another Embed Badge

Quick Wins (Do These First)

You have 1 additional category
Category Optimization
High Impact About 15 minutes
Use more specific categories instead of generic ones
Category Optimization
High Impact About 15 minutes
Only 1/3 NAP fields match between your website and GBP
Website & Online Presence
High Impact About 15 minutes
What's Possible

Fix these and your score lifts to 82

This is what the fixes above are worth, added up. Each one carries the exact number of points it is currently costing you, weighted the same way the audit weights every category.

Where you are now 74
After these 3 wins 82
+8 points Based on what each fix is worth in the audit. Your live score also moves with your reviews and your website.

Aim for 90 or higher to earn the Excellence Award

GBPcentral issues a Gold Excellence Award to businesses scoring 90 or higher on this audit and meeting the full published criteria for their business category. Businesses scoring 95 or higher and meeting the stricter Platinum criteria may earn the Platinum tier. Work through the Critical Issues and Quick Wins above to raise your score.

Program methodology Certified businesses

Critical Issues

Nothing critical. This profile clears the essentials, so you can skip straight to the quick wins below.

Category Scores

Business Name Present
Address Complete
Phone Number Present
Website Present
Business Hours Set
Business Status Operational
Editorial Summary Not Available
Primary Category Set
Additional Categories Partial
Category Specificity Generic
  • You have 1 additional category. Consider adding 2 more to appear in more search results.
  • Use more specific categories instead of generic ones. For example, "Italian Restaurant" ranks better than just "Restaurant".
Photos Detected 10+
Status Excellent
Industry Benchmark 5-10 typical for Home Services
Note Google reports at most 10 photo references for a listing. A listing showing 10 may hold many more, so this category is scored within that limit and does not distinguish between them.
Review Count 146
Status Good
Industry Benchmark 10-50 average for Home Services
  • Good review count (146). Keep building momentum. Even 1 new review per week adds up fast.
  • Implement a review request strategy. Send follow-up emails or texts after each job or visit with a direct link to your Google review page.
Average Rating 4.5
Based On 146 reviews
Status Very Good
  • Your rating of 4.5 is solid. Focus on delivering consistently great experiences to push above 4.5.
Reviews in Google Sample 5 of 146 total
Detailed Reviews in Sample (50+ words) 3
Themes in Sample (Positive) professional, great, highly recommend
Themes in Sample (Negative) broken

Based on the up-to-five reviews Google returns for the listing, sorted by Google's relevance algorithm rather than by date. Themes and sentiment reflect that sample, not your full review history.

  • Reviews in your Google sample highlight "professional", "great", "highly recommend". Emphasize these strengths in your marketing.
  • Reviews in your Google sample mention "broken". Address these issues operationally to improve your rating.
Hours Published Yes
Coverage Complete
Secondary Hours Not Set
Active Management Standard
  • Set special hours for upcoming holidays or documented exceptions to your normal schedule. This is a visible signal to Google that you actively manage your listing.
Website URL https://www.guariniplumbing.com/
Reachable Yes
SSL (HTTPS) Secure
Server Response Time 282 ms
Note Measured as time to first byte. Full page load including images, fonts, and scripts will be slower.
Mobile Responsive No
Name Match (Website/GBP) Match
Address Match (Website/GBP) Mismatch
Phone Match (Website/GBP) Mismatch
Schema.org Markup Missing
  • Your website doesn't appear to be mobile-responsive. The majority of local searches happen on mobile devices, and Google prioritizes mobile-friendly sites.
  • Only 1/3 NAP fields match between your website and GBP. Ensure your Name, Address, and Phone are identical everywhere.
  • Add LocalBusiness Schema.org markup to your website. This helps Google connect your web presence to your GBP listing and improves local ranking signals.
Engaged Attributes 1 of 3 relevant
Active Attributes Payment Options
  • You're engaged on 1 of 3 attributes relevant to your business type. Setting the remaining 2 attributes gives Google a fuller picture: Accessibility Options, Parking Options.
  • Add accessibility information. Specifying wheelchair-accessible entrance, parking, restroom, or seating helps customers and signals to Google that your listing is well-maintained.

Go Further with GBPcentral

Available with GBPcentral
Review Management Tools
Your review score is strong. GBPcentral helps you maintain it with response tracking and review alerts so nothing slips through the cracks.
Available with GBPcentral
Post Scheduling & Automation
Keep your profile active with scheduled posts. Regular posting signals an active business to Google and keeps your listing top-of-mind for customers.
Improve This Score
Performance Analytics
Your website presence scored 52/100. GBPcentral tracks how customers find you and shows which improvements drive the most traffic.
Most relevant for you Improve This Score
Multi-Location Management
Your category optimization scored 65/100. GBPcentral makes it easy to keep categories, attributes, and business details accurate across every location.

Talk to a GBP Specialist

Want to go beyond the basics? Our team can review your audit results and identify advanced optimization opportunities specific to your industry.

Book a Free Consultation

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This audit was generated on Jul 24, 2026. Google may hold newer data for this business now.

About this report

Data source
Provided by Google
Generated
Jul 24, 2026 9:44 PM
Scoring engine
GBPcentral 4.0 How scores work

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