Montreal Plumbing
Industry median 79 Top 10% start at 91 4 points below median
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What This Means
Montreal Plumbing scores 75 of 100, a B grade, which the scale reads as above average. That is below the current median of 79 across audits run with this tool.
The strongest areas are Profile Completeness at 100 of 100 and Website & Online Presence at 93 of 100.
The weakest area is Attributes & Services at 30 of 100, which makes it the natural place to focus first.
Resolving the 3 quick wins below is worth 6 points on this scale, which would move the score to 81 of 100 and a B+ grade.
Quick Wins (The Fastest Fixes)
The listing has 1 additional category. Consider adding 2 more to appear in more search results.
Use more specific categories instead of generic ones. For example, "Italian Restaurant" ranks better than just "Restaurant".
Implement a review request strategy. Send follow-up emails or texts after each job or visit using the listing's Google review link: https://www.google.com/maps/place//data=!4m3!3m2!1s0x4cc91a4388382df5:0x1e9d8d61e4cb5676!12e1?g_mp=CiVnb29nbGUubWFwcy5wbGFjZXMudjEuUGxhY2VzLkdldFBsYWNlEAIYBCAA
These fixes lift the score to 81
This is what the fixes above are worth, added up. Each one carries the exact number of points it is currently costing this profile, weighted the same way the audit weights every category.
Aim for 90 or higher to earn the Excellence Award
GBPcentral issues a Gold Excellence Award to businesses scoring 90 or higher on this audit and meeting the full published criteria for their business category. Businesses scoring 95 or higher and meeting the stricter Platinum criteria may earn the Platinum tier. Working through this report's Quick Wins and Critical Issues is the fastest route there.
Critical Issues
Nothing critical. This profile clears the essentials. The category breakdown below shows where the remaining points are.
Google Policy Check
Google's Business Profile guidelines ask for the real-world business name in the name field, with services, locations, and marketing wording kept in the fields built for them. This matters because Google can suspend listings over name issues, and a suspension would take everything this report measures offline with it. This check reads the name as Google currently publishes it and does not affect the score above.
Category Scores
- Business Name
- Present
- Address
- Complete
- Phone Number
- Present
- Website
- Present
- Business Hours
- Set
- Business Status
- Operational
- Editorial Summary
- Not Available
- Primary Category
- Set
- Additional Categories
- Partial
- Category Specificity
- Generic
What to do
- The listing has 1 additional category. Consider adding 2 more to appear in more search results.
- Use more specific categories instead of generic ones. For example, "Italian Restaurant" ranks better than just "Restaurant".
- Photos Detected
- 4+
- Status
- Average
- Industry Benchmark
- 5-10 typical for Home Services
- Note
- Google reports at most 10 photo references for a listing. A listing showing 10 may hold many more, so this category is scored within that limit and does not distinguish between them.
What to do
- Photo coverage is reasonable. Consider adding more photos across different categories (exterior, interior, team, products) to strengthen the listing.
- Review Count
- 29
- Status
- Average
- Industry Benchmark
- 10-50 average for Home Services
What to do
- The listing has 29 reviews, which is average for Home Services. Aim for 150+ to rank in the top tier.
- Implement a review request strategy. Send follow-up emails or texts after each job or visit using the listing's Google review link: https://www.google.com/maps/place//data=!4m3!3m2!1s0x4cc91a4388382df5:0x1e9d8d61e4cb5676!12e1?g_mp=CiVnb29nbGUubWFwcy5wbGFjZXMudjEuUGxhY2VzLkdldFBsYWNlEAIYBCAA
- Average Rating
- 4.6
- Based On
- 29 reviews
- Status
- Excellent
- Reviews in Google Sample
- 5 of 29 total
- Detailed Reviews in Sample (50+ words)
- 2
- Themes in Sample (Positive)
- friendly, helpful, fast
- Themes in Sample (Negative)
- best
Based on the up-to-five reviews Google returns for the listing, sorted by Google's relevance algorithm rather than by date. Themes and sentiment reflect that sample, not the full review history.
What to do
- Reviews in the Google sample highlight "friendly", "helpful", "fast". Emphasize these strengths in the marketing.
- Reviews in the Google sample mention "best". Address these issues operationally to improve the rating.
- Hours Published
- Yes
- Coverage
- Complete
- Schedule
- Open 24 hours, all week
- Secondary Hours
- Not Set
- Active Management
- Standard
What to do
- Set special hours for upcoming holidays or documented exceptions to the normal schedule. This is a visible signal to Google that the listing is actively managed.
- Website URL
- https://plumbingmontreal.ca/
- Reachable
- Yes
- SSL (HTTPS)
- Secure
- Server Response Time
- 18 ms
- Note
- Measured as time to first byte. Full page load including images, fonts, and scripts will be slower.
- Mobile Responsive
- Yes
- Name Match (Website/GBP)
- Match
- Address Match (Website/GBP)
- Mismatch
- Phone Match (Website/GBP)
- Match
- Schema.org Markup
- Present
- Schema Matches GBP
- Match
What to do
- Only 2/3 NAP fields match between the website and GBP. Ensure the Name, Address, and Phone are identical everywhere.
- Engaged Attributes
- 1 of 3 relevant
- Indicated As Not Offered
- Payment Options
What to do
- This profile engages 1 of 3 attributes relevant to the business type. Setting the remaining 2 attributes gives Google a fuller picture: Accessibility Options, Parking Options.
- Add accessibility information. Specifying wheelchair-accessible entrance, parking, restroom, or seating helps customers and signals to Google that the listing is well-maintained.
Add this badge to the business website
Local Competitor Benchmark
How this profile compares with nearby businesses found for “Plumber” at the time of this audit.
| Business | Rating | Reviews | Review volume compared |
|---|---|---|---|
| Montreal Plumbing This business | 4.6 | 29 | |
| Superior Plumbing & Heating of Montreal | 4.8 | 118 | |
| KARE Plumbing and Heating INC | 4.7 | 106 | |
| Plomberie A+ | 4.9 | 178 | |
| James Griffin & Son Ltd | 4.4 | 39 | |
| Roger Chayer Inc. Plumbing. | 4.5 | 724 |
Key takeaways
- Local competitors average 233 reviews at a 4.66 star rating.
- The most-reviewed competitor has 724 reviews; this profile has 29 (a gap of 695).
- The highest-rated competitor leads this profile by 0.3 stars.
Competitor data comes from public Google results for the category search above, captured when this audit ran. It does not affect the audit score.
Local Visibility Map
See where this business actually ranks in Google local results at 9 points around its location, using its own category as the search. One click, about half a minute.
This audit was generated on Sep 2, 2026. Google may hold newer data for this business now.
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Go Further with GBPcentral
One platform for the work this report measures: posts, reviews, analytics, and profile health.
Review volume scored 50/100. Alerts and response tracking keep a request-and-respond routine going.
Scheduled posts keep the profile active week after week.
Views, clicks, calls, and direction requests over time.
A live score that flags profile gaps as they appear.
Every location managed from one dashboard.
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- Data source
- Provided by Google
- Generated
- Sep 2, 2026 3:14 PM
- Scoring engine
- GBPcentral 4.2 How scores work
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